Identifying infographic ideas are sometimes the hardest part of creating a cool, interesting, and engaging infographic that is relevant to your local business. As we mentioned previously there are many benefits of infographics that include increasing brand awareness, building links to your website, and building social communities around your online property. All of these benefits help increase traffic and sales for your business through its online channel.
One of the primary questions we are getting from our community is “Where can I find the data to make my infographics?”. Coming up with the idea for the infographic for their campaign is sometimes the hardest part. The brainstorming sessions seem to be falling short on ideas about coming up with relevant data points in which to design around. So we can up with a few areas that businesses can look at when trying to come up with ideas for infographics along with how to get the data within each of these areas.
1. Survey Customers
Ask your customers what they want information about? IMO this is a no-brainer, and is one thing that small businesses should do to help their customers and become a resource for them. There are two basic tactics for doing this.
1. Find out what your customers want to know by simply asking them.
2. Gather data from them at checkout or through email.
2. Use Data You Have
Think of all the data points you as a small business gathers about your customers and their buying habits. Utilize this data to create infographics about your business. Below are a couple types of data that you have, and may not even know it.
1. Product Based Data: best selling product, average sale, which gender buys which products, etc.
2. Shopping Habits: When do customers shop, what time of year, what time of day, when does your business get the most calls, etc.
A specific example of this might be if you were a dentist and were trying to increase links to your website and do SEO for your dental practice. You see 10 patients a day that come in for basic cleanings, so keep a tally of the flavor of toothpaste each patent chose for their cleaning. Then create an infographic based on the trends over a month or 6 months and post it on your website or dental blog.
3. Partner With Another Relevant Company
There are many other businesses, most are usually in the same business park or building as you, that in some way compliment your products or offerings. Reach out to the business owners of these other local businesses, build a relationship with them, and partner with them to build data sets and create cool infographics.
4. Use Data That Is Already Out There
In many cases there are scholars who have done the leg work already and created white papers that include data, statistics, and in-depth information about something related to your local business products or services.
Step 1. Find these reports in Google search for [your keyword] research filetype:pdf.
An example of this would be: dog research filetype:pdf
Step 2. Comb through the whitepaper and pull out key infographic data points
Step 3. Create your infographic
Step 4. This is the key to this tactic, email the original scholar who wrote the whitepaper and let them know that you loved their research so much that you make it into a cool infographic. In most cases they will link to you from their blog or even better from their page on their highly trusted .edu website.
5. Find Old Infographics and Redo Them
Infographics are a rather new way to showcase data online, but there are still great infographics from years ago (maybe even some from Edward Tufte, who some may consider the father of infographics), that can be reworked to represent new and updated data. Search Google for old infographics by searching for something like [keyword] infographic.
An example of this would be: dog infographic.
Finally, remember that creating your infographic is only half the battle. You next need to market your business infographic (by reaching out and building relationships with people with similar interests) to other blogs, websites, and though your social channels to drive awareness, links, and social mentions.