Baby Boomers and Social Media: 11 Stats to Know About Their Usage and Engagement

Are you wondering about Baby Boomers and Social Media? Baby Boomers are getting more vocal on social media, yet they are more selective about what they want, as well as who they will engage with – causing their numbers to drop below those of other generations. Below you will find social media stats for Baby Boomers.

Stat 1

23% of internet-connected TV owners aged 18-35 want a Twitter app, compared to 13% for those aged 36-47, and 12% for those 48 and over. – Harris Poll
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Stat 2

57% of internet-connected TV owners aged 18-35 want a YouTube app, compared to 42% for those aged 36-47, and 29% for those 48 and over. – Harris Poll
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Stat 3

45% of internet-connected TV owners aged 18-35 want a Facebook app, compared to 32% for those aged 36-47, and 23% for those 48 and over. – Harris Interactive
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Stat 4

86% of US internet users aged 18-29 use Facebook, compared to 73% for those aged 30-49, and 57% for 50-64. – Pew Research Center
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Stat 5

83% of US internet users aged 18-29 use at least one social media site, compared to 77% for those aged 30-49, and 52% for 50-64. – Pew Research Center
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Stat 6

60% of online millennial women subscribe to YouTube channels that reflect specific interests, compared to 40% for boomers. – Total Beauty Media Group

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Stat 7

49% of US online seniors have a Facebook account. – Forrester Research
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Stat 8

26% of online U.S. consumers aged 18-29 use Twitter, compared to 14% of those 30-49, and 9% of those 50-64. – Pew Research Center

Stat 9

The average Millennial has 319 Facebook friends, compared to 198 for Gen X and 124 for Baby Boomers. – Pew Research Center
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Stat 10

52% of Millennials visit social media sites daily, compared to 40% of Gen Xers and 37% of Boomers – Integer Group
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Stat 11

22% of Millennials use social media to find expert opinions on products, versus 7% of Boomers. – BazaarVoice
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