Linchpin SEO
  • Local SEO Campaigns
  • Content Creation & Marketing
  • Infographic Design
  • White Hat Link Building
  • Linchpin SEO Blog
    • Business Articles
    • Content Creation Articles
    • Infographic Directory
    • Link Building Articles
    • SEO Articles
    • SEO Process
    • Web Design Articles
    • Marketing Industry News
    • SEO Case Studies
  • Contact Us
seo content creation

Recent Tweet

#SEO Research: Competitive Analysis: I don’t have to outrun the lion, I just have to outrun you.... http://t.co/KIy7WS6l by @linchpinseo

Recent Posts FromThe Blog

  • Competitive Analysis: I don’t have to outrun the lion, I just have to outrun you.
  • In my opinion one of the biggest mistakes SEO's make is chasing the Google Algorithm. They focus mostly in part on trying to figure out the next big thing that Google will value, and lose sight of not only the ...

  • [Video] How To Make Boring Product Pages Rank Better
  • Almost every ecommerce site faces the issue of boring product pages that don't offer much more than product features (and maybe a few reviews if they're lucky). This type of product page has many issues such as thin content, low ...

  • [INFOGRAPHIC] How Much Does SEO Cost
  • Source: SEO Cost of Services Designer: Infographic by AYTM About: This infographic gives some great information about pricing structures across many different size agencies. Near the end of December 2011, SEOmoz ran a survey on their blog asking consultants ...

  • SEO And The Amazon Paradox
  • It was there all along and we unknowingly walked past. Apple’s reinvention of music and the phone created distraction. “Shock of the new” toys romanced us. In fairness, they are cool, empowering things, but the real revolution was happening quietly ...

  • [INFOGRAPHIC] Google Killed The Long Tail For Search
  • Source: Google Killed The Longtail Designer: Infographic by SEObook.com About: This infographic gives some great information about how Google has killed the longtail in search by implementing new products such as Google instant, Google places upgrades and their new ...

  • Link Trades: Tips for Making Reciprocal Links Work For Your SEO
  • I recently received a link trade (reciprocal link) request email from another site causing me to ask myself, how can I make the tons of link trade requests that I get, work in my favor. Most of these sites ...

  • Video Tips: How to Increase the Odds of Your Content Going Viral
  • Having a piece of content go viral is a dream of almost every content writer, video producer, or average business person who has thought up an idea like "Will it Blend". Getting a piece of content has many benefits such ...

Our Mission

Help educate clients on the best practices of SEO through educational presentations and a data driven approach to increasing traffic and rankings. Create valuable content that builds brands, drives traffic, and increases sales for our clients.

Our Values

  • Link Building
  • We don’t believe in, nor do we participate in link buying, comment or social spam, profile spam, link wheels, link farms, or other unnatural link building tactics.

  • Content Creation
  • We believe in creating content that is both compelling and unique. Content has a few primary goals; interaction, branding, and driving quality traffic and ranking metrics. We don’t participate in scraping content, duplication of content from other sites, or spinning articles.

  • Technical Implementation
  • We believe in following the Google Webmaster Guidelines, creating a crawlable site architecture, and being ethical and white hat with our approach to building and structuring a website. We don’t cloak, deceive, or serve content using unethical or black hat techniques.

What People Are Saying

Bill is a very good SEO. I am constantly impressed with the depth of his knowledge. His commitment to his own education makes him a great asset to his clients. - Phil Ayres, SEO and Affiliate Director Hotels.com

There is a lot of snake oil sales people in SEO. Bill doesn’t sell snake oil; he just has the best SEO sense I’ve ever met (and I’ve met and worked with some of the best SEO talent around including Bruce Clay). If you want your web site to rank highly in Google hire Bill Ross as your SEO expert. - Martin Smith, Director E-Commerce
Learn more about our SEO company, clients, and mission to help small business

Copyright © 2012 LinchPin SEO | 215 West Washington Street, Chicago, IL 60606 | Phone: 773-791-3197
Authors: Bill Ross, Katie Williams, Kathryn Armson, Martin Smith
How We Do SEO: Linchpin SEO FAQs
Explore: Sitemap
SEO Tool Sets Used: Linchpin SEO proudly uses the SEOmoz and Authority Labs tool sets in part of their analysis.