Is Link Building Dead and Do Backlinks Still Matter For SEO?

With recent news around “link building being dead” due to Google devaluing many types of links that once worked, as well as their [Google's] action on link networks, Matt Cutts helps clarify the question on everyone’s mind, “Do backlinks still matter for SEO?”, and “What would happen if Google stopped using backlinks in their algorithm?”.

So we don’t have a version like that that is exposed to the public but we have our own experiments like that internally and the quality looks much much worse. It turns out backlinks, even though there is certainly a lot of spam, are still a really big win in terms of the quality of search results.

We played around with the idea of turning off backlink relevance and at least for now backlinks relevance still really helps in terms of making sure that we return the best, most relevant, most topical set of search results.

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