Kathryn Armson's Biography and Resources

Kathryn is the SEO Coordinator at Critical Mass, a graduate from the IU School of Journalism. Kathryn has a background in both traditional and digital marketing with experience in Social Media, SEO and Project Management. Kathryn was born in England and has lived and worked both abroad and throughout the US. Follow Kathryn on Twitter at @kaarmson for updates on SEO, digital marketing and life in general.

[Infographic] Complete Guide To Choosing The Best Wedding Flowers

wedding flowers guide

Source: Digby & Rose Designer: LinchpinSEO About: This unique infographic helps brides and grooms select the perfect wedding flowers as well as giving them a complete checklist for finding the perfect florist. Embed This Infographic Wedding Flower Guide, an Infographic by Linchpin Design


Beginners Guide To Lean Manufacturing and Summary of Benefits

5 principles of lean

What is Lean Manufacturing? In order to maximize profit, manufacturers look for ways to reduce manufacturing costs without sacrificing productivity. Many companies implement lean manufacturing as a powerful cost-cutting measure. Essentially, lean manufacturing means removing inefficiencies in the production process: unnecessary work, unevenness in production, maintenance issues and so on. …


The Agile Method Explained: Beginners Guide & Summary of Benefits

agile method

The Agile Method Defined The Agile Method is a particular approach to project management that is utilized in software development. This method assists teams in responding to the unpredictability of constructing software. It uses incremental, iterative work sequences that are commonly known as sprints. A sprint is a period of …


[Infographic] 12 Month Wedding Planning Checklist

Infographic wedding checklist

Source: Digby & Rose Designer:LinchpinSEO About: This unique infographic gives all brides-to-be a simple checklist for planning their wedding. The checklist starts from 1 year prior to the big day and concludes with the day after the wedding. Embed This Infographic Wedding Planning Guide, an Infographic by Linchpin Design


[Infographic] Guide to Save-The-Date Cards

Save-the-date-thumb

Source: Digby & Rose Designer: LinchpinSEO About: This guide below will give you everything you need to know about save-the-date etiquette, wording, and even ideas for custom cards. Embed This Infographic Save-The-Date Guide, an Infographic by Linchpin Design


[Infographic] Anatomy of a DUI from Obiz Media

dui

Source: http://massachusettscriminaldefense.net/ Designer: Obiz Media About: Drinking and driving has been one of America’s top issues in recent years. My generation has been told over and over again about the dangers of drinking and driving. We’ve seen videos, brutal live-action plays, heart-wrenching self testimonies and even real life examples. Although, …


[INFOGRAPHIC] Guide to Choosing the Best Wedding Photographer

wedding

Source: Digby Rose Designer: LinchpinSEO About: This unique infographic outlines how to choose the best wedding photographer for your special day. The infographic includes wedding facts, photography costs, a guide to different must-have poses, and 10 questions to ask your prospective photographer. Embed This Infographic Wedding Photography Guide, an Infographic …


[Infographic] Skin Cancer Infographic by Thrive Med Spa

cancer

Source: Thrive Med Spa Designer: LinchpinSEO About: This unique infographic outlines some interesting facts, figures and stats about one of leading causing of death, which is cancer. It outlines information, stats and preventative measures about the leading skin cancer type, Melanoma. Among other stats, the infographic breaks down the health …


[INFOGRAPHIC] Steel: Facts, Recycling, and Information

steel

Source: Buildings Guide Designer: LinchpinSEO About: There is steel in so many things that we use ever day. But have you ever wondered how steel is made, how it’s recycled, about the steel production throughout the world, or what the tallest buildings in the US are that are made with …


[INFOGRAPHIC] Recycling Guide and Green Facts

recycle

Source: Buildings Guide Designer: Infographic by LinchpinSEO About: This infographic gives some great information about recycling. It includes facts about the different materials that can be recycled, what Americans throw away, as well as the top 10 greenest states in the US, of which Vermont tops the list. Embed This …


[INFOGRAPHIC] Tornado Guide and Safety

tornado

Source: Buildings Guide Designer: Infographic by LinchpinSEO About: This infographic gives some great information about tornadoes. It includes fun facts about the tornadoes such as how they form, types of tornadoes and the most deadliest tornadoes in history. It also includes safety tips for a wide variety of circumstances. This …


10 Best Resources for Entrepreneurs

1. Small business association The small business association remains the best asset for anyone jumping into the field of entrepreneurship. They offer planners, services, tools and local resources. In addition to their content on their website, the entrepreneur can also access a free e-newsletter as well. They offer free online …


Best Resources for Todays Startup Business

sba.gov

If you were to ask anyone today what they thought a startup company was, you would find that most often the phrase is associated with high tech and high growth oriented companies. To me, “startup” has become a very common thing type of business even considering todays economy. In just …


Leadership Types, Styles, and Systems

What are Different Types of Leadership Styles? Since development of the hierarchy and infrastructure associated with modern corporations, the concept of the supervisor, or boss or direct superior, has been perceived in a number of dubious and satirical ways in both social circles and the media. The frequent image of …


Cloud Computing History and Benefits

cloud computing

What is Cloud Computing? Cloud computing is the use of delivering hosted services over the internet. Information is provided to the computers involved on demand. With cloud computing you’re accessing services and different resources to perform jobs with changing and dynamic needs. An application can access the cloud for a …


SEO Tips for Law Firms and Laywers

Local SEO and web design in themselves can be challenging, but not as challenging as web design and seo for law firms. In most large cities such as Chicago, New York, Houston, Raleigh, or San Francisco, web design and seo for lawyers can be a very competitive area. Each law …


SEO for Local Theaters: Increasing Traffic & Ticket Sales For Steppenwolf

As an avid SEO practitioner, search optimization is more to me than just a nine to five job; it’s also a hobby. In an effort to combine SEO with my other hobbies, dance and theater, I decided to take a look at a local Chicago theater’s website to see if …


How Infographics Help Your Site Gain Links, Increase Traffic, and Build Brand

Since 2006, when the first ‘viral’ infographic was launched, Internet users and SEOs alike have become avid fans of these creative designs. Infographics are a great way to visualize large amounts of information and are a cost effective method for gaining a wide variety of inbound links and traffic to …


SEO Web Design For Spas: Tips and Technical Case Study, Exhale Spa

Exhale Spa merges the paths of mind and body well being and fulfilling the need for an experience that improves and transforms lives in one environment. Exhale currently operates spa and studios upscale locations in California, Florida, Georgia, Illinois, Massachusetts, New York, Texas, Turks + Caicos, with many new locations …


SEO For Massage Schools: Tips, Technical Case Study, Cortiva Institute in Chicago

Cortiva Institute is a community of massage therapy schools that deliver high quality of health and wellness education with a focus on humanity. They take a holistic and integrated approach to ensure that their graduates are prepared to work in clinics, hospitals, health clubs, spas, resorts, sports therapy clinics, or …


Tips For Optimizing Video for Organic Search (Google, Yahoo, Bing)

In the past video has presented an interesting challenge for SEOs as it’s widely accepted that Google cannot see or understand this content. However, the popularity of video with consumers, and the correlation with an increased conversion rate, indicates that it should not be omitted from a strong marketing campaign. …


Authority Labs: Best Web-Based Rank Checking Tool For Google, Bing, and Yahoo

Founded in 2007 by Gangplank Authority Labs has fast become one of the top web-based rank checkers used by SEOs. The platform offers a fully automated service that allows you to track your site’s ranking performance in Google, Yahoo and Bing, across hundreds of different keywords. Authority Labs offers a …


SEO Tips For Sites With A Distribution, Affiliate, or Reseller Model

Distributors. Resellers. Affiliates. All are names for business entities who purchase goods and products directly from a supplier to resell, or redistribute to consumers. Distributors offer the manpower and cash flow needed to promote and sell products directly to consumers, and take the burden of mass distribution off the manufacturer, …


Free Link Building Tools for Finding And Interacting With Link Prospects

As the web gets wiser to the practices of SEOs the nature of link building has evolved from simple outreach to an art form, which relies upon more strategic, PR-like tactics. Link builders can no longer mass automate link requests, but must work at building relationships with online influencers if …


Canonical Tags, Robots.txt, Meta Robots For SEO

search engine directives

Robots.txt Most search engine spiders only visit the places on a website where they have permission to crawl. When spiders access a site, they check a special file in the root directory of the web server called “robots.txt”. This file is a tool for blocking spiders from crawling and indexing …


Video Optimization: Process For Optimizing Videos

seo video optimization

Optimizing Videos On Video Search Engines Video file should be keyword focused Title of video page should be keyword focused Description of video should be well written and focused on the keywords, much like any other piece of content. When linking out to YouTube videos, only use the link provided …


Page Deletion Process: What To Think About When Deleting A Page

page deletion process

If a page needs to be deleted, a reason for deletion should be created to help determine if there needs to be a mapping to a new page or if the page should be archived. Why? A page that is deleted has acquired some metrics from the search engines and …


Not So Common Questions about the SEOmoz Tools and Pro Campaigns

As seasoned practitioners know, SEO is all about the details. I’ve been using the SEOmoz Pro campaigns and tools for awhile and along the way have noticed minor quirks and details that raised some questions beyond those answered in the FAQ section. Thanks to much help from the SEOmoz support …


Guidelines for Creating Quality Content with the SEOmoz Panda Questionnaire

In February of this year Google rolled out one of it’s most aggressive algorithmic updates yet, nicknamed the Panda Update. This update focuses on combatting spam by removing low-quality, thin content from the search results. With this update came a lot of discussion on how to generate quality content and …


Guide to the New SEOmoz Keyword Analysis Tool

With so many SEO tools out there it’s hard to know which ones are the best to use, but SEOmoz’s Keyword Analysis tool (formally the Keyword Difficulty tool) is a powerful tool that should be a part of every SEO’s toolkit. This tool provides in-depth information on everything you could …


Top 10 Digital Advertising Agencies in the US and UK

A digital agency is an agency whose primary focus is meeting the clients goals and objectives by utilizing the online space and the assets it offers. These distribution channels can include such things as SEO, SEM, Social Media, Web Design, and Media Buys. Below you will find the top digital …


Guide To Finding Your Real Online Keyword Competition

So when working with clients there are many things we look at to determine how well they are doing online. One metric we analyze is a clients online competition. We look at this from two angles; competitive link metrics and competitive ranking metrics. The problem we often come up with …


Why Submit Your Sitemap To Google

What is a submitted or off-site Sitemap A Sitemap is a list of the pages on your website. Submitting a Sitemap helps make sure the search engines know about all the pages on your site, including URLs that may not be discoverable by normal crawling process. Myths and Facts About …


10 Tips For A Smooth Site Design Process

1. Determine the goals of the new site will it be an informational site, a lead gen site, or an e-commerce site? The goal of the site will impact what keyword themes you will focus on, how the site architecture is designed, and how in depth the content needs to …


Best Web Design Studios In The US

Onwired 107-B Kilmayne Dr Cary, NC 27511 Web Design Website Onwired is a Cary, NC based design studio that is made up of some leading designers and interactive marketers such as Tony Chester, Jon Norris, Jen Chester, Chris Harrison, Megan Stout, Troy Thompson, and Joe Willson. They do logo and …


Top 5 Business and Marketing Books You Need To Read

I have been listening to and reading alot of books about business, marketing, building a business, and starting a business over the last couple months and out of them all I have a list of 5 business books you must read if you want to be successful in today’s economy. …