Designing a quality product at an affordable price is step one for encouraging sales, but designing an effective package is just as important.
A logo is a big part of the marketing that represents a company or brand. The logos of the most recognizable brands are memorable, while also being simple and easy to recognize.
Whether you are promoting a new start up company, brand or if you are looking to gain new followers for services you have to offer, utilizing print advertising within Newspapers or Magazines is still a way to build brand awareness and help to generate revenue.
Putting on an event can be a great way for small and mid-market businesses to acquire new customers. These small business events can be a great venue for you to showcase your products, connect like-minded people, and network with potential customers to build relationships.
Marketing collateral drives your business. It should familiarize customers with your products, services and the goals that your company has while simultaneously promoting these things.
Building your personal brand is key to having a long productive business life, and affecting others in a positive way. At its core, building your personal brand is nothing more than marketing the best parts of your core personality and beliefs in an honest and open way. When done correctly not only do you excel at building relationships with people who believe what you believe, but you also have a positive impact on others lives that lives on well past your business relationship with them.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Stephen O’Blenis, mashup and pop-culture artist.
Many small businesses don’t have the resources to host and serve their videos directly from their website, so the alternative is to create a YouTube page that is optimized for search engines, and place your videos there. Once on YouTube, business owners can then embed the video on their website.
In the past video SEO has presented an interesting challenge for SEOs as it’s widely accepted that Google cannot completely see or understand the content contained within videos. However, the popularity of video with consumers, and the correlation with an increased conversion rate, indicates that it should not be omitted from a marketing campaign.
Wikipedia, the popular community-edited website, is not considered a reliable source of information when writing papers or fact-checking information. Most believe that because anyone can create and edit the information on the site, the information can easily be biased and/or inaccurate.
So you are evaluating an SEO company for a new project and as you are talking to them about their strategies, you hear some things that make you wonder how ethical they are, if they are doing black hat SEO tactics, and how well they actually know what it takes to do User-Focused SEO – the only long term, low risk SEO strategy.
We are always interested in how the SEO for Government websites is done, and if it’s done well. For this website audit we looked at some high level SEO health variables (a small portion of the over 250 that Google uses) of Denver’sGovernment Website, Denvergov.org, to determine how well they’re doing across some key onsite and technical SEO variables.
Are you wondering about Baby Boomers and Social Media? Baby Boomers are getting more vocal on social media, yet they are more selective about what they want, as well as who they will engage with – causing their numbers to drop below those of other generations. Below you will find social media stats for Baby Boomers.
The next time you take a drive, keep an eye peeled for billboards. If you make a point of looking for them, you’ll notice that they surround roadways in the majority of urban and suburban areas. You probably see a hundred billboard ads each week but remember only a few or maybe even none.
Have you ever wondered what font and typography the big brands, social networks, and pop culture icons use when designing their logos? Below you will find 57 of the best brand logos, the font used for each of them, and a link to download the free font.
So you were sold a shiny new website design with a new architecture built on user data and customer journey information – which is awesome, since Google loves great experiences.
There are so many tactics around SEO, and what defines the job of an SEO. If we take a step back and forget all the in-the-weeds tactics that get SEOs in trouble, all the myths and uneducated theories that give us a bad reputation, and methods that cause us to focus on chasing algorithm updates, and instead focus on what is really important, the guiding principles of SEO become clear.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Jordan Lee, An Emmy® Award-Winning Designer.
We have all been confused with the Google search results, causing ourselves to ask, “why don’t I rank in Google?”, and inevitably the question, “how does Google rank websites?”, will be explored. We as SEO’s may not know all the reasons a website ranks within Google, but through testing we have found some strong correlations for why sites don’t rank. This correlation gives us high level insight into how Google Search works and how Google ranks websites.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Shane McGowan, an illustrator from Melbourne, Australia.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Sarah Griffiths a minimalist artist from Utah.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Peter McNierney, a fashion design artist.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Oliver Ibañez, a graphic designer from Spain.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Nicholas Roberts an illustrator from Melbourne, Florida.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Nicholas Farren, a Photoshop Artist.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Michael Doret of Alphabet Soup, a Digital Type Foundry.
With Google evolving, on what seems like a daily basis, it becomes more focused on efficiency and user satisfaction. One area that Google is optimizing is where they get the meta description tag (snippet) from when showing your website in their search results.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Mat Weller, a film and movie artist.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Laura Racero, a digital illustrator.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Khoa Ho, a designer from California.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Justin Barber a designer specializing in branding and identity.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Jonas Heen Haeg, a hobby artist from Norway.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is James Camilleri, an art and multimedia designer.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Hudson Phillips a designer with a passion for storytelling.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Vladimir Stankovic, a designer and illustrator from Finland.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Corey Courts, a Canadian based illustrator.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Adam Grey, a graphic designer from Cincinnati, Oh.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Dominic Bell, a freelance designer and illustrator.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Ben Mcleod, a designer of alternative film posters.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Matt Peppler, a digital illustrator.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Anthony Genuardi, a digital artist.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is PJ McQuade, an illustrator from NY.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Zoe Quartermaine, a logo and poster designer.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Arian Noveir a French graphic and web designer.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Abner Recinos a visual artist.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Andrew Wilson, a digital and traditional artist.
In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Chris Murray, a designer and illustrator from NY – not the city through, Upstate NY, along the St. Lawrence River in a small town called Norfolk.
We tend to go to alot of conferneces that are out of state; like Pubcon in Vegas, Mozcon in Seattle, or SMX West Advanced in Seattle, but there are a ton of great Chicago conferences that shouldn’t be missed – that are right in our own backyard.
With all the SEO companies and consultants that are around the Chicagoland area, it can be hard to cut through the cluttered search results to find the best Chicago search engine optimization company that offers white hat SEO services and website marketing, that aligns with your business needs and beliefs.
We have been asked many times, “When should SEO be brought into the process of a website design or redesign?”, to which we reply, “When planning begins.”. Yet to this day one of the most frustrating things about being an SEO strategist, is when we are brought in at the end of a website design or redesign – after the strategy has been defined, designs have been approved, and content written – and asked to “SEO the site”.
People ask why we like Simon Sinek so much, maybe because he aligns with our own beliefs about the direction businesses should take, or in his words, “he believes what we believe”.
So you have a well categorized website that has thousands of products, yet there are some categories or sub-categories that paginate. I want to take a look at the possible costs of pagination, compared to what I feel is a better option than pagination for mobile users and SEO.
One of the values that SEO’s (and people who understand how search works) bring to the table, is that ability to find new high-value keyword targets for websites using advanced keyword research and analysis. These keywords are used to define and shape strategies and reach new market segments.
It’s no secret that mobile usage is steadily increasing, and creating a mobile optimized website is no longer a “nice to have”. Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence.
Single page WordPress themes that take a ton of information (usually about a bunch of different topics) and put it on one long scrolling page, is a growing trend that we’ve seen take shape over the last 2-3 years.
What is Search Engine Optimization (SEO)? There has been a range of different definitions of SEO, yet through it’s evolution most of them have not changed to keep up with the changing search landscape. So, we thought it was time to redefine SEO with users at the center of the strategies – just like Google does.
When working to qualify potential SEO or web design clients it’s important to ask the right questions. This discovery phase helps ensure you can provide the most value to the client, as well as making sure they are able to support and execute your digital strategies – thus getting the most value from you.
There are many questions we get asked about our user-focused SEO methodology and framework, so we thought we would outline a few of the more prominent questions we have received over the last year.
The flow of products in and out of Ecommerce websites can be a challenge when trying to retain SEO value, build brand, and satisfy the users intent. The management of this consistent change can sometimes fall by the wayside – causing a loss in value for SEO and an increased frustration for users.
With recent news around “link building being dead” due to Google devaluing many types of links that once worked, as well as their [Google's] action on link networks, Matt Cutts helps clarify the question on everyone’s mind, “Do backlinks still matter for SEO?”, and “What would happen if Google stopped using backlinks in their algorithm?”.
So your site has been de-listed from the search engines or your rankings have drastically dropped. You’re losing money, you don’t know why Google would do such a horrible thing to your website. The time has come to submit a reconsideration request to Google to explain your situation.
Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business? Or are you searching for an answer to the ultimate question – are Facebook ads worth it compared to other paid channels?
There has been alot of talk about Machine learning – most notably for digital marketers and SEOs in regards to recent Google algorithm updates. But have you ever asked yourself “what is machine learning”, or wondered how it actually works? BloomReach engineer Srinath Sridhar walks through probability, Bayesian models and machine learning in this 5 part video series.
It’s no secret that mobile and specifically tablets are emerging as the primary device that people are utilizing to find information, play games, and engage with their friends on social networks. Even though this is a primary device type, marketers are still stumped as to how to properly monetize these devices. The infographic cheat sheet below outlines a few usage stats and figures about tablets that Google found in a study they did of over 1400 tablet users.
In a great series about innovation on telegraph.co.uk, co-author of Innovation as Usual and lecturer at IESE Business School, Thomas Wedell-Wedellsborg takes us through the 6 steps to drive innovation within your company or office.
It is an honor to introduce Robert Caruso and Julia Hull, the backbone of Bundle Post, an automated social content management system that has sent shock waves throughout the social media community.
David and I met a few years back on Twitter through fellow Seattle friends. He was charming, funny and blew me away with the design projects he was working on. Since then, he launched his own iOS design and development business with a childhood friend, called Xhatch.
This week’s interview is an inspiration. Have you ever dreamed of traveling the world while making money – working on a laptop at a cafe in Paris or from a beach in Brazil? Meet Nate Ginsburg, entrepreneur, traveler and photographer of beautiful places.
There are few people I’ve come across in the online social community that are as memorable as Charles Bivona. His humor and persona are not for everyone, but that’s what makes him so unique. He RT’s opinions he agrees and disagrees with equally, writes 140 character poems to his followers and sympathizes with anyone in pain.
Came across this video about motivation that really spoke to me and my mentality – good or bad. There have been days I arrive at Starbucks or a similar coffee shop to get my morning tea at 6am (which is my usual daily routine) and before I knew it, it was 6pm and I had not eaten or looked up from my computer.
I was fortunate enough to meet Jon Loomer while attending the AllFacebook conference, NYC in 2012. His passion for family, work and baseball were a delight to learn about. And I was blown away at all the valuable content he produced daily about Facebook and blogging.
Rand from SEOmoz talks about content uniqueness and search engines. He talks about adding value to content, utilizing snippets from others work, how the Panda Update will eventually hurt your site if there is tons of duplication, and other content topics centered around duplication and uniqueness.
I had the pleasure to speak with Adam Housley on Tech Take Live for Fox News about the best days to post to Facebook. This was in reference to the infographic I did – which was based on the Analysis by Buddy Media of 1800 Facebook Pages of some of the worlds largest brands.
It is no secret that social media is the most effective way to communicate with clientele, generate business leads, advertise and build a lasting business.
Social media is changing the advertising landscape making it easier and more difficult to reach your target audience. With that in mind, blogging is still the number one avenue to market your business.
Lee Clow is currently the Chairman and Global Director of TBWA\Worldwide, and was formerly its Chief Creative Officer. Advertising Age referred to him as “advertising’s art director guru”. A young writer named Jason Fox began channeling Lee in the form of Tweets with emanated from the ad legends beard – thus @leeclowsbeard was born.
If you aren’t aware of the ‘mobile revolution’ taking place, you’d better get on board! Mobile is happening in a huge way and if your business website isn’t up to speed, customers will be slipping out the backdoor and into the hands of the competition.
With most marketing campaigns the devil and success lies in the execution and furthermore the details of the execution. Below you will find the follow up infographic to our “Best Days to Post on Facebook by Industry“, titled “Facebook Wall Post Cheat Sheet to Increase Interaction”.
I haven’t personally known Aaron for very long, but his reputation has proceeded him for a long time in the social community. I’ve heard tales of his love for his family and his ability to tame any and every new social community and digital mechanic.
Managing a Facebook Fan Page can be intimidating, but your business can be successful with a strategy, time and some good ole creativity.
Managing a Facebook Fan Page can be intimidating, but your business can be successful with a strategy, time and some good ole creativity.
This small business Facebook fan page evaluation was conducted in an effort to show active examples of what works and what needs to be changed.
It is not easy to find small business accounts on Twitter thru the native Search function. Those at the top have thousands of followers or someone famous in the thumbnail photo. Favour Auto has incredible potential to blow the competition away if they utilize what is working and dispose of what is not.
There are few people capable of being truly hilarious, yet extremely productive. But if anyone is ripe for the position it is Jeff Barrett. Being a CEO and creating innovative ways to reach mass audiences while writing for Mashable and The Washington Times are just a parcel of what Jeff gives to the world.
With great pleasure I introduce a fellow foodie and amazing social media marketer, Aaron Lee. When social media first became relevant in my world, I remember seeing Aaron’s profile plastered all over the Internet – people love him.
I am super excited to introduce, Blake Jamieson, a dear friend and incredible social media engineer who is taking the social media marketing world by storm. Blake’s mix of social media marketing know-how and his economics background make him truly lethal when it comes to marketing strategies.
Who’s your daddy? Mobile is your daddy! And your business mobile website needs to look gooooood. Why? Because mobile Internet is the newest, coolest hangout where consumers are spending more and more of their time. By the year 2015, more than 50 percent of web sales will be generated from social and mobile web sites.
Co-citation is a evolving ranking metric that has become more important in the world of SEO. It relies less on the link and anchor text used within the link, and more about what the text located around the brand name says about that brand.
In our attempt to become even more focused on building website value from data and focusing on psychographics and personas we have published another content anaysis.
In order to increase SEO value and drive conversions I am a huge believer in creating high-value content that speaks to a website’s primary persona or customer types. But creating content or doing content marketing to help SEO is not always possible.
I am honored to introduce Glyder, a new and valuable tool for small businesses of every flavor. While the marketing landscape continues to change, there are few currently as important as mobile marketing.
I hate to say this, but not all plugins are created equal. And when it comes to WordPress web design, the abundance of plugins make it even harder to differentiate between those worth using and those worth bypassing.
There are few additives relating to design I love as much as typography. But I have to admit, I am still a newbie when it comes to explaining it the way the experts do. It’s not easy to articulate why a font appeals to you, or why it belongs in a certain place.
This week’s interviewee resides in Sweden, where his love of blogging, branding and website design hold him captive at the office late into the night. But he doesn’t mind, he’s creating and there’s nothing more he wants to do.
With the focused attention by SEOs on guest blogging as a great tactic for gaining links, building brand, and marketing your business, there has been a ton of questions about how Google will react. The video below comes directly from Matt Cutts, Google’s Lead Spam Engineer, about how Google views guest blogging as a link building tactic.
This week’s interview is a bit different from our previous interviewees. Shauna Stuart is a multimedia journalist who is making a name for herself online through social media and her incredible storytelling instincts. She is vivacious, intelligent and makes sure to add nothing but value to the lives of her followers.
We’re all searching for strategies to grow our twitter following and get influential individuals into our community (in fact, we previously outlined some here). But you may be overlooking one stat that can drastically affect how many of your hard-earned community members see your tweets – and thus, how many shares and followers you gain.
I am very excited to introduce a man whose energy and passion for the social media community is only matched by his obsession for running and coffee. Kevin is outspoken, humorous and extremely engaging. He works hard for his clients, is not afraid to say hello and has been on the social media scene since its inception.
This week’s interview is the most active social networker I know, and his name is synonymous with, “How can I help you?” Silicon Valley’s Albert Qian is in love with social media and he wants to make sure others find their path in life easier than he did.
It’s not easy to be a small business owner these days. Advertising is changing, social media is erupting and everyday there’s something new to snag your attention. Plus, you have a business to manage and care for!
This week’s interview is Morgan Barnhart who hails from Oregon, but became a Texas gal. She is a small business social media consultant and owns Social Boost, a company dedicated to giving small businesses the tools they need to be successful in today’s online community.
Did you know by the year 2015, more than 50 percent of web sales will be generated from social and mobile web sites? And did you know, currently only 26 percent of small businesses have a mobile website design?
When it comes to social media management tools, the truth is, there is no best. Tools gain and lose popularity on a daily basis and although some have lasting power – they are a select few. The most relevant variables to consider when choosing a tool are the type of person using it and the purpose of its use.
The company blog, email newsletter and social media profiles are created. But now what – how does your small business promote them?
Humor is one of life’s greatest gifts. It adds spice to the everyday push and pull and prevents us from taking it too seriously.
Instagram, the top photo-sharing app of the mobile and social world should be utilized by every small business marketing strategy. It is the perfect channel to create beautiful content for Facebook and Twitter accounts.
Big brands are proficient at implementing social media into their marketing strategies because they have the funds, resources and warm bodies to keep it running. But where does that leave small businesses?
Did you know the Gap clothing store originated in 1969 because founder Don Fisher could not find a pair of jeans that fit? WIth one post, the Gap’s Facebook Timeline shared the business’ beginnings and endeared me to it (who does not have problems with jeans).
The question of whether or not being on Google Plus as a business will help your Google rankings or drive more organic traffic to your website is posed almost daily.
What does it take to create pictures and backgrounds for Facebook and Twitter? This how-to guide will explain how to size photos, go over guidelines, and share professional tips on optimization.
Depending on your experience, blogging may or may not seem like a daunting addition to a small business marketing strategy. This article offers blogging tips for small businesses to get you started and focused on what matters.
I was meeting with a potential client recently and we got talking about careers and why people choose the path they do in life (yes very philosophical). John said,” I want to give you this business, but you have to answer one thing for me before I make my decision”.
I get asked weekly about URLs and the value they have from an SEO standpoint, or if a business should pick an exact match domain over one you will need to establish as a brand. We have all been told that keywords in the URL hold some weight in Google’s Algorithm.
If you are a small business owner, deciding where to spend marketing money or time can be nerve-racking. There are so many different avenues to take and because avenues change quickly – it is hard to keep up.
For most small business owners, the world of social media is intimidating. There are several networks and not enough time to learn and manage them all. Besides, there’s an actual business to run – right?
Managing a Facebook Fan Page can be intimidating, but your business can be successful with a strategy, time and some good ole creativity.
Much like doing SEO correctly and thoroughly social media is not a quick hit. Building community (followers or fans), moderating that community, and ensuring that your community stays engaged is a full time job.
This is not going to be the traditional type of post where I write about SEO, Content, Infographics, or Web Design, but instead a look back at what I have learned from my father about managing and leading people.
Creating a successful small business Pinterest page is no simple task. It takes an understanding of what Pinterest is, what your target audience is looking for, a plan to express your business culture effectively and lots of creativity.
Every social media network has ethical rules to abide by. They ensure a good reputation and assist in getting the most out of your investment.
Founded by a previous Google employee, Pinterest caught the attention of everyone this year. From students, to stay-at-home moms, to marketers, to social media fenes – people cannot stop pinning.
Over the past few years of designing infographics, and executing marketing campaigns around awesome inforgaphic or data visualization designs, we have gained a few insights into what works well when executing an infographic strategy.
So for anyone who thinks that investing in a valuable, well designed, and well planned infographic is not a smart investment (or not worth the money) we have put together a case study based on a recent infographic we planned, designed, and marketed for a client.
The process of measuring success, or ROI (return on investment) on Twitter or any other social media network depends on the specifics of your initial business goals.
With links still being the primary metric that Google uses to help it rank its search results, it is still important (and will be for many years to come) to build high-value links.
“United We Stand, Divided We Fall” had a different meaning when it was first said, but it applies to website design and site consolidation efforts perfectly. When it comes to site consolidation strategy there is one question that seems to repeatedly come up from clients, “What do we do with the domains that we already have indexed or ranked for a keyword set?”.
As SEO evolves it’s imperative that not only small businesses understand and adopt the changing landscape, but brands do as well. Traditionally brands have relied on their “brand authority” to take over the search results for non-branded keywords, and much to our surprise Google has allowed it to happen.
There is no doubt that infographics are a powerful way to drive substantial traffic as noted in our infographic case study, but Google warns that low value, misleading, off topic, or infographics that have incorrect data could be devalued as well as the links they acquired.
In the last post, Twitter for Small Business Part 1: Setup and Terminology, we discussed assets to set up a small business account and reviewed network specific vocabulary to navigate Twitter in a knowledgeable way. Now it is time to discuss Part 2: Strategy.
As the Internet landscape evolves, good web design has become a key factor to all businesses. Large businesses boast iconic images and initially unknown brands are skyrocketing to worldwide recognition.
If you are a small business owner, you have probably been watching social media explode. At first it was considered a trend, then a new way to communicate with friends and family, and now it is the most effective way to advertise and communicate with the people you value most: your customers.
The Agile Method is a particular approach to project management that is utilized in software development. This method assists teams in responding to the unpredictability of constructing software. It uses incremental, iterative work sequences that are commonly known as sprints.
Social media etiquette plays a vital role in how an individual or business is viewed in the social media arena. Therefore, it is wise to be aware of how you conduct yourself online.
With the ton of content we have created for clients or for our own sites ranging from traditional articles to videos and infographics we have gained some positive insights in terms of content creation and content marketing.
Making the decision to promote yourself or your business through Facebook fan pages is exciting. Facebook boasts a network of over 845 million people worldwide, and there are many reasons to become a part of the community on a professional level.
I recently had the pleasure of meeting with a group of small business owners, writers, and graphic designers from Chicago to teach them SEO 101.
I think at some point every SEO hears this from a client, “I know someone at Google so I will just ask them what’s wrong with my site” or “we spend so much in paid search (Adwords) that we have an “in” at Google who can give us SEO advice”.
There is movement happening in the design world, one which begs designers to put aside their own aesthetics and create with the user in mind. This movement pushed UX, or user experience, to the forefront of design, especially web design.
Below you will find a basic QA SEO checklist for new page creation. It acts as a reference and guide for development, programming and QA teams to ensure that each new page contains all the basic SEO elements.
What is design? Webster’s dictionary has several meanings from a scheming plot to a mental project. But if you think about it, design is everywhere. It pieces together a bridge over water, erects cathedrals from rock and gives a toothbrush its resting place.
So a couple weeks ago I read Aaron Walls article that depicted Matt Cutts and a few online marketers as LEGO people (which I thought was very cool) and thought to myself, “why stop there?”.
There are so many sites that could be utilizing guest posting and just aren’t, and many (not all) of the sites that are actually being proactive with guest posts are coming across as mini content farms because they are not thinking about how each post they accept or publish on another site affects their brand, trust, and authority.
As online marketing evolves and earned media (Social and SEO) becomes a driving force for businesses, it is important that our SEO and content methodology changes as well. As we wrote about in our “Evolution of Google from Robot to Persona” article, not only is the user expectation evolving from simply a quality design or unique content mindset, but so is that of the bots.
Over the last 3 years that we have been designing infographics for a ton of different clients across different industries, we have learned alot about succeeding with infographics; whether success means driving traffic, links, or building brand and social channels.
With the evolution of SEO and the Googlebot Persona, SEO has become more inclusive of other disciplines and relies on team members across a company or agency to work together to drive quality traffic that deposits the user-type onto the page that best satisfies their intent.
There are many benefits for small businesses that online advertising and marketing have over traditional media such as newspapers, TV, radio and direct mail.
Personas are used by some of the leading brands around the world to help guide their web design choices and marketing touchpoint strategies. Creating personas will help you understand your website’s visitor, how they’ll utilize your website, and the types of information they need most to support their buying decisions.
Every one of us writes. And for everything we write – from articles to emails to tweets – we have an audience of readers.
Over the years, as we all know, SEO has evolved. With that evolution of SEO, I think it’s also time to think of Googlebot in a new light. The fundamental concern with Googlebot being a robot is it assumes at a core level that if you put the same thing in, you will always get the same thing out; much like a machine.
Paginated pages that are often found on large ecommerce websites or large content websites are difficult for SEOs to optimize and can provide little value based on user intent.
As we know content has regained the throne (although some would argue is was never de-throned) as the primary driving force for a website in regards to rankings. It is no longer acceptable to create low value posts that offer nothing more than generalizations about topics.
Running a few small businesses and a couple start-ups myself is exciting and quite the roller coaster for many reasons. I have been doing SEO for close to 9 years and have seen the evolution over time, and the complexity increase with the evolution.
As an SEO I’m sure I look at the world in a slightly different way than most people. I see most things in terms of optimization; whether that is optimizing time, value, or Google rankings. I also am a very visual person, which in some regards is counter productive to analyzing traditional data.
In my opinion one of the biggest mistakes SEO’s make is chasing the Google Algorithm. They focus mostly in part on trying to figure out the next big thing that Google will value, and lose sight of not only the user, but the competitive landscape as well; both of which is what SEO’s should focus their attention towards.
I recently received a link trade (reciprocal link) request email from another site causing me to ask myself, how can I make the tons of link trade requests that I get, work in my favor.
Content marketing means different things to different online marketers. In my opinion how people define content marketing comes down to the level of effort that they feel they need to put into, or what to put into, producing content to get the ROI they are striving to achieve.
On-page optimizing is still a huge part of helping a site rank for primary head terms as well as mid and long tail keyword. A recent study by Conductor showed that optimizing on-page elements for the keywords marketers want to rank for is critical.
Almost every ecommerce site faces the issue of boring product pages that don’t offer much more than product features (and maybe a few reviews if they’re lucky).
It was there all along and we unknowingly walked past. Apple’s reinvention of music and the phone created distraction. “Shock of the new” toys romanced us. In fairness, they are cool, empowering things, but the real revolution was happening quietly 850 miles north from Apple’s headquarters at 1 Infinite Loop in Cupertino.
Having a piece of content go viral is a dream of almost every content writer, video producer, or average business person who has thought up an idea like “Will it Blend”. Getting a piece of content has many benefits such as gaining powerful links, driving traffic, and increasing brand recognition.
People planning to start their own businesses are taking a huge step. There are many risks and rewards, and comprehensive planning and preparation are the keys to success in the endeavor.
This post is more of an observation than a data driven SEO article as we usually post on Linchpin SEO, but I think it holds some weight when it comes to SEO in general for big companies.
One of the best ways to avoid writer’s block is by creating an editorial calendar. You skip all those sessions of staring at a blank computer screen and get down to business generating content. You don’t have to wonder about what you’re going to write next, with an editorial calendar, the decisions are already made.
What is the ideal keyword density: 0.7%, 7%, or 77%? Or is it some other number at has been defined by Google and other search engines?
With the Panda update going live back in February (2011) attacking shallow, thin, and low quality content, it is now much more important to write articles and content that is in-depth and valuable for a user.
I was recently asked by a client if they should create a microsite for a product set they were adding. This question really made me think about the value of microsites for SEO and branding purposes and if microsites for seo were good or bad.
A lot of people have questions about cloaking; what exactly is it, how does Google define it, and why is it high risk behavior. There is a lot of HTML documentation and Google has done a lot of blog posts, but Matt wanted to do this definitive cloaking video, and answer some of those questions.
We have compiled a list of the 10 best online resources for entrepreneurs.
If you were to ask anyone today what they thought a startup company was, you would find that most often the phrase is associated with high tech and high growth oriented companies. To me, “startup” has become a very common thing type of business even considering todays economy.
Identifying infographic ideas are sometimes the hardest part of creating a cool, interesting, and engaging infographic that is relevant to your local business. As we mentioned previously there are many benefits of infographics that include increasing brand awareness, building links to your website, and building social communities around your online property.
Many websites and businesses operate on a distribution business model in which their sales come from other websites listing their products. These businesses sell their white label products into other businesses, and then the business utilize their own websites to sell the products through to the consumer.
In December of 2008 SEOmoz debuted their SEO methodology and search engine optimization basics, with an SEO Pyramid in one of their popular Whiteboard Friday Videos. Since that debuted, there have been many advancements within the search engine’s algorithm and evolutions in the basic methodology that drives SEO.
Below you will find the SEO thoughts from our analysis of the McGrath Audi dealer site and tips for other local auto and car dealers for increasing web leads, traffic, and sales of new and used cars from the free traffic that the search engines can provide by doing SEO for their dealerships website.
As an avid SEO practitioner, search optimization is more to me than just a nine to five job; it’s also a hobby. In an effort to combine SEO with my other hobbies, dance and theater, I decided to take a look at a local Chicago theater’s website to see if their optimization skills were as on cue as their acting.
Whether you are one of the most popular bands or musicians in the US, playing sold out arenas, or a local band or musician trying to make a name for themselves, the challenges that bands have with promotion using SEO, social media (Twitter, Facebook, Pinterest, Instagram, Tumblr, etc), and content strategy is consistent. Below you will find what we have come up against when doing promotion for bands and musicians.
As a small business agency we are always looking out for the local market or those with less than enough resources to reach their potential traffic or sales level from the search engines.
Since 2006, when the first ‘viral’ infographic was launched, Internet users and SEOs alike have become avid fans of these creative designs. Infographics are a great way to visualize large amounts of information and are a cost effective method for gaining a wide variety of inbound links and traffic to your site.
Whether you are one of the top spas in the US trying to increase bookings for your massage, waxing, pedicure, or manicure services at each local franchise location; or a smaller spa, massage parlor, or waxing center in a local market trying to gain clients, the challenges that spas have with SEO, social media (Twitter, Facebook, Pinterest, Instagram, Tumblr, etc), and content strategy is consistent.
Cortiva Institute is a community of massage therapy schools that deliver high quality of health and wellness education with a focus on humanity. They take a holistic and integrated approach to ensure that their graduates are prepared to work in clinics, hospitals, health clubs, spas, resorts, sports therapy clinics, or start their own private practices.
Recruitment refers to the process of attracting, screening, and selecting qualified people for a job. For some components of the recruitment process, mid- and large-size organizations often retain professional recruiters or outsource some of the process to recruitment agencies.
Distributors. Resellers. Affiliates. All are names for business entities who purchase goods and products directly from a supplier to resell, or redistribute to consumers.
We get asked this at least once a week by clients or prospects “where do the links under the first Google result come from?”, or “how do I get Sitelinks to show up for my site?”. So we decided to give our readers a resource guide for Sitelinks to answer some of the questions they may have about the Google feature.
Ever wonder what they real value of a link is – beyond the direct SEO benefit of passing authority and relevance to a web page?
So when working with clients there are many things we look at to determine how well they are doing online. One metric we analyze is a clients online competition. We look at this from two angles; competitive link metrics and competitive ranking metrics.
Ever wonder why you should submit your sitemap to Google and the other search engines, or if there is really any value in doing it? We explore those questions and more in our examination of HTML and XML sitemaps.
We have all seen those little counters on the bottom of older websites and blogs that count the number of “hits” (which is a word that nobody should use anymore) a website gets. Back in the 90′s during the time of GeoCities and other free site platforms these free hit counters were a big deal and became the “cool” thing to do.
Back in the day when SEO was easier, and Google was not as sophisticated when it came to detecting low quality links from directories, SEO’s and webmasters would submit sites to many different directories.
Xenu’s Link Sleuth checks Web sites for broken links along with returning some valuable SEO data such as header code, title tag, page size. Xenu checks html links, image links, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets for broken links and returns the above mentioned data for each.
Link building for small businesses can be challenging but is a must have for local businesses doing SEO. If you plan to rank in your local area or a specific keyword, one of the keys is to gain links from the same community, city, or town you wan tot rank in.
Was your site impacted by the Panda Update? Do you know how to fix it, or at least how to do a basic content audit to come up with a strategic path to help your content rank better again. Below are a set of questions to ask during your content audit that could help you fix your content if you were affected by the wide spread Panda update.
So your creating a new site, or thinking about rewriting your URLs to help your users and the search engines understand your website and its pages more accurately. URLs are important when it comes to indexation, marketing, click through, and when other sites link to your website.
Many businesses think SEO is all about the small things; the title tags, the description tag, the rankings, or the XML sitemap. These are all parts of SEO, but by only focusing on these minor things, businesses are missing the big picture about what SEO is really all about.