So your creating a new site, or thinking about rewriting your URLs to help your users and the search engines understand your website and its pages more accurately. In our time building, rebuilding, and SEOing websites we have seen some crazy URL’s that defy basic logic. Below you will find the 5 rule we follow [...]
A few Clients We Have Helped Over The Years
Books You Need To Read
Linchpin SEO and Web Design Company
"In a company on the way down, they say, "we do these things because we are great"... A company that remains great says, "we are successful because we understand why we do these things, and under what conditions they would no longer work"
Linchpin SEO (formally Rank Better SEO) is built on the belief of getting your hands dirty when it comes to SEO and web development. Having this personal touch gets you solid results built on a strong search engine foundation.
Our Linchpins live by 3 rules
- SEO and web design should be done on an intimate level.
- SEO, web design, and database architecture should be based on strategic planning.
- SEO is not done with programs that mass produce sites, content, or any of the SEO components needed for a website to rank well. From our SEO testing most of these programs spam the search engines and end up costing the business more money and resources.
The SEO Linchpins in Chicago, Raleigh, and Syracuse have been implementing successful SEO campaigns, building user centered websites, and increasing conversion rates and traffic for over 7 years, and have over 20 years of combined interactive marketing and brand building experience. Some of our client experience includes local SEO for small businesses, SEO for multi million dollar ecommerce websites, and SEO for large content websites with over 30 million pages.
If your searching for "Good Enough" we aren't the firm for you.
We are a data driven SEO company that is backed by the wisdom of over 7 years of SEO experience by our SEO linchpin, 8 years of design and css by our web design linchpin, and over 10 years of database design and programming knowledge by our programming linchpin. We are continually testing both new and old theories about SEO to help us gain insight into current ranking models and how to best market your website to the search engines. We don't outsource the work for your website and therefor are not the cheapest, so if your looking for a cheap fix with little regard for quality then please hit the back button.
Recent Blog Posts
Best websites to find business information, profiles, and industry reports. Source: Best Website For Business Profiles If you are a business owner, sales person, or entrepreneur you know the pain of finding updated and trusted information about businesses online. You know the challenge of finding the decision maker when trying to drum up sales leads [...]
There is no hiding the truth I am a huge John Lennon fan for many reasons. So when I came across this post on Search Engine Round Table I thought it was not only an interesting post but triggered something in my memory of another such event. Whether or not Google meant it in the [...]
Reasonable surfer model: Inspired by: seobythesea.com Last month Google was granted the patent for a technology to value links on a page differently than the original page rank algorithm had intended. This new model will attempt to pass more page rank through links that are above the fold, visually more prominent, have a higher relevancy [...]
Ok so I want to start this off by saying a few things before I go into my primary point. This post has grown out of the immense pride we take in our work, and the enjoyment we get with helping people and their business succeed online. So let me start by saying: I am [...]
So you have a well categorized website that has thousands of products and there are some categories or subcategories which paginate. I want to take a look at a possible cost of pagination compared to what I feel is a better option. The first thing to take a look at is products per page by [...]
Polls are made up of a number of questions that endeavor to determine what the general public’s consensus is on a product, a person, a group, or even a proposed idea. In fact, a poll can be taken on just about anything. One poll might serve the purpose of finding out whether the shoppers in [...]
So I was listening to the book on my iPod called “The Big Moo” by Seth Godin and came across a section that I thought was short and sweet that was a quick part to summarize and share. This section outlines 11 bullet points about how to become a failure in business at a very [...]
So your site has been de-listed in the search engines, your losing money, you don’t know why Google would do such a horrible thing to a great user focused website and you’re going to submit a reconsideration because you can’t stand it anymore. I will start by saying that most website owners 85-90% if they [...]
We have all received or seen some weird abbreviations while texting or IM’ing back and forth with friends, or received a weird group of letters from a son or daughter and had no idea what it meant. Below you will find a list and glossary Instant Message, Texting, and Chat Abbreviations that you can use [...]
The following terms and definitions in our blogging glossary are for the beginner and intermediate blogger that need a reference point when they come across a word or phrase they don’t understand. If there are any edits or additions you would like to make to this glossary please add them in the comments bellow. Adsense, [...]
So I started reading, actually listening to, “How the Mighty Fall” by Jim Collins for the 3rd time. I could remember back to companies I had worked for who were at the top of their game during the time I was there, and then suddenly, or over a short time period, seemed to implode and [...]
