Content Creation, Marketing, and Strategy

What is Content Creation?

So you have a website and need custom content, a content integration strategy, and content marketing to help drive traffic, links, conversions or do help with reputation management. Below you will find out what makes the Linchpin SEO team of content writers different from sites that bid out your content creation services to the lowest bidder, usually overseas, and why you should use us as your content provider.

Visit our post “What Is Content Marketing And Content Strategy?” to learn more about what content creation and strategy is and more importantly what it’s not.

About Our Writers

• Locally based in Chicago, IL or Raleigh, NC
• College educated (most having masters in Journalism or English)
• Understand how to create well written website content that passes our strict Panda requirements
• Understand how to create content that will attract links, drive traffic, and aid in driving conversions on your website.

FACT: We don’t outsource overseas, use cheap online websites to bid out your work, or use content creation software that duplicates or spins articles. We understand that your content is one of the most valuable assets you have, and one of the few aspects that makes your site unique among the millions of others in the search engines.

Content Strategy

As important as understanding that your website needs additional or better written content to be competitive, you also need a content strategy when embarking on your content marketing efforts. Content strategy includes the preliminary analysis of what topics and keywords to target, marketing of these articles, and strategically building the structure to showcase the articles on your website.

Questions When Building A Content Strategy

• How powerful is your website in the search engines?
• What topics should you create content around?
• What keywords should you target within the articles?
• What is the structure and length of the articles, so they can be competitive?
• What are the goals of the content? Is it for link building, informational research, to add depth to your website, or to accent a product or product set?

FACT: We don’t talk about “keyword density”, and neither should you. Or as Stephen Spencer put it, “Keyword density is “da bomb”. Ok, no one says “da bomb” anymore, but you get the drift. Monitoring keyword density values is pure folly.” The Linchpin SEO content team works with “keyword diversity” to add depth to your articles and help them adhere to the strict Panda Guidelines.

What Type of Content Can We Create?

The scope of what our writers can create is endless. We have a great team of writers with a wide variety of skills and knowledge sets, so they are able to write about a variety of subjects tailored to your websites vertical.

Our Content Creation Process

Your content is one of the most important assets you have within the search engines. It drives your link graph, conversions, and websites traffic. We would love to be your content creation company and primary content provider. Below you will find a high level view of our content creation process that our team of writers go through when creating your content set.

1. Understand your content goals (link building, reputation management, research, etc.)
2. Understand your website’s voice
3. Do competitive research to find out what others are linking and what is being talked about online and in the social medial space.
4. Do keyword and topic research to determine keyword sets that will play an important role in accomplishing your online goals.
5. Put together a strategy for showcasing and marketing these new articles utilizing social media, blogger outreach, and your internal site structure.

Content Creation Services

1. Content Strategy
2. Content Analysis (Panda Value Questionnaire)
3. Site Architecture Analysis and Recommendations
4. Content Gap Analysis
5. Copy Writing
6. Editing
7. Article Research and Creation
8. Keyword Research and Expansion
9. Infographic Design
10. Article and Infographic Marketing Through Trusted Channels, Blogger and Influencer Outreach

Question and Answer Creation

With conversion metrics falling predominantly in the long tail and people adding more keywords to the search phrases they type into the search engines, you can’t miss out on capturing this traffic and positioning yourself as the expert for a specific topic. The long tail has been proven to be higher converting and more beneficial for companies when trying to brand themselves as the expert in their industry

How We Get Your Questions

We are offering clients the ability to run a campaign for any set of keywords through our algorithm and get back some of the most highly search questions that are targeted around those keywords. These questions that are generated will be scrubbed and given to you to add to your website. These questions can include answers, but what we have found is that it is better for you as the business owner to put your own spin and give your own answer to the questions.

A High Level View of Our Question Creation Process

1. Get a set of your top converting keywords.
2. Feed them into our question creation algorithm.
3. Our algorithm generates hundreds of questions based on your keyword set which have a high to medium search volume and are quality questions.
4. We scrub the questions to remove duplicates and poor questions.
5. We deliver you the questions in a format that is easy for you to upload or implement on your site.