In February of this year Google rolled out one of it’s most aggressive algorithmic updates yet, nicknamed the Panda Update. This update focuses on combatting spam by removing low-quality, thin content from the search results.
With this update came a lot of discussion on how to generate quality content and improve the overall user experience of your site. The Google gods themselves even offered up some advice.
SEOmoz (providers of several of the SEO tools we use) rounded up this feedback from across the web and used it to build a handy questionnaire content creators can use to help produce panda-friendly, quality content.
Listed below is SEOmoz’s questionnaire, it looks at content from two standpoints: at the page level and at the domain level. The page level takes into account specific content pieces, such as a blog post or news article. Where as the domain level looks at the site as a whole. Use these yes/no questions to verify that the content you produce offers value to the online space.
Content Quality Questionnaire
Page Level
1. Would you trust the information presented here?
2. Was this article written by an expert?
3. Does this article have obvious errors?
4. Does the article provide original content or information?
5. Does this articles contain insightful analysis?
6. Would you consider bookmarking this page?
7. Are there excessive adverts on this page?
8. Would you expect to see this available in print?
Domain Level
1. Would you give this site your credit card details?
2. Would you trust “medical” info from this site?
3. Would you recognize this site as an authority?
Bill Ross's Tweets