Our digital PR agency in Chicago believes link building is a strategy that combines the relationship building of Public Relations with the outreach strategies of SEO. When link building is done this way, website owners can build relationships with influencers within their business vertical, build social communities and increase social engagement, increase referral and organic traffic, help with branding and reputation management – all of which will build trust and authority with users and search engines, and earn rankings.
Our Link Building Process
- Understand your goals and priorities for the campaign.
- Research content that your customer types, personas, and brand evangelists are most likely to link to and share.
- Perform keyword research to find high value keywords to inform content creation strategies and infographic design.
- Create high-value content assets such as articles, guides, videos, and infographics based on research and data.
- Perform outreach campaigns by utilizing social networks and personalized outreach emails to target the influencer set we defined.
- Report on and manage the relationships and outreach initiatives