Webmarketing123 did a recent study to gain insight into how B2C and B2B companies were using digital marketing to grow their businesses, and how effective each of the digital channels were at generating leads and sales. The numbers come from the 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency. The company surveyed more than 500 U.S. online marketers ( 33.1% B2C Marketers, 66.9% B2B Marketers) in August and September.
What is the best way to increase leads for B2C and B2B website?
Whether B2B or B2C, both groups of marketers agree that SEO has the biggest impact on lead generation.
Where will marketing budgets be spent in 2012?
60% said they plan to increase their budget for social media marketing in 2012
53% plan to increase their budget for SEO in 2012
40% will increase their PPC budget in 2012
What social networks do most companies use?
B2B
Facebook (35%)
Twitter (26%)
LinkedIn (25%)
B2C
Facebook (75%)
Twitter (9%)
LinkedIn (6%)
What did companies say was their most important goal of their online marketing campaign
B2B
46.4% Generate Leads
22.2% Generate Sales
15.3% Build Brand Awareness
11.1% Generate Site Traffic
5% Build Online Community
B2C
39.9% Generate Sales
23% Generate Leads
17.4% Generate Site Traffic
16.9% Build Brand Awareness
2.8% Build Online Community
Where are the best social channels for lead generation?
47% have generated leads from Facebook
35% have generated leads from LinkedIn
34% have generated leads from Twitter
In 2011 where did most companies spend their digital marketing budget?
B2B
10% Social
28% PPC
29% other
33% SEO
B2C
15% Social
20% other
22% SEO
43% PPC
What do marketers want to learn the most about?
62% Overall Cross-Promotional Digital Strategy
46% Social Media Marketing
38% SEO Training
29% PPC Training
How do you measure success of your digital marketing campaigns
Both B2B (73.9%) and B2C (79.8) said it was based on traffic to their website.
Digital Marketing Infographic
Below you will find the infographic about digital marketing, seo, ppc, and social media, that spotlights some of the data from the study as well.
Bill is the Lead Linchpin at the company and focuses on SEO and content strategy. Bill’s ten-year background in digital marketing, SEO, and building online companies has helped him rise to strategic lead for some of the largest online brands and content websites in the world. Bill believes that at the core of a website's success sits the value that website provides it users.
Click here to learn more about LinchpinSEO's Lead Linchpin.
Great article guys! SEO is clearly very important for businesses but it’s interesting to see that 60% of business will be increasing their Social Media budget in 2012.
I’m also surprised to see more B2B businesses use Twitter than B2C. I wonder if we will see an increase in that going forward.
Thanks for sharing this great information!
Mike
Hey Guys,
We appreciate you using our study, any chance we can get a link for reference purposes?
P.S. like the blog!
Hey Mike, it’s been added. – Bill