As the Associate Director of SEO for Critical Mass for the past two years, Bill is charged with the SEO oversight and strategic online growth of Critical Mass accounts worldwide. Bill’s ten-year background in digital marketing, SEO, and building online companies has helped him rise to strategic lead for some of the largest online brands and content websites in the world. Because Bill is a valued SEO evangelist and coach, clients like Nissan, Infiniti, Moen, and TE Connectivity look to him for insights and leadership in the world of SEO and content strategy.
With a degree in Psychology from Siena College, Bill believes the priority to understand the user surpasses most others; the end product must provide value through engaging content assets that drive traffic, search rankings, and ultimately conversions.
Over the last 8 years, he has lead the SEO strategy and implementation for large educational websites with over 100 million pages, ecommerce websites with large product sets, and small businesses in local markets to help them gain local search visibility.
In his down time you can find him at a local coffee shop building test sites to push the limits of SEO, at a college basketball or football game, or searching for a local venue to watch some great live music.