-
A Linchpin's Life in Pictures
-
Marketing Infographics
Customer Journeys
Twitter Tweet Cheat Sheet
Facebook Post Cheat Sheet
Facebook Best Days to Post By Industry
Top SEO's As Lego People
Guide to Personas
Ahna Hendrix's Biography and Resources
Meet: The Brilliance Behind @BundlePost, @Fondalo and @PerfectJulia
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. It is an honor to introduce Robert Caruso …
Meet @DavidHoang: iOS Designer, Cat Lover and Entrepreneur
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. David and I met a few years back …
Meet @NateGinsburg: Entrepreneur, Traveler and Photographer
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. This week’s interview is an inspiration. Have you …
Meet @CharlesBivona: A Poet Saved By Social Media
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. There are few people I’ve come across in …
Meet @JonLoomer: Husband, Father and All-Star Social Media Man
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. I was fortunate enough to meet Jon Loomer …
Social Media For Lawyers: @JandJLaw Jaroslawicz & Jaros (Case Study)
It is no secret that social media is the most effective way to communicate with clientele, generate business leads, advertise and build a lasting business. But knowing how to finagle social media marketing for every industry type can be tough, and law firms may be some of the toughest. For …
Meet The Top 5 Blogging Platforms for Small Business
Social media is changing the advertising landscape making it easier and more difficult to reach your target audience. With that in mind, blogging is still the number one avenue to market your business. Blogging creates a relationship, builds value and trust in your brand and lets you show off your …
10 Free Responsive WordPress Themes for Small Business
If you aren’t aware of the ‘mobile revolution’ taking place, you’d better get on board! Mobile is happening in a huge way and if your business website isn’t up to speed, customers will be slipping out the backdoor and into the hands of the competition. Responsive website themes enable small …
Meet Aaron @Biebert: Social Entrepreneur, Digital Geek and Family Man
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. I haven’t personally known Aaron for very long, …
Facebook Case Study: Hampton One Real Estate, Facebook for Real Estate
Managing a Facebook Fan Page can be intimidating, but your business can be successful with a strategy, time and some good ole creativity. This small business Facebook fan page evaluation was conducted in an effort to show active examples of what works and what needs to be changed. Facebook Case …
Facebook Case Study: The V Spot Nail Spa, Facebook for Spas
Managing a Facebook Fan Page can be intimidating, but your business can be successful with a strategy, time and some good ole creativity. This small business Facebook fan page evaluation was conducted in an effort to show active examples of what works and what needs to be changed. Facebook Case …
Twitter Case Studies: @EdrisSalon Twitter for Salons
The only piece missing in the Twitter for Small Business series (Part 1, Part 2, Part 3, Part 4, Part 5) is a case study of small businesses with current Twitter accounts. It is not easy to find small business accounts on Twitter thru the native Search function. Those at …
Twitter Case Studies: @FavourAuto Twitter for Automotive Repair
The only piece missing in the Twitter for Small Business series (Part 1, Part 2, Part 3, Part 4, Part 5) is a case study of small businesses with current Twitter accounts. It is not easy to find small business accounts on Twitter thru the native Search function. Those at …
[Interview] Meet Jeff @BarrettAll: CEO, Professional Funny Guy & PR Wiz
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. There are few people capable of being truly …
[Interview] Meet @AskAaronLee: Social Media Rockstar and Food Lover
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. With great pleasure I introduce a fellow foodie …
[Interview] Blake Jamieson (@blakejamieson): Social Media Consultant & Ebook Writer
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. I am super excited to introduce, Blake Jamieson, …
6 Fabulous Mobile-Ready Fonts
Who’s your daddy? Mobile is your daddy! And your business mobile website needs to look gooooood. Why? Because mobile Internet is the newest, coolest hangout where consumers are spending more and more of their time. By the year 2015, more than 50 percent of web sales will be generated from …
Meet Glyder: The Small Business Mobile Marketing Solution
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. I am honored to introduce Glyder, a new …
5 Premium WordPress Plugins for Small Businesses
I hate to say this, but not all plugins are created equal. And when it comes to WordPress web design, the abundance of plugins make it even harder to differentiate between those worth using and those worth bypassing. But this list of plug-ins are tested and used by some of …
10 Free Fonts for Typography Lovers
There are few additives relating to design I love as much as typography. But I have to admit, I am still a newbie when it comes to explaining it the way the experts do. It’s not easy to articulate why a font appeals to you, or why it belongs in …
[Interview] Mattias Gronborg @MattGron: Swedish Branding Consultant
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals such as Mattias Gronborg who are reshaping the lives of their clients in a positive and impactful way. This week’s interviewee …
[Interview] Shauna Stuart (@ShaunaReporter): A Freelance Journalist Who Loves Social Media
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the lives of their clients in a positive and impactful way. This week’s interview is a bit different …
[Interview] Kevin Kelly (@KP_Kelly): The Social Media Marketer Obsessed with Marathons
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the lives of their clients in a positive and impactful way.This week we are interviewing Kevin Kelly, the …
[Interview] Albert Qian (@AlbertQian): Social Man Behind “The Southern California Story”
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the lives of their clients in a positive and impactful way. This week’s interview is the most active …
6 Invaluable Online Resources for Small Businesses
It’s not easy to be a small business owner these days. Advertising is changing, social media is erupting and everyday there’s something new to snag your attention. Plus, you have a business to manage and care for! But there are online resources available to help you stay on top of …
[Interview] Morgan Barnhart (@MorganBarnhart), Social Media Consultant & CEO
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the lives of their clients in a positive and impactful way. This week’s interview is Morgan Barnhart who …
Why Your Small Business Needs A Mobile Site
Did you know by the year 2015, more than 50 percent of web sales will be generated from social and mobile web sites? And did you know, currently only 26 percent of small businesses have mobile sites? It does not take a tech-savvy person to notice mobile phones are the …
[Interviews] Social Media Tool Advice From Social Media Directors & CEOs
When it comes to social media management tools, the truth is, there is no best. Tools gain and lose popularity on a daily basis and although some have lasting power – they are a select few. The most relevant variables to consider when choosing a tool are the type of …
10 Ways To Promote Your Small Business Social Media Profiles
The company blog, email newsletter and social media profiles are created. But now what – how does your small business promote them? Chances are, unless the business is well established, people do not know to search for it online or that it exists. To begin encouraging people to join a …
Humor: A Social Media Marketing Tool For Small Businesses
I’m struck by how laughter connects you with people. It’s almost impossible to maintain any kind of distance or any sense of social hierarchy when you’re just howling with laughter. Laughter is a force for democracy. – John Cleese Humor is one of life’s greatest gifts. It adds spice to …
Instagram for Small Business: The Perfect Compliment to Any Social Strategy
Instagram, the top photo-sharing app of the mobile and social world should be utilized by every small business marketing strategy. It is the perfect channel to create beautiful content for Facebook and Twitter accounts. Depending on one’s media experience, Instagram may be a whole new network. It debuted October 2010 …
The Most Valuable Marketing Strategies Small Businesses Forget
Big brands are proficient at implementing social media into their marketing strategies because they have the funds, resources and warm bodies to keep it running. But where does that leave small businesses? Even though more small businesses are jumping on the social media train, there is a key link missing …
Facebook Page Timeline: Why It’s Important for Small Businesses
Did you know the Gap clothing store originated in 1969 because founder Don Fisher could not find a pair of jeans that fit? WIth one post, the Gap’s Facebook Timeline shared the business’ beginnings and endeared me to it (who does not have problems with jeans). In the past few …
Tips & Tricks To Set Up Facebook & Twitter Designs
What does it take to create pictures and backgrounds for Facebook and Twitter? This how-to guide will explain how to size photos, go over guidelines, and share professional tips on optimization. As mentioned in a previous post, design is a crucial component for every online asset. Excellent design builds trust …
7 Blogging Tips That Small Businesses Need To Know
Depending on your experience, blogging may or may not seem like a daunting addition to a small business marketing strategy. This article offers blogging tips for small businesses to get you started and focused on what matters. Recent statistics say companies that blog have 55% more website visits and generate …
Social Media Marketing Tips for Small Businesses
If you are a small business owner, deciding where to spend marketing money or time can be nerve-racking. There are so many different avenues to take and because avenues change quickly – it is hard to keep up. But there is a light at the end of the tunnel, and …
The Value of Blogging: Why Every Small Business Needs A Blog
For most small business owners, the world of social media is intimidating. There are several networks and not enough time to learn and manage them all. Besides, there’s an actual business to run – right? But one surefire way to reach your audience is to start a business blog in …
Facebook Case Studies: Remix T-Shirts, Facebook for Fashion and Ecommerce
Managing a Facebook Fan Page can be intimidating, but your business can be successful with a strategy, time and some good ole creativity. This small business Facebook fan page evaluation was conducted in an effort to show active examples of what works and what needs to be changed. Facebook Case …
Twitter Case Studies: @QuartinoChicago Twitter for Restaurants
The only piece missing in the Twitter for Small Business series (Part 1, Part 2, Part 3, Part 4, Part 5) is a case study of small businesses with current Twitter accounts. It is not easy to find small business accounts on Twitter thru the native Search function. Those at …
Pinterest Case Studies: Designers Coast, Cosi, Tech-Gadgets
Creating a successful small business Pinterest page is no simple task. It takes an understanding of what Pinterest is, what your target audience is looking for, a plan to express your business culture effectively and lots of creativity. I chose three small businesses to use as examples of what to …
Pinterest Do’s and Don’ts for Small Businesses
Every social media network has ethical rules to abide by. They ensure a good reputation and assist in getting the most out of your investment. Pinterest is a unique network in that it is completely visual and allows users to share visual property from all over the Internet. But freedom …
The Small Business Beginner’s Guide To Pinterest
Founded by a previous Google employee, Pinterest caught the attention of everyone this year. From students, to stay-at-home moms, to marketers, to social media fenes – people cannot stop pinning. For small business owners, Pinterest represents a strong vehicle to drive traffic to the website, generate leads, and give its …
Twitter for Small Business Part 5: Measuring Social Media Success
The process of measuring success, or ROI (return on investment) on Twitter or any other social media network depends on the specifics of your initial business goals. ROI is a popular acronym in the social media landscape and although some argue Twitter is not the place to generate leads or …
Twitter for Small Business Part 4: Dos and Don’ts
We have written about setting up Twitter for your small business, Twitter strategies, how to gain followers, and now we bring you the Dos and Don’ts of Twitter. Although navigating the world of Twitter is not a straightforward endeavor, there are general guidelines to follow during its creation. This list …
Twitter for Small Business Part 3: How To Build Followers & Extend Reach
In our first two Twitter Guides we talked about Twitter Setup and Twitter Strategy. As we have seen, any business can start a Twitter account, but making it successful takes time and patience. The secret is finding, building and feeding relationships with your followers. But how do you locate the …
Twitter for Small Business Part 2: Strategy
In the last post, Twitter for Small Business Part 1: Setup and Terminology, we discussed assets to set up a small business account and reviewed network specific vocabulary to navigate Twitter in a knowledgeable way. Now it is time to discuss Part 2: Strategy. Depending on your experience with social …
Why Good Design Is Important For Small Businesses
As the Internet landscape evolves, good design has become a key factor to all businesses. Large businesses boast iconic images and initially unknown brands are skyrocketing to worldwide recognition. At the bottom of the pack are small businesses, spending their money on employees and projects instead of cultivating a solid …
Twitter for Small Business Part 1: Setup and Terminology
If you are a small business owner, you have probably been watching social media explode. At first it was considered a trend, then a new way to communicate with friends and family, and now it is the most effective way to advertise and communicate with the people you value most: …
Social Media Etiquette: 9 Guidelines for Businesses and Users
Social media etiquette plays a vital role in how an individual or business is viewed in the social media arena. Therefore, it is wise to be aware of how you conduct yourself online. Similar to the rules governing everyday interactions, there are guidelines for participating in the online community in …
9 Tips To Build A Successful Facebook Fan Page
Making the decision to promote yourself or your business through Facebook fan pages is exciting. Facebook boasts a network of over 845 million people worldwide, and there are many reasons to become a part of the community on a professional level. Setting up a Facebook page can seem intimidating, especially …
Why Your Small Business Needs A Facebook Website
The world of social media offers thousands of ways to initiate discussion about your business, plenty of avenues to stake a claim to and hundreds of social media networks to broadcast from. But all of these paths lead back to Facebook. Facebook is the prime example of social media success, …
Understanding UX Web Design: Guide For Beginners
There is movement happening in the design world, one which begs designers to put aside their own aesthetics and create with the user in mind. This movement pushed UX, or user experience, to the forefront of design, especially web design. Previously, websites were created at the whims of a designer …
9 Places To Find Design Inspiration To Get You Out Of A Design Rut
What is design? Webster’s dictionary has several meanings from a scheming plot to a mental project. But if you think about it, design is everywhere. It pieces together a bridge over water, erects cathedrals from rock and gives a toothbrush its resting place. Drawing inspiration for design is as simple …
