MarketingSherpa surveyed 1,530 marketers during their 2012 B2B Benchmark Study to find what works in online and offline marketing. SEO came out on top once again as one of the most effective ways for B2B sites to drive leads.
They broke it down into specific high-value tactics within SEO as well. There is no surprise that content creation is leading the pack of high-value SEO tactics. As we pointed out in our Big Brand SEO Article, if brands want to compete and drive organic traffic, they will need to adopt a publishers mindset.
The Top SEO Tactics Included:
- Content Creation
- Title Tags
- Keyword Research
- SEO Landing Pages
- URL Structure
- External Link Building
The Less Effective SEO Tactics Included:
- XML Sitemaps
- Digital Asset Optimization
- Internal Linking
- Social Media Integration
- Competitor Benchmarking
Bill is the Lead Linchpin at the company and focuses on SEO and content strategy. Bill’s ten-year background in digital marketing, SEO, and building online companies has helped him rise to strategic lead for some of the largest online brands and content websites in the world. Bill believes that at the core of a website's success sits the value that website provides it users.
Click here to learn more about LinchpinSEO's Lead Linchpin.
