[INFOGRAPHIC] Ideas For Marketing Your Products Using Pinterest.com
What is Pinterest? Pinterest lets you organize and share all the beautiful and inspirational things you find on the web. People use pinboards to get ideas about planning their wedding, decorating their home, or finding some mouth watering recipes. For businesses it's ...
Google’s Content Reading Level: SEO Analysis of Top Colleges and Content Farms
As an SEO I'm sure I look at the world in a slightly different way than most people. I see most things in terms of optimization; whether that is optimizing time, value, or Google rankings. I also am a very ...
Competitive Analysis: I don’t have to outrun the lion, I just have to outrun you.
In my opinion one of the biggest mistakes SEO's make is chasing the Google Algorithm. They focus mostly in part on trying to figure out the next big thing that Google will value, and lose sight of not only the ...
Link Trades: Tips for Making Reciprocal Links Work For Your SEO
I recently received a link trade (reciprocal link) request email from another site causing me to ask myself, how can I make the tons of link trade requests that I get, work in my favor. Most of these sites ...
What Is Content Marketing and Content Strategy?
What Is Content Marketing? Content marketing means different things to different online marketers. In my opinion how people define content marketing comes down to the level of effort that they feel they need to put into, or what to put ...
[INFOGRAPHIC] Content Marketing Stats, Benefits, and Facts
Source: New Content Marketing Tactics Designer: Infographic by Mashable About: According to a study conducted by the Content Marketing Institute, a marketing education and research company, content marketing was a top priority in 2011, and it is going to ...
[Video] How To Make Boring Product Pages Rank Better
Almost every ecommerce site faces the issue of boring product pages that don't offer much more than product features (and maybe a few reviews if they're lucky). This type of product page has many issues such as thin content, low ...
[INFOGRAPHIC] Google Killed The Long Tail For Search
Source: Google Killed The Longtail Designer: Infographic by SEObook.com About: This infographic gives some great information about how Google has killed the longtail in search by implementing new products such as Google instant, Google places upgrades and their new ...
Video Tips: How to Increase the Odds of Your Content Going Viral
Having a piece of content go viral is a dream of almost every content writer, video producer, or average business person who has thought up an idea like "Will it Blend". Getting a piece of content has many benefits such ...
Guide To Writing a Business Plan
People planning to start their own businesses are taking a huge step. There are many risks and rewards, and comprehensive planning and preparation are the keys to success in the endeavor. If the business requires funding from lenders or investors, ...
A Charles Darwin Quote Explains Why Most Big Companies Fail At SEO
This post is more of an observation than a data driven SEO article as we usually post on Linchpin SEO, but I think it holds some weight when it comes ...
What Web Content Writers Can Learn From the Most Influential Writers of All Time
As web content writers there is alot we can learn from how some of the most influential writers captured their audience. Some writers bring depth and emotion, others make us look at the world a bit differently, and some simply ...
Editorial Calendar: Tips for Creating an Editorial Calendar
One of the best ways to avoid writer’s block is by creating an editorial calendar. You skip all those sessions of staring at a blank computer screen and get down to business generating content. You don’t have to wonder about ...
Top 12most.com (12 Most) Posts, Articles, Lists of 2011
Make sure you vote for our article Vote for "12 Most Overrated SEO Tactics (That Don't Work!)." as the 2011 article of the year.
[Video] What is the Ideal Keyword Density, Directly From Matt Cutts at Google
What is the ideal keyword density: 0.7%, 7%, or 77%? Or is it some other number? What is the correct keyword density for seo, is keyword density real, or does keyword density even exist in the Google algorithm for seo? ...
12 Most Overrated SEO Tactics (That Don’t Work!)
Knowing where to focus your time and energy when it comes to executing SEO tactics that will have value and drive rankings, traffic, and conversions is key to building a long ...
[Video] On-Page Optimization Tips For Advanced SEO
On-page optimizing is still a huge part of helping a site rank for primary head terms as well as mid and long tail keyword. A recent study by Conductor showed that optimizing on-page elements for the keywords marketers ...
Content Creation Techniques: Create In-Depth Articles & Build Editorial Calendars
With the Panda update going live back in February (2011) attacking shallow, thin, and low quality content, it is now much more important to write articles and content that is in-depth and valuable for a user. The days are gone ...
SEO For Business: The E in SEO Stands For Effort, Understanding The Effort To Be #1
Running a few small businesses and a couple start-ups myself is exciting and quite the roller coaster for many reasons. I have been doing SEO for close to 9 years and have seen the evolution over time, and the complexity ...
Top 9 SEO Reasons Against Building Microsites
I was recently asked by a client if they should create a microsite for a product set they were adding. This question really made me think about the ...
[Video] What Is Cloaking, The Definitive Answer By Google’s Matt Cutts
Video Summary A lot of people have questions about cloaking; what exactly is it, how does Google define it, and why is it high risk behavior. There is a lot of HTML documentation and Google has ...
Best Resources for Todays Startup Business
If you were to ask anyone today what they thought a startup company was, you would find that most often the phrase is associated with high tech and high growth oriented companies. To me, “startup” has become a very common ...
12 Most Valuable Pieces of SEO Advice
With the vast amount of SEO knowledge, tips and tactics found on the web, it can be difficult for businesses and individuals trying to learn how to do white hat ...
Easy Infographic Ideas: 5 Places To Find Data to Make Cool Infographics For Your Business
Identifying infographic ideas are sometimes the hardest part of creating a cool, interesting, and engaging infographic that is relevant to your local business. As we mentioned previously there are many benefits of infographics that include increasing brand ...
Week Of November 20th 2011: Thanksgiving Edition of Top Search News
Count your age by friends, not years. Count your life by smiles, not tears. ― John Lennon Yahoo Sunsets Site Explorer In this SEOmoz post Michael King, SEO Manager for Publicis Modem in Philidephia and NYC, talks about the ...
Tips For Syndicating Content So You Don’t Hurt Your Rankings
Many websites and businesses operate on a distribution business model in which their sales come from other websites listing their products. These businesses sell their white label products into other businesses, and then the business utilize their own ...
[INFOGRAPHIC] SEO Pyramid: The TLCs of SEO Methodology
In December of 2008 SEOmoz debuted their SEO Pyramid in one of their popular Whiteboard Friday Videos. Since that debut, there has been many advancements within the search engine's algorithm and evolutions within SEO. Below is a revised ...
Week of November 13th 2011: Top News Stories in Search Marketing
Duplicate Content in a Panda World Dr Pete brings us a lengthy post about how duplicate content impacts websites in the new world where Panda values rule SEO content Creation. If you have ever had questions about duplicate content, this ...
Week of November 6th 2011: Top News Stories in Search Marketing
Scalable Link Building Using Social Media Video This week SEOmoz enlisted the help of Mike King to lead another amazing Whiteboard Friday. As marketers and SEOs we all have asked ourselves at one time or another how we can use Social ...
#pubcon Best Quotes and Things Overheard at Pubcon 2011 Las Vegas
Search engines despise 3rd-party aggregators unless it's themselves -@gregboser I still can't believe someone at #pubcon asked me the best way to do doorway pages. Amit's take: "Don't do that." :) - @mattcutts You don't want to go where search engines are, ...
#googleplus LinchpinSEO on Google Plus Pages, Circle Our Company Page
Google recently opened up the ability for brands and businesses to create pages. Google Plus for businesses and brands is now a reality. Google Plus Pages is basically the Google version of Facebook Fan Pages, and gives businesses a chance ...
Week of October 30th 2011: Top News Stories in Search Marketing
Why Does Great Content Fail? Dr Pete of User Effect in Chicago, IL examines some of they primary reasons that great content fails. He touches on points like: What Does “Great” Mean? Great Content Has Credibility Great Content Takes Real Effort Great Content Is ...
Updated: #GoogleUpdate Google’s 2011 Algorithm Update “Freshness” Information
Today Google announced they are rolling out a search algorithm change that helps make the search results "fresher". It seems as though the QDF variables have been turned up to make sure the most recent information about many top of ...
2011 Report: SEO ROI Beats PPC & Social Media For Generating Leads
Webmarketing123 did a recent study to gain insight into how B2C and B2B companies were using digital marketing to grow their businesses, and how effective each of the digital channels were at generating leads and sales. The numbers come from ...
Top 10 SEO Quotes #SEOQuotes
Below you will find the top 10 fun, disturbing, and general quotes about SEO. Design in the absence of content is not design. It's decoration. - Follow @zeldman Why is there never time to do it right but always time to ...
Week of October 23rd 2011: Top News Stories in Search Marketing
Do Exact Match Domain Names Help With Ranking For Their Keyword? Bill Slawski of SEO by the Sea talks about a patent that he has found from Google that talks about detecting commercial intent for exact match domain names. In response to ...
Find Content Creation Ideas by Using Oprah.com, DoctorOz.com, & Talk Shows
What I am about to explain is a very unconventional, yet advanced way to generate content ideas. It will create high value content ideas. It will help you create quality content that is almost certain to drive traffic. It could get ...
Link Building Companies & Services: Best White Hat Link Builders & Agencies
Link building is one of the keys to increase rankings, trust, and value for your website in the search engines. It's important that website owners understand the value and limitations of a link, the different types of links, and the ...
Top Content Creation Agencies and Firms in the US and UK
With the recent update to Google (Panda Update) content creation has come under fire due to content farms creating a mass amount of low quality content. If you ...
Week of October 9th 2011: Top News Stories in Search Marketing
Which Type of Link Anchor Text is the Most Effective? James Agate, Founder & Director of Search Skyrocket SEO, ran a basic experiment to determine if exact match, partial match, or if anchor text mattered at all in regards to ranking ...
SEO For Car Dealers: Tips to Increase Web Leads & Traffic
Below you will find the SEO thoughts from our analysis of the McGrath Audi dealer site and tips for other local auto and car dealers for increasing web leads, traffic, and sales of new and used cars from the free ...
SEO For Bands: Tips to Use Google to Increase Fans and Book More Shows
Website that are designed and SEO'ed for bands should contain a few primary features that visitors who click through to a bands website are searching for; tour dates, information about the band members, personal interaction points, and a way to ...
SEO For NonProfits: SEO Analysis of the Salvation Army, Feed the Children, & ASPCA
As a small business agency we are always looking out for the local market or those with less than enough resources to reach their potential traffic or sales level from the search engines. This week we are going to do ...
Huge List of Link Building Resources: I Got 99 Problems But a Link Ain’t One
Every week there is at least 1 article on SEOmoz, Ontolo, Search Engine Round Table, Search Engine Land, Distilled, or other blogs, that outline some great tips and techniques for getting quality links with different sets ...
SEO For Recruitment: SEO Tips For Optimizing Job Listings to Lower Recruitment Costs
Recruitment refers to the process of attracting, screening, and selecting qualified people for a job. For some components of the recruitment process, mid- and large-size organizations often retain professional recruiters ...
Guide For Using Google’s Photovine App To Market Your Business and Products
I was testing and reviewing the new Photo App for the iPhone that Google just put out called Photovine. It takes a unique approach to taking and organizing photos which they call "vines". The more I played around with ...
Google Sitelinks FAQ: Where Do They Come From and How Can You Change Them?
We get asked this at least once a week by clients or prospects "where do the links under the first Google result come from?", or "how do I get Sitelinks to show up for my site?". So we decided to ...
HTML and XML Sitemap Creation Process and Benefits
Sitemaps can be helpful in the indexation and crawling of a website. Below are the two types of sitemaps that we currently use and the process for keeping them up to date. XML Sitemap An XML Sitemap is created based on ...
SEO Audit Process: How To Perform An SEO Audit and Basic Questions To Ask
Executing a SEO audit is a very involved process that touches on many of the aspects that can help or hurt your rankings, indexation and crawl rate in the search engines. Below you will find a few of the high ...
External Links and Inbound Marketing Campaigns Value and Benefits
History of The Hyperlink 1965: The term "hyperlink" was coined by Ted Nelson and his assistant Calvin Curtin at the start of Project Xanadu. Nelson had been inspired by "As We May Think", a popular essay by Vannevar Bush. In this ...
Base 8 Logarithmic Scale of Google’s Real PageRank and Toolbar PageRank
The Google PageRank algorithm is logarithmic and not linear and most SEO's believe the base is between 8 and 9. The following takes into account a base of 8 in the Google PageRank Algorithm. There are two types of pagerank. Toolbar pagerank ...
You know your a good link if…
Ok so I was watching Jeff Foxworthy (don’t ask, its a long story) and he started doing his drop dead funny bit bit about rednecks (sarcasm) so I thought I would do a ” you know your a good link ...
Where Does The Description Tag Come From In Google?
There are 3 primary ways Google gets your description tag for the search results. The first being the meta description tag that is in the header of the code. This will show up most of the time if the keyword being ...
Great Web Design Quote From Seth Godin
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker. - Seth Godin This is so true and the main reason we have chosen to remain a small ...
Top 10 Highest Costing Paid Search Keywords
Think SEO is to expensive for your business, and don't want to pay a few thousand dollars for solid rankings, your alternative is to pay upwards of $55 dollars per click to compete for these keywords in Google. The ...
Using Google+ and FindPeopleOnPlus for Link Building and Blogger Outreach
What is Google+? Google plus is Google's recent attempt at breaking into the social space and building a network to complete with Facebook. The benefits they have include a built in Gmail and Google profile base, and currently (as of July ...
Hit Counters: Why You Should Never Use Website Hit Counters
What Are Hit Counters? We have all seen those little counters on the bottom of older websites and blogs that count the number of "hits" (which is a word that nobody should use anymore) a website gets. Back in the ...
What is SEO: The Evolution of The SEO Job
The following post was inspired by Rand at SEOmoz A little background on me. I started in the SEO space about 8 years ago, after spending 6 years of building sites without SEO in mind. Over the years ...
Social Media Facts, Stats, and Market Penetration 2010 to 2011
Where Social Networks Dominate With social media usage skyrocketing it's no longer just a place to hang out and use on a personal level. If you would like some help grabbing some of these stats below for your business, participating in ...
SEO Friendly Directories: Directory Submission and SEO, Does It Help?
What is directory submission? Back in the day when SEO was easier, and Google was not as sophisticated when it came to detecting low quality links from directories, SEO's and webmasters would submit sites to many different directories. They would do ...
Screaming Frog SEO Spider: Mac’s Version of Xenu’s Link Sleuth
What is Xenu Link Sleuth? Xenu's Link Sleuth checks Web sites for broken links along with returning some valuable SEO data such as header code, title tag, page size. Xenu checks html links, image links, frames, plug-ins, backgrounds, local image ...
Link Building Tools: Use The SEOmoz Toolset To Find Link Opportunities
Competitive Link Research Tool Simply put it helps a SEO or link builder find powerful sites your competitors are getting links from but you"re missing out on. How to use the Competitive ...
How to Optimize PDF Documents for SEO
Verify the PDF is text-based For this select Advanced > Accessibility > Add Tags to Document and then select Advanced > Accessibility > Touch Up Reading Order. Acrobat will ...
SEO Past and Present: Remember When SEO Was Easy
Remember when SEO was easy. When if you focused enough energy and time on the 5 things below you could rank for just about anything. Create a useful page for the user Use the keywords in the correct way Get ...
Local Link Building: How to Build Links To Your Small Business Website
Link building for small businesses can be challenging but is a must have for local businesses doing SEO. If you plan to rank in your local area or a specific keyword, one of the keys is to gain ...
The Difference Between Facebook Like, Website Like, and Become a Fan
Facebook Like Button that is placed on a clients website (that is pulled from the Facebook developers page) This is a script that pulls in the specific page a user is on (or it can be set to just pull in ...
Rank Better: Possible Google Ranking Factors In 2011
Below is a growing list of possible ranking factors that affect how a website or page ranks in the Google search results. This list has been compiled by Rand Fishkin at seomoz. These, along with a black box of ...
Content Audit: Fixing Your Content Affected By The Panda Update
Was your site impacted by the Panda Update? Do you know how to fix it, or at least how to do a basic content audit to come up with a strategic path to help your content rank better again. ...
When to Involve SEO: Top 10 Signs SEO Needs To Be Involved
A big question we hear alot from clients is "when should I bring in SEO?". This is a popular question since some companies are not well versed in what SEO actually can do or does on a day to ...
Increase Links To Your Website: Rules For Building Great Content
Links are the key to ranking well and driving user metrics for SEO, but to get links the content that is produced needs to follow some basic guidelines to maximize user engagement and links. What are these guidelines? How ...
Video Ranking Signals: How Google Could Rank Video Content
Video search is an ever expanding area that local and small businesses can use to capture some of the real estate on the first page of Google. They can also use this content type to add supplemental data to their ...
Best SEO, Technology, Social Media Websites, and Blogs
SEOmoz SEOmoz develops SEO software, provides a robust link intelligence API, and hosts the web's most vibrant SEO community. They are based in Seattle, but are often found traveling the globe to participate in marketing events and meetups. website SEO Roundtable The ...
Creating Web Content: Content Creation Tools, Online Software, and Secrets
Content Creation Tools, Online Software, and Secrets Niche Watch What is Niche Watch:"Find exactly which competitors are there for your niche keywords" and gain better search engine placement by targeting the technical aspects. How to use Niche Watch Niche watch can help determine the ...
The Key To SEO (Ranking Better): Acquisition and Optimized Distribution of Metrics
If one could bring all the details of SEO down into two simple concepts it would be the concepts of acquisition and distribution. Acquisition and distribution networks have been used in the offline business world long before the ...
SEO and URL Analysis and Planning Tools
KnowEm KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. Grab your name and secure your brand before someone else does. Check out
URL Rules: Rules to Follow To Create SEO and User Friendly URLs
So your creating a new site, or thinking about rewriting your URLs to help your users and the search engines understand your website and its pages more accurately. URLs are important when it comes to indexation, marketing, click through, and ...
List of TLD (Top Level Domain) Country Website Codes
.ac Ascension Island .ad Andorra .ae United Arab Emirates .af Afghanistan .ag Antigua and Barbuda .ai Anguilla .al Albania .am Armenia .an Netherlands Antilles .ao Angola .aq Antarctica .ar Argentina .as American Samoa .at Austria .au Australia .aw Aruba .ax Aland .az Azerbaijan .ba Bosnia and Herzegovina .bb Barbados .bd Bangladesh .be Belgium .bf Burkina Faso .bg Bulgaria .bh Bahrain .bi Burundi .bj Benin .bm Bermuda .bn Brunei ...
List of TLD (Top Level Domain) Types
.aero air-transport industry Must verify eligibility for registration; only those in various categories of air-travel-related entities may register. .asia Asia-Pacific region This is a TLD for companies, organizations, and individuals based in the region of Asia, Australia, and the Pacific. .biz business This is an open TLD; any ...
Free WordPress Installation Service for Small Businesses
What is WordPress? WordPress is a free CMS (content management system) that has been incredibly successful and risen from a handful of users to the most-used blog tool in the world. It is steadily taking over Blogger's users to the point ...
Great content, natural links and buzz = the new SEO
This post is one of the best posts I have read in a while, one I actually agree with 100%, and 1 which outlines exactly what I have been preaching for about 2 years now. ...See the point here? It’s ...
What SEO IS, and What SEO is NOT
Many businesses think SEO is all about the small things; the title tags, the description tag, the rankings or the XML sitemap. These are all part of SEO, but by focusing on these minor things, businesses are missing the ...
List of HTTP Status Codes for SEO and What They Mean
The following is a list of commonly used and returned HTTP response status codes that a website can return. This includes codes from IETF internet standards as well as RFCs status codes that have not been standardized. These codes are ...
Sketchup Intermediate Guide, Tutorial, and Cheat-Sheet
Topics Covered In This Sketchup Article How to use Sketchup Sketchup cheat-sheet for Intermediate users The following list is a great tool if you've read the Sketchup Beginner's Guide. Print this out and leave beside your computer as you continue ...
Sketchup: Beginners Tutorial and Tips About Using Keyboard Commands
Sketchup Topics Covered Crash course in Sketchup How to Use Sketchup Great Sketchup Cheat-Sheet What is Sketchup? Sketchup began in 2000 as a "3d for everyone" tool. In the last ten years it has been bought by Google and transformed into one of the most ...
How to Set Kerning Pairs Up In FontLab
What Are Kerning Pairs? The terminology relating to kerning and kerning pairs is connected to desktop publishing. Depending on typeface, the characters and spacing are relevant aesthetically. Kerning is the term given to the adjustment of space between letters of a ...
10 Tips For Designing a Winning Small Business Website
Designing an engaging Web site starts with clearly understanding what your message is and who you want it to reach. If your Web site is intended to be primarily an information tool, providing visitors with detailed background on your products ...
Utilize Q&A Websites To Spread Your Small Business Articles
History of Question and Answer Websites Question and answer websites have become more popular over the last few years with the rise of such sites as Wiki Answers, Yahoo Answers, and Answer Bag. Google was one of the original pioneers of ...
Use Google and Yahoo Suggest To Create Business Resources
Keyword research is very important when it comes to creating articles and research topics that people are searching for. It also becomes important when you're searching for supporting keywords that will add depth and diversity to your research. Below I ...
Market Your Small Business By Joining The Conversation
Participating in the conversation by commenting is a powerful marketing practice that can help build your brand as a writer and driving traffic to your articles. The problem that arises is since Google focuses heavily on back links in their ...
Using Wikipedia To Help Market Your Small Business
53% of American Internet users look for information on Wikipedia, up from 36 percent in 2007 The Best Way To Use Wikipedia To Promote Your Small Business Wikipedia, the popular community-edited ...
Siloing Content, Keyword Themes And Consumer Silos
Keyword Themes Consistency throughout the search engine optimization structure of an ecommerce site with both internal linking and keywords will help you capture the organic rankings you deserve. There was a great article about internal linking and how to engineer the anchor ...
You’re Not A Surgeon Just Because You Read A Book About Anatomy
Ok so I want to start this off by saying a few things before I go into my primary point. This post has grown out of the immense pride we take in our work, and the enjoyment we get with ...
How to capture incremental traffic by cutting out pagination
So you have a well categorized website that has thousands of products and there are some categories or subcategories which paginate. I want to take a look at a possible cost of pagination compared to what I feel is ...
Tips for writing a reconsideration and reinclusion request to Google
So your site has been de-listed in the search engines, your losing money, you don’t know why Google would do such a horrible thing to a great user focused website and you’re going to submit a reconsideration because you can’t ...
Book Review of “How the Mighty Fall” by Jim Collins
So I started reading, actually listening to, “How the Mighty Fall” by Jim Collins for the 3rd time. I could remember back to companies I had worked for who were at the top of their game during the ...
Free Websites For Elementary and High School Teachers
Having been immersed (through stories from teachers in our families) in the constant struggle that educational facilities face when it comes to budgets and resources we feel we can offer something to help. Linchpin SEO wants to give back and ...
