What I am about to explain is a very unconventional, yet advanced way to generate content ideas.
- It will create high value content ideas.
- It will help you create quality content that is almost certain to drive traffic.
- It could get your content spotlighted on major media outlets and blogs.
- It has a high potential to increase sales of specific product sets.
I can’t take complete credit for this idea as I got this idea from a great social media expert and writer, whom you can follow on Twitter at @annabelleblue (just make sure you let her know where you found her name).
So what is this advanced content creation strategy? It involves utilizing media outlets and top rated TV programming to generate ideas for content sets.
By signing up for the email list or insider information from most high profile TV shows like Oprah.com you get insider information, and in some cases access to parts of their website that will outline which products will be showcased on which shows. As we know from watching Google Trends over the years, as products are mentioned on Oprah they are almost instantly trending in the search engines and demand content to support the search volume.
How Can You use Oprah.com and Other TV Shows To Write Content?
As most talk shows do, these high profile talk shows will define their editorial calendars well in advance of the show airing on TV. In an attempt to entice viewers to watch, or give their loyal fans insider information, they will publish (on their website or in their news letters) what each show will be about, guest lineups, and even what products will be showcased in future shows.
A business owner can then use this information to create articles about their competing products or create content such as infographics or videos that compare different products in these shows.
The key is to know when to publish the content on your site to get the maximum traffic and exposure. This will depend on such things as your websites crawl rate or the competitive keyword set you are trying to tackle. I would suggest testing this with a few pieces of content to find out your best ROI for this tactic. Who knows, as a bonus, your content (if good enough) might even get showcased on the blogs of many of these high profile shows like Dr OZ, Oprah, Dr Phil, or The View.
Bill is the Lead Linchpin at the company and focuses on SEO and content strategy. Bill’s ten-year background in digital marketing, SEO, and building online companies has helped him rise to strategic lead for some of the largest online brands and content websites in the world. Bill believes that at the core of a website's success sits the value that website provides it users.
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