brand

How to Create a Personal Brand: 19 Tips To Build Your Personal Brand

Building your personal brand is key to having a long productive business life, and affecting others in a positive way. At its core, building your personal brand is nothing more than marketing the best parts of your core personality and beliefs in an honest and open way. When done correctly not only do you excel at building relationships with people who believe what you believe, but you also have a positive impact on others lives that lives on well past your business relationship with them.

Meet-Stephen-OBlenis

Meet Stephen O’Blenis: Mashup and Pop-Culture Artist

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Stephen O’Blenis, mashup and pop-culture artist.

youtube

YouTube SEO: Basics of Optimizing Videos for YouTube

Many small businesses don’t have the resources to host and serve their videos directly from their website, so the alternative is to create a YouTube page that is optimized for search engines, and place your videos there. Once on YouTube, business owners can then embed the video on their website.

seo-videos

Video SEO For Self Hosted Videos

In the past video SEO has presented an interesting challenge for SEOs as it’s widely accepted that Google cannot completely see or understand the content contained within videos. However, the popularity of video with consumers, and the correlation with an increased conversion rate, indicates that it should not be omitted from a marketing campaign.

wikipedia

3 Tips For Getting Your Edits Approved On Wikipedia

Wikipedia, the popular community-edited website, is not considered a reliable source of information when writing papers or fact-checking information. Most believe that because anyone can create and edit the information on the site, the information can easily be biased and/or inaccurate.

seo-say

Black Hat SEO Tactics: 8 Strategies You Never Want To Hear Your SEO Company Say

So you are evaluating an SEO company for a new project and as you are talking to them about their strategies, you hear some things that make you wonder how ethical they are, if they are doing black hat SEO tactics, and how well they actually know what it takes to do User-Focused SEO – the only long term, low risk SEO strategy.

logo

57 Brand Logos and The Free Font Used To Make Them

Have you ever wondered what font and typography the big brands, social networks, and pop culture icons use when designing their logos? Below you will find 57 of the best brand logos, the font used for each of them, and a link to download the free font.

seo-job

The Only Two Jobs of An SEO Professional: Guiding Principles of SEO

There are so many tactics around SEO, and what defines the job of an SEO. If we take a step back and forget all the in-the-weeds tactics that get SEOs in trouble, all the myths and uneducated theories that give us a bad reputation, and methods that cause us to focus on chasing algorithm updates, and instead focus on what is really important, the guiding principles of SEO become clear.

rank

Why Don’t I Rank In Google: How Does Google Rank Websites

We have all been confused with the Google search results, causing ourselves to ask, “why don’t I rank in Google?”, and inevitably the question, “how does Google rank websites?”, will be explored. We as SEO’s may not know all the reasons a website ranks within Google, but through testing we have found some strong correlations for why sites don’t rank. This correlation gives us high level insight into how Google Search works and how Google ranks websites.

Meet-Shane-McGowan

Meet Shane McGowan: Illustrator from Melbourne, Australia

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Shane McGowan, an illustrator from Melbourne, Australia.

Peter-McNierney

Meet Peter McNierney: Fashion Design Artist

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Peter McNierney, a fashion design artist.

Meet-Oliver-Ibanez

Meet Oliver Ibañez: Graphic Designer From Spain

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Oliver Ibañez, a graphic designer from Spain.

Meet-Laura-Racero

Meet Laura Racero: Digital Illustrator from Spain

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Laura Racero, a digital illustrator.

Meet-Khoa-Ho

Meet Khoa Ho: Designer from California

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Khoa Ho, a designer from California.

Jonas-Heen-Haeg

Meet Jonas Heen Haeg: Hobby Artist from Norway

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Jonas Heen Haeg, a hobby artist from Norway.

James-Camilleri

Meet James Camilleri: Art and Multimedia Designer

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is James Camilleri, an art and multimedia designer.

Corey-Courts

Meet Corey Courts: Canadian Based Illustrator

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Corey Courts, a Canadian based illustrator.

Adam-Grey

Meet Adam Grey: Graphic Designer From Cincinnati, OH

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Adam Grey, a graphic designer from Cincinnati, Oh.

Dominic-Bell

Meet Dominic Bell: Freelance Designer and Illustrator

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Dominic Bell, a freelance designer and illustrator.

Ben-Mcleod

Meet Ben Mcleod: Designer of Alternative Film Posters

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Ben Mcleod, a designer of alternative film posters.

Matt-Peppler

Meet Matt Peppler: Illustrator

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Matt Peppler, a digital illustrator.

Anthony-Genuardi

Meet Anthony Genuardi: Digital Artist

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Anthony Genuardi, a digital artist.

PJ-McQuade

Meet PJ McQuade: Illustrator from NY

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is PJ McQuade, an illustrator from NY.

Zoe-Quartermaine

Meet Zoe Quartermaine: A Logo and Poster Design Artist

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Zoe Quartermaine, a logo and poster designer.

Arian-Noveir

Meet Arian Noveir: French Graphic and Web Designer

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Arian Noveir a French graphic and web designer.

abner

Meet Abner Recinos: Visual Artist from Guatemala

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Abner Recinos a visual artist.

Chris-Murray

Meet Chris Murray: Designer and Illustrator in Philadelphia, PA

In the spirit of giving back, and our desire to support local businesses and artists, we are doing an artist spotlight series. We will be showcasing a new artist each day for the next 31 days. Today’s artist is Chris Murray, a designer and illustrator from NY – not the city through, Upstate NY, along the St. Lawrence River in a small town called Norfolk.

seo-integration

SEO Integration Points to Lower Risk of Traffic Loss During a Redesign

We have been asked many times, “When should SEO be brought into the process of a website design or redesign?”, to which we reply, “When planning begins.”. Yet to this day one of the most frustrating things about being an SEO strategist, is when we are brought in at the end of a website design or redesign – after the strategy has been defined, designs have been approved, and content written – and asked to “SEO the site”.

keyword-research

Keyword Research Guide: The Hunt For Valuable SEO Keywords

One of the values that SEO’s (and people who understand how search works) bring to the table, is that ability to find new high-value keyword targets for websites using advanced keyword research and analysis. These keywords are used to define and shape strategies and reach new market segments.

mobile-web-design

25 Mobile Website Design Tips To Increase Conversions & Mobile SEO

It’s no secret that mobile usage is steadily increasing, and creating a mobile optimized website is no longer a “nice to have”. Consumers increasingly rely on the mobile web to research and make purchases, which makes it more important than ever for companies to have an effective mobile presence.

definition-of-seo

The New Definition of SEO: User-Focused SEO and Its Goals

What is Search Engine Optimization (SEO)? There has been a range of different definitions of SEO, yet through it’s evolution most of them have not changed to keep up with the changing search landscape. So, we thought it was time to redefine SEO with users at the center of the strategies – just like Google does.

client-questionnaire

Cheat Sheet: SEO Client Qualification Questions Template

When working to qualify potential SEO or web design clients it’s important to ask the right questions. This discovery phase helps ensure you can provide the most value to the client, as well as making sure they are able to support and execute your digital strategies – thus getting the most value from you.

deleted-product-seo-strategy

Ecommerce SEO Tips: User-Focused SEO Strategies For Deleted Products

The flow of products in and out of Ecommerce websites can be a challenge when trying to retain SEO value, build brand, and satisfy the users intent. The management of this consistent change can sometimes fall by the wayside – causing a loss in value for SEO and an increased frustration for users.

Is Link Building Dead and Do Backlinks Still Matter For SEO?

With recent news around “link building being dead” due to Google devaluing many types of links that once worked, as well as their [Google's] action on link networks, Matt Cutts helps clarify the question on everyone’s mind, “Do backlinks still matter for SEO?”, and “What would happen if Google stopped using backlinks in their algorithm?”.

The 7 Steps To Creating A Google Reconsideration Request

So your site has been de-listed from the search engines or your rankings have drastically dropped. You’re losing money, you don’t know why Google would do such a horrible thing to your website. The time has come to submit a reconsideration request to Google to explain your situation.

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Infographic: Facebook Ad Performance by Industry

Ever wonder if your Facebook ads are performing better or worse than the industry standard for ROI – searching for some Facebook benchmarking data? What is the average CPM, CTR, CPC, the average cost per like, or average page like rate for your industry or business? Or are you searching for an answer to the ultimate question – are Facebook ads worth it compared to other paid channels?

Machine Learning: 5 Part Series About How Machine Learning Works

There has been alot of talk about Machine learning – most notably for digital marketers and SEOs in regards to recent Google algorithm updates. But have you ever asked yourself “what is machine learning”, or wondered how it actually works? BloomReach engineer Srinath Sridhar walks through probability, Bayesian models and machine learning in this 5 part video series.

tablet

Infographic: Tablet Usage Stats and Figures Cheat Sheet

It’s no secret that mobile and specifically tablets are emerging as the primary device that people are utilizing to find information, play games, and engage with their friends on social networks. Even though this is a primary device type, marketers are still stumped as to how to properly monetize these devices. The infographic cheat sheet below outlines a few usage stats and figures about tablets that Google found in a study they did of over 1400 tablet users.

Meet-Charles

Meet Charles @CharlesBivona: A Poet Saved By Social Media

There are few people I’ve come across in the online social community that are as memorable as Charles Bivona. His humor and persona are not for everyone, but that’s what makes him so unique. He RT’s opinions he agrees and disagrees with equally, writes 140 character poems to his followers and sympathizes with anyone in pain.

Success: How Bad Do You Want It, A Motivational Video by Eric Thomas

Came across this video about motivation that really spoke to me and my mentality – good or bad. There have been days I arrive at Starbucks or a similar coffee shop to get my morning tea at 6am (which is my usual daily routine) and before I knew it, it was 6pm and I had not eaten or looked up from my computer.

Top 250 Lee Clow’s Beard (@leeclowsbeard) Tweets

Lee Clow is currently the Chairman and Global Director of TBWA\Worldwide, and was formerly its Chief Creative Officer. Advertising Age referred to him as “advertising’s art director guru”. A young writer named Jason Fox began channeling Lee in the form of Tweets with emanated from the ad legends beard – thus @leeclowsbeard was born.

Twitter For Automotive: @FavourAuto Favour Auto

It is not easy to find small business accounts on Twitter thru the native Search function. Those at the top have thousands of followers or someone famous in the thumbnail photo. Favour Auto has incredible potential to blow the competition away if they utilize what is working and dispose of what is not.

Meet Jeff @BarrettAll: CEO, Professional Funny Guy & PR Wiz

There are few people capable of being truly hilarious, yet extremely productive. But if anyone is ripe for the position it is Jeff Barrett. Being a CEO and creating innovative ways to reach mass audiences while writing for Mashable and The Washington Times are just a parcel of what Jeff gives to the world.

Meet Aaron @AskAaronLee: Social Media Rockstar

With great pleasure I introduce a fellow foodie and amazing social media marketer, Aaron Lee. When social media first became relevant in my world, I remember seeing Aaron’s profile plastered all over the Internet – people love him.

6 Fabulous Mobile-Ready Fonts

Who’s your daddy? Mobile is your daddy! And your business mobile website needs to look gooooood. Why? Because mobile Internet is the newest, coolest hangout where consumers are spending more and more of their time. By the year 2015, more than 50 percent of web sales will be generated from social and mobile web sites.

10 Free Fonts for Typography Lovers

There are few additives relating to design I love as much as typography. But I have to admit, I am still a newbie when it comes to explaining it the way the experts do. It’s not easy to articulate why a font appeals to you, or why it belongs in a certain place.

[Video] Google’s Official View on Guest Blogging For Links

With the focused attention by SEOs on guest blogging as a great tactic for gaining links, building brand, and marketing your business, there has been a ton of questions about how Google will react. The video below comes directly from Matt Cutts, Google’s Lead Spam Engineer, about how Google views guest blogging as a link building tactic.

Shauna-Stuart

Meet Shauna @ShaunaReporter: Freelance Multimedia Journalist

This week’s interview is a bit different from our previous interviewees. Shauna Stuart is a multimedia journalist who is making a name for herself online through social media and her incredible storytelling instincts. She is vivacious, intelligent and makes sure to add nothing but value to the lives of her followers.

Engagement Peaks: The One Twitter Insight You’re Probably Missing

We’re all searching for strategies to grow our twitter following and get influential individuals into our community (in fact, we previously outlined some here). But you may be overlooking one stat that can drastically affect how many of your hard-earned community members see your tweets – and thus, how many shares and followers you gain.

kevin-kelly

Meet Kevin @KP_Kelly: The Social Media Marketer

I am very excited to introduce a man whose energy and passion for the social media community is only matched by his obsession for running and coffee. Kevin is outspoken, humorous and extremely engaging. He works hard for his clients, is not afraid to say hello and has been on the social media scene since its inception.

Social-Media-Tool-Advice

Social Media Tool Advice From Social Media Directors & CEOs

When it comes to social media management tools, the truth is, there is no best. Tools gain and lose popularity on a daily basis and although some have lasting power – they are a select few. The most relevant variables to consider when choosing a tool are the type of person using it and the purpose of its use.

The Human Element: Motivation & Passion Behind My Madness

I was meeting with a potential client recently and we got talking about careers and why people choose the path they do in life (yes very philosophical). John said,” I want to give you this business, but you have to answer one thing for me before I make my decision”.

The Real SEO Value of URLs: Keywords, Clickthrough, & Social

I get asked weekly about URLs and the value they have from an SEO standpoint, or if a business should pick an exact match domain over one you will need to establish as a brand. We have all been told that keywords in the URL hold some weight in Google’s Algorithm.

Website Consolidation Strategy To Avoid Losing Traffic and Rankings

“United We Stand, Divided We Fall” had a different meaning when it was first said, but it applies to website design and site consolidation efforts perfectly. When it comes to site consolidation strategy there is one question that seems to repeatedly come up from clients, “What do we do with the domains that we already have indexed or ranked for a keyword set?”.

Big Brand SEO: Brands Need To Become Publishers To Succeed

As SEO evolves it’s imperative that not only small businesses understand and adopt the changing landscape, but brands do as well. Traditionally brands have relied on their “brand authority” to take over the search results for non-branded keywords, and much to our surprise Google has allowed it to happen.

Twitter for Small Business Part 1: Setup and Terminology

If you are a small business owner, you have probably been watching social media explode. At first it was considered a trend, then a new way to communicate with friends and family, and now it is the most effective way to advertise and communicate with the people you value most: your customers.

9 Tips To Build A Successful Facebook Fan Page

Making the decision to promote yourself or your business through Facebook fan pages is exciting. Facebook boasts a network of over 845 million people worldwide, and there are many reasons to become a part of the community on a professional level.

New Page Creation Checklist Guide For SEO

Below you will find a basic QA SEO checklist for new page creation. It acts as a reference and guide for development, programming and QA teams to ensure that each new page contains all the basic SEO elements.

Guest Blogging Tips To Build Value With Content

There are so many sites that could be utilizing guest posting and just aren’t, and many (not all) of the sites that are actually being proactive with guest posts are coming across as mini content farms because they are not thinking about how each post they accept or publish on another site affects their brand, trust, and authority.

Content Methodology: Creating Unique & Quality Content Isn’t Enough Anymore

As online marketing evolves and earned media (Social and SEO) becomes a driving force for businesses, it is important that our SEO and content methodology changes as well. As we wrote about in our “Evolution of Google from Robot to Persona” article, not only is the user expectation evolving from simply a quality design or unique content mindset, but so is that of the bots.

Googlebot Persona: The Evolution of Googlebot from Robot to Person

Over the years, as we all know, SEO has evolved. With that evolution of SEO, I think it’s also time to think of Googlebot in a new light. The fundamental concern with Googlebot being a robot is it assumes at a core level that if you put the same thing in, you will always get the same thing out; much like a machine.

DIY SEO: Small Business SEO Tips

Running a few small businesses and a couple start-ups myself is exciting and quite the roller coaster for many reasons. I have been doing SEO for close to 9 years and have seen the evolution over time, and the complexity increase with the evolution.

SEO And The Amazon Paradox

It was there all along and we unknowingly walked past. Apple’s reinvention of music and the phone created distraction. “Shock of the new” toys romanced us. In fairness, they are cool, empowering things, but the real revolution was happening quietly 850 miles north from Apple’s headquarters at 1 Infinite Loop in Cupertino.

Guide To Writing a Business Plan

People planning to start their own businesses are taking a huge step. There are many risks and rewards, and comprehensive planning and preparation are the keys to success in the endeavor.

Content Calendar: Tips for Creating an Editorial Calendar

One of the best ways to avoid writer’s block is by creating an editorial calendar. You skip all those sessions of staring at a blank computer screen and get down to business generating content. You don’t have to wonder about what you’re going to write next, with an editorial calendar, the decisions are already made.

Best Resources for Todays Startup Business

If you were to ask anyone today what they thought a startup company was, you would find that most often the phrase is associated with high tech and high growth oriented companies. To me, “startup” has become a very common thing type of business even considering todays economy.

Easy Infographic Ideas: 5 Places To Find Data to Make Cool Infographics

Identifying infographic ideas are sometimes the hardest part of creating a cool, interesting, and engaging infographic that is relevant to your local business. As we mentioned previously there are many benefits of infographics that include increasing brand awareness, building links to your website, and building social communities around your online property.

SEO For Bands and Musicians: Using Google To Promote and Book More Shows

Whether you are one of the most popular bands or musicians in the US, playing sold out arenas, or a local band or musician trying to make a name for themselves, the challenges that bands have with promotion using SEO, social media (Twitter, Facebook, Pinterest, Instagram, Tumblr, etc), and content strategy is consistent. Below you will find what we have come up against when doing promotion for bands and musicians.

SEO For Spas and Waxing: Case Study Exhale Spa to Increase Bookings

Whether you are one of the top spas in the US trying to increase bookings for your massage, waxing, pedicure, or manicure services at each local franchise location; or a smaller spa, massage parlor, or waxing center in a local market trying to gain clients, the challenges that spas have with SEO, social media (Twitter, Facebook, Pinterest, Instagram, Tumblr, etc), and content strategy is consistent.

SEO For Massage Schools: Case Study Cortiva Institute in Chicago

Cortiva Institute is a community of massage therapy schools that deliver high quality of health and wellness education with a focus on humanity. They take a holistic and integrated approach to ensure that their graduates are prepared to work in clinics, hospitals, health clubs, spas, resorts, sports therapy clinics, or start their own private practices.

SEO Tips For Optimizing Job Listings to Lower Recruitment Costs

Recruitment refers to the process of attracting, screening, and selecting qualified people for a job. For some components of the recruitment process, mid- and large-size organizations often retain professional recruiters or outsource some of the process to recruitment agencies.

Google Sitelinks: Where Do They Come From & Can You Change Them

We get asked this at least once a week by clients or prospects “where do the links under the first Google result come from?”, or “how do I get Sitelinks to show up for my site?”. So we decided to give our readers a resource guide for Sitelinks to answer some of the questions they may have about the Google feature.

Why Submit Your Sitemap To Google

Ever wonder why you should submit your sitemap to Google and the other search engines, or if there is really any value in doing it? We explore those questions and more in our examination of HTML and XML sitemaps.

Hit Counters: Why You Should Never Use Website Hit Counters

We have all seen those little counters on the bottom of older websites and blogs that count the number of “hits” (which is a word that nobody should use anymore) a website gets. Back in the 90′s during the time of GeoCities and other free site platforms these free hit counters were a big deal and became the “cool” thing to do.

Fixing Your Content Affected By The Panda Update

Was your site impacted by the Panda Update? Do you know how to fix it, or at least how to do a basic content audit to come up with a strategic path to help your content rank better again. Below are a set of questions to ask during your content audit that could help you fix your content if you were affected by the wide spread Panda update.