Content Creation
Yes, content creation is a lot of work. It takes time, effort, and creativity to generate high-quality content, and that’s why it’s in such high demand.
So you have a website and need custom content and a content integration strategy to help drive traffic from seo, links, conversions or help with reputation management. Below you will find out what makes our Linchpins of content writers different from sites that bid out your content creation services to the lowest bidder, usually overseas, and why you should use us as your content provider.
About our writers
Our team of SEO content writers are all locally based in Chicago, IL, Syracuse, NY and Raleigh, NC, college educated (most having masters in Journalism or English), and understand how to create well written website content that will attract links, drive traffic, and aid in driving conversions on your website.
FACT: We don’t outsource overseas or use cheap online websites to bid out your work. We understand that your content is one of the most valuable assets you have and one of the few aspects that make your site unique among the millions of others in the search engines. Our writers understand that your website’s content should represent a level of sophistication and professionalism while speaking in the voice that you would like to portray to the people who are lucky enough to come to your website.
Content Strategy
As important as your initial proactive step with understanding that your website needs more or better written content to be competitive, you will also need a content strategy. This includes everything from the preliminary analysis of what topics and keywords to target, to the marketing of these articles and building the structure to showcase them for the best exposure and traffic.
When building a content strategy for your website there are many questions to answer when deciding what to write:
- How powerful is your website in the search engines?
- What topics should you create content around?
- What keywords should you target within the articles?
- What is the structure of the article and its length, so it can be competitive?
- What are the goals of the content? Is it for link building, informational research, to add depth to your website, or to accent a product or product set?
FACT: We don’t talk about “keyword density”, and neither should you. Or as Stephen Spencer put it, “Keyword density is “da bomb”. Ok, no one says “da bomb” anymore, but you get the drift. Monitoring keyword density values is pure folly.” The Linchpin SEO content team works more along the lines of keyword diversity to add depth to an article to make it sound more natural.
What type of content can we create?
The scope of what our writers can create is endless. We have a great team of writers that have a wide variety of skills and knowledge sets, so they are able to write about a variety of subjects tailored to your websites vertical.
A few of the topics we have written about or covered in the past:
- College Football
- College Basketball
- MLB
- NBA
- Travel
- Educational
- Technology
- Business
- Research
- Movies
- SEO
- Product Sets
- Food and Drink
Our content creation process
Your content creation and strategy is one of the most important assets you have within the search engines. It drives your link graph, conversions, and websites traffic. We would love to be your content creation company and one of, or your primary, content provider. Below you will find a high level view of our content creation process that our team of writers go through when creating your content set.
- Understand your content goals (link building, reputation management, research, etc.)
- Understand your website’s voice
- Do competitive research to find out what others are linking and what is being talked about online and in the social medial space.
- Do keyword and topic research to determine keyword sets that will play an important role in accomplishing your online goals.
- Put together a strategy for showcasing and marketing these new articles utilizing social media, blogger outreach, and your internal site structure.
Q&A Creation Option
Why add Questions and Answers to Your Website?
With conversion metrics falling predominantly in the long tail and people adding more keywords to the search phrases they type into the search engines, you can’t miss out on capturing this traffic and positioning yourself as the expert for a specific topic. The long tail has been proven to be higher converting and more beneficial for companies when trying to brand themselves as the expert in their industry
How We Get You Questions.
We are offering clients the ability to run a campaign for any set of keywords through our algorithm and get back some of the most highly search questions that are targeted around those keywords. These questions that are generated will be scrubbed by our linchpins and given to you to add to your website. These questions can include answers, but what we have found is that it is better for you as the business owner to put your own spin and give your own answer to the questions.
A High Level View of Our Question Creation Process
- Get a set of your top converting keywords.
- Feed them into our question creation algorithm.
- Our algorithm generates hundreds or thousands of questions based on your keyword set. These are not just random questions that are generated, it makes sure the questions that are generated have a high to medium search volume and are quality questions.
- We scrub the questions to remove duplicates and poor questions.
- We deliver you the questions in a format that is easy for you to upload or implement on your site.
