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Kathryn Armson's Biography and Resources

Kathryn is the SEO Coordinator at Critical Mass, a graduate from the IU School of Journalism. Kathryn has a background in both traditional and digital marketing with experience in Social Media, SEO and Project Management. Kathryn was born in England and has lived and worked both abroad and throughout the US. Follow Kathryn on Twitter at @kaarmson for updates on SEO, digital marketing and life in general.

Week Of November 13th 2011: Supersized Second Installment of Top Search News

Written By: Kathryn Armson in Marketing Industry News

Using Social Media to Build Site Authority For a while now SEO's have been looking to social networking sites as an outlet for amplifying the effects of an SEO campaign. Social Media sites have shown to help link building efforts, increase ...

Week Of October 14th 2011: Top News Stories In Search Marketing

Written By: Kathryn Armson in Marketing Industry News

7 Technical SEO Wins for Web Developers 7 Technical SEO Wins for Web Developers Many SEO's will agree that good On-site SEO begins with a website's developers. If web developers are not aligned with your SEO goals you will most likely ...

SEO for Local Theaters & Events: Increasing Traffic and Ticket Sales For Steppenwolf

Written By: Kathryn Armson in SEO Web Design Case Studies

As an avid SEO practitioner, search optimization is more to me than just a nine to five job; it’s also a hobby. In an effort to combine SEO with my other hobbies, dance and theater, I decided to take a ...

Week of September 25th 2011: Top News Stories in Search Marketing

Written By: Kathryn Armson in Marketing Industry News

Below you will find top news stories in search marketing from around the web for the week of September 25th 2011. Please add your own in the comments if you have any. Employing Microformats & Structured Data For Enhanced Search Engine ...

How Infographics Help Your Site Gain Links, Increase Traffic, and Build Brand

Written By: Kathryn Armson in Content Creation Tips

Since 2006, when the first ‘viral’ infographic was launched, Internet users and SEOs alike have become avid fans of these creative designs. Infographics are a great way to visualize large amounts of information and are a cost effective method for ...

Week of September 18th 2011: Top News Stories in Search Marketing

Written By: Kathryn Armson in Marketing Industry News

Below you will find top news stories in search marketing from around the web for the week of September 18th 2011. Please add your own in the comments if you have any. An SEO Checklist for New Sites – Whiteboard Friday ...

SEO Web Design For Spas: Tips and Technical Case Study, Exhale Spa

Written By: Kathryn Armson in SEO Web Design Case Studies

Exhale Spa merges the paths of mind and body well being and fulfilling the need for an experience that improves and transforms lives in one environment. Exhale ...

SEO For Massage Schools: Tips, Technical Case Study, Cortiva Institute in Chicago

Written By: Kathryn Armson in SEO Web Design Case Studies

Cortiva Institute is a community of massage therapy schools that deliver high quality of health and wellness education with a focus on humanity. They take a holistic and ...

Week of September 11th 2011: Top News Stories in Search Marketing

Written By: Kathryn Armson in Marketing Industry News

Google Provides new options for Paginated content Google Provides new options for Paginated content Google unveiled a new change to the SERPs at SMX East yesterday, announcing a new rel attribute “rel=next” and “rel=prev”. Currently Google is very good at ...

Week Of September 4th 2011: Top News Stories In Search Marketing

Written By: Kathryn Armson in Marketing Industry News

Top Search Marketing News Stories From The Week Of September 4, 2011 Below you will find some of the top SEO, Business, and Marketing news from this past week. It includes Google, Bing, Zagat, Google Panda Update, and even Tactics for ...

Tips For Optimizing Video for Organic Search (Google, Yahoo, Bing)

Written By: Kathryn Armson in SEO Articles

Optimizing Video for Organic Search In the past video has presented an interesting challenge for SEOs as it's widely accepted that Google cannot see or understand this content. However, the popularity of video with consumers, and the correlation with an ...

Authority Labs: Best Web-Based Rank Checking Tool For Google, Bing, and Yahoo

Written By: Kathryn Armson in Business Articles

Founded in 2007 by Gangplank Authority Labs has fast become one of the top web-based rank checkers used by SEOs. The platform offers a fully automated service that allows ...

SEO Tips For Sites That Operate On A Distribution, Affiliate, or Reseller Model

Written By: Kathryn Armson in SEO Articles

Distributors. Resellers. Affiliates. All are names for business entities who purchase goods and products directly from a supplier to resell, or redistribute to consumers. Distributors offer the manpower and cash flow needed to promote and sell products directly to ...

Free Link Building Tools for Finding And Interacting With Link Prospects

Written By: Kathryn Armson in Link Building Tips

As the web gets wiser to the practices of SEOs the nature of link building has evolved from simple outreach to an art form, which relies upon more strategic, PR-like tactics. Link builders can no longer mass automate link requests, ...

Not So Common Questions about the SEOmoz Tools and Pro Campaigns

Written By: Kathryn Armson in SEO Articles

As seasoned practitioners know, SEO is all about the details. I’ve been using the SEOmoz Pro campaigns and tools for awhile and along the way have noticed minor quirks and details that raised some questions beyond those answered in the ...

Guidelines for Creating Quality Content with the SEOmoz Panda Questionnaire

Written By: Kathryn Armson in Content Creation Tips

In February of this year Google rolled out one of it’s most aggressive algorithmic updates yet, nicknamed the Panda Update. This update focuses on combatting spam by removing low-quality, thin content from the search results. With this update came a ...

Guide to the New SEOmoz Keyword Analysis Tool

Written By: Kathryn Armson in Content Creation Tips

With so many SEO tools out there it’s hard to know which ones are the best to use, but SEOmoz’s Keyword Analysis tool (formally the Keyword Difficulty tool) is a powerful tool that should be a part of every SEO’s ...

Guide To Finding Your Real Online Keyword Competition

Written By: Kathryn Armson in SEO Articles

So when working with clients there are many things we look at to determine how well they are doing online. One metric we analyze is a clients online competition. We look at this from two angles; competitive link metrics ...

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