Managing a Facebook Fan Page can be intimidating, but your business can be successful with a strategy, time and some good ole creativity.
This small business Facebook fan page evaluation was conducted in an effort to show active examples of what works and what needs to be changed.
Facebook Case Study: Hampton One Real Estate Group
Who are they:
“Hampton One Real Estate Group is the only brokerage on the East End of Long Island that exclusively represents buyers and their best interests. Through client level service, we offer full disclosure, total confidentiality, and undivided loyalty.”
- Hampton One used the business logo as the profile picture. It is a crisp, high-quality photo representing the business and looks nice as a thumbnail. Awesome!
- The bio comes directly from the business website and explains everything it needs to. They handled the About and Description section better, but it is still not used correctly. The Description section would describe its services i.e. types of homes, locations, etc.
- The cover photo is a calm, peaceful picture of a lake. The picture is inviting, and fits the business theme and website. Everything is excellent. This is a great example of a professional Facebook fan page set up.
Timeline Action since July 1st:
With only three posts since July 1st it is not easy to weigh how this account is managed, but there is plenty to comment on. All three posts are article shares about different aspects of buying a house. They are informative and the headers read well. Fans liked them and one was shared.
- Hampton should post once a day to bring more value to its followers. Share insider guidelines on buying homes, tips from the pros, ways to save money, things to be weary of, and ways to speed the process up faster. Become a real estate resource to followers.
- There are few pictures on the page, which seems strange considering it is a real estate business. Share home pictures, area pictures, pictures of happy clients (with their permission). Since buying a home is a visual process, there are thousands of visuals to create.
- Ramp up interaction by using call to action descriptions for the pictures or article shares. Ask followers if they have any questions about buying a home, or begin to host a weekly Facebook chat to answer questions free of charge. Create ways Facebook can go to work for the business.
- Stats since July 1st: 3 updates (0 pics, 3 regular post), 1 shares, 11 Likes on content, 7 new fans.
Hampton One may not have much content, but it is on the right track to giving their followers a valuable resource, which will inevitably harvest leads. Posting every so often is not going to garnish any business the attention it needs. Hampton One is on the way, it just needs to keep hiking.
What did you think about these evaluation? Did I miss anything important or do you have any ideas to share with the business? Feel free to share!