There is no hiding the truth I am a huge John Lennon fan for many reasons. So when I came across this post on Search Engine Round Table I thought it was not only an interesting post but triggered something in my memory of another such event. Whether or not Google meant it in the way it came across is debatable, but it did sound similar to when John Lennon claimed, “We (the Beatles) are more popular than Jesus now; I don’t know which will go first – rock ‘n’ roll or Christianity.”.
The Telegraph interviewed Google’s Amit Singhal and Udi Manber about the Caffeine launch.
In that interview, Amit Singhal, Google’s head of core ranking, said something interesting. He said that Google is “the biggest kingmaker on this Earth.” Kingmaker is a term used to describe someone or something that has great influence on a topic.
Barry Schwartz, personally didn’t think Google said it that way to be egotistical, rather the opposite. Google knows how important they have become in influencing the world based on the organic search results and they don’t take that responsibility lightly.
“We deal with those responsibilities by having very concrete principles,” says Singhal. “All rankings are decided algorithmically, and the focus is on user benefit, not advertiser or commercial benafit. We ask ourselves, ‘Can a random company who does not want to be part of any Google system be harmed by a change we’re proposing?’ If they are, we won’t do it.” -Amit Singhal, Google
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