Microsite Strategy: How An SEO Thinks Through Microsite Strategy
A question that seems to come up alot from clients or internal team members is “How did we reach the conclusion we do in regards to a specific strategy?”. So I thought I would take a somewhat simple topic about microsite strategy and create a flow chart about how an SEO such as myself thinks through the strategy.
Below you will find the strategic paths I take into consideration when I hear microsite. There is alot to think about, which might be a surprise to some people, for a strategy that seems, on the surface, to be simple.
Microsite Strategy Infographic Flow Chart
Embed This Microsite Strategy Graphical Flow Chart
Bill is the Lead Linchpin at the company and focuses on SEO and content strategy. Bill’s ten-year background in digital marketing, SEO, and building online companies has helped him rise to strategic lead for some of the largest online brands and content websites in the world. Bill believes that at the core of a website's success sits the value that website provides it users.
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