Infographic Design Company

Linchpin SEO is now offering custom infographic design services for small businesses to help with branding, link building campaigns, building social communities on Facebook and Twitter, and increased traffic acquisition.

What Is An Infographic?

Short for “information graphics,” they combine text, images and data to create a unified message that is stronger and clearer than each component alone. In other words an infographic is a piece of graphic work (usually done by a graphic artist or illustrator) that is designed to tell a story, explain a situation, or increase the understanding of a product in just a few words and graphics.

Infographic Examples

Images: coolinfographics.com

How Do We Make Our Infographics?

They are designed by our leading graphic artists and illustrators, and the ideas come from our brainstorming sessions with our content, social, and seo teams.

1. We research the competitive landscape
2. Brainstorming session to generate a wide range of ideas
3. Review our ideas with you (the client)
4. Coordinate with our data analysts to get the data needed for our design
5. Then the fun begins, when we design the graphic to represent the data
6. Review our designs with you (the client)
7. Market the infographic to accomplish primary goals

5 Keys To Creating Great Infographics

1. The data in the infographic has to be accurate
2. The infographic should be well designed
3. The infographic should convey a focused but fun message
4. The infographic should have a marketing push to build awareness
5. The infographic should illicit an emotional response to drive sharing and interaction

10 Benefits of Infographics

1. Increase Brand Awareness
2. Target Specific Demographics and User Groups
3. Build Links
4. Extend Brand Messaging to Offline Channels
5. Drive Traffic
6. Understand Complex Business Concepts
7. Infographics Increase Visual Appeal of Basic Information
8. Visualize Product Benefits
9. Organize Detailed Information
10. Highlight Important Facts
11. Increase Rankings For Related Search Terms

Types of Infographics

There are many types of infographics that have been designed to accomplish goals such as social community building, link building, extending brand awareness, or increasing traffic and sales in an out of the box way.

Some infographic examples include:

• Social Media Infographics
• Timeline Infographics
• World Cup Infographics
• Twitter Infographics
• Marketing Infographics
• Video Game Infographics
• Money Infographics
• Movie Infographics
• Music Infographics
• Holiday Infographics
• Food Infographics