Webmarketing123 did a recent study to gain insight into how B2C and B2B companies were using digital marketing to grow their businesses, and how effective each of the digital channels were at generating leads and sales. The numbers come from the 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency. The company surveyed more than 500 U.S. online marketers ( 33.1% B2C Marketers, 66.9% B2B Marketers) in August and September.
What is the best way to increase leads for B2C and B2B website?
Whether B2B or B2C, both groups of marketers agree that SEO has the biggest impact on lead generation.
Where will marketing budgets be spent in 2012?
60% said they plan to increase their budget for social media marketing in 2012
53% plan to increase their budget for SEO in 2012
40% will increase their PPC budget in 2012
What social networks do most companies use?
What did companies say was their most important goal of their online marketing campaign
39.9% Generate Sales
23% Generate Leads
17.4% Generate Site Traffic
16.9% Build Brand Awareness
2.8% Build Online Community
Where are the best social channels for lead generation?
In 2011 where did most companies spend their digital marketing budget?
What do marketers want to learn the most about?
How do you measure success of your digital marketing campaigns
Both B2B (73.9%) and B2C (79.8) said it was based on traffic to their website.
Digital Marketing Infographic
Below you will find the infographic about digital marketing, seo, ppc, and social media, that spotlights some of the data from the study as well.