Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business? Or are you searching for an answer to the ultimate question – are Facebook ads worth it compared to other paid channels?
The graphic below is based on data from Social.com’s study of 1 million ad units and over 114 billion impressions from January 1st to March 31st, 2013. The report analyzed the top 25 countries globally and top five countries per region (Americas, EMEA and APAC) based on impressions. All rates were converted to U.S. dollars using the average daily conversion rates during the reporting period.
You can use this data in many different ways – one of which is determining ROI of your Facebook Campaign to determine if social media is worth the ROI for your business.