[INFOGRAPHIC] About Steel: Facts, Recycling, and a Ton of Information
Source: Steel Infographic Designer: Infographic by Buildings Guide About: There is steel in so many things that we use ever day. But have you ever wondered how steel is made, how it's recycled, about the steel production throughout the world, or what the tallest buildings in the US are ...
[INFOGRAPHIC] Ideas For Marketing Your Products Using Pinterest.com
What is Pinterest? Pinterest lets you organize and share all the beautiful and inspirational things you find on the web. People use pinboards to get ideas about planning their wedding, decorating their home, or finding some mouth watering recipes. For businesses it's an effective way to create awareness, drive conversation, and more ...
Google’s Content Reading Level: SEO Analysis of Top Colleges and Content Farms
As an SEO I'm sure I look at the world in a slightly different way than most people. I see most things in terms of optimization; whether that is optimizing time, value, or Google rankings. I also am a very visual person, which in some regards is counter productive to ...
Competitive Analysis: I don’t have to outrun the lion, I just have to outrun you.
In my opinion one of the biggest mistakes SEO's make is chasing the Google Algorithm. They focus mostly in part on trying to figure out the next big thing that Google will value, and lose sight of not only the user, but the competitive landscape as well; both of which ...
Link Trades: Tips for Making Reciprocal Links Work For Your SEO
I recently received a link trade (reciprocal link) request email from another site causing me to ask myself, how can I make the tons of link trade requests that I get, work in my favor. Most of these sites are low quality or riddled with spam, but some of ...
What Is Content Marketing and Content Strategy?
What Is Content Marketing? Content marketing means different things to different online marketers. In my opinion how people define content marketing comes down to the level of effort that they feel they need to put into, or what to put into, producing content to get the ROI they are striving ...
[INFOGRAPHIC] Content Marketing Stats, Benefits, and Facts
Source: New Content Marketing Tactics Designer: Infographic by Mashable About: According to a study conducted by the Content Marketing Institute, a marketing education and research company, content marketing was a top priority in 2011, and it is going to remain so in 2012. This infographic gives some great ...
[Video] How To Make Boring Product Pages Rank Better
Almost every ecommerce site faces the issue of boring product pages that don't offer much more than product features (and maybe a few reviews if they're lucky). This type of product page has many issues such as thin content, low value, low link ability, and are usually duplicated when they ...
SEO And The Amazon Paradox
It was there all along and we unknowingly walked past. Apple’s reinvention of music and the phone created distraction. “Shock of the new” toys romanced us. In fairness, they are cool, empowering things, but the real revolution was happening quietly 850 miles north from Apple’s headquarters at 1 Infinite Loop ...
[INFOGRAPHIC] Google Killed The Long Tail For Search
Source: Google Killed The Longtail Designer: Infographic by SEObook.com About: This infographic gives some great information about how Google has killed the longtail in search by implementing new products such as Google instant, Google places upgrades and their new layout for their Google site links. They have also killed ...
Video Tips: How to Increase the Odds of Your Content Going Viral
Having a piece of content go viral is a dream of almost every content writer, video producer, or average business person who has thought up an idea like "Will it Blend". Getting a piece of content has many benefits such as gaining powerful links, driving traffic, and increasing brand recognition. ...
[INFOGRAPHIC] Recycling Guide and Green Facts
Source: Recycling Facts and Information Designer: Infographic by BuildingsGuide.com About: This infographic gives some great information about recycling. It includes facts about the different materials that can be recycled, what Americans throw away, as well as the top 10 greenest states in the US, of which Vermont tops the list.
[INFOGRAPHIC] Tornado Guide and Safety
Source: Tornado Guide: Facts, Safety, Information Designer: Infographic by BuildingsGuide.com, a metal building kit and steel building resource. About: This infographic gives some great information about tornadoes. It includes fun facts about the tornadoes such as how they form, types of tornadoes and the most deadliest tornadoes in ...
Guide To Writing a Business Plan
People planning to start their own businesses are taking a huge step. There are many risks and rewards, and comprehensive planning and preparation are the keys to success in the endeavor. If the business requires funding from lenders or investors, entrepreneurs must convince complete strangers that their ideas are workable, ...
A Charles Darwin Quote Explains Why Most Big Companies Fail At SEO
This post is more of an observation than a data driven SEO article as we usually post on Linchpin SEO, but I think it holds some weight when it comes to SEO in general for big companies. The post ...
What Web Content Writers Can Learn From the Most Influential Writers of All Time
As web content writers there is alot we can learn from how some of the most influential writers captured their audience. Some writers bring depth and emotion, others make us look at the world a bit differently, and some simply provide levity. However, there is a list of writers who ...
[INFOGRAPHIC] How Much Does SEO Cost
Source: SEO Cost of Services Designer: Infographic by AYTM About: This infographic gives some great information about pricing structures across many different size agencies. Near the end of December 2011, SEOmoz ran a survey on their blog asking consultants and agencies of all sizes and geographies to contribute their ...
Editorial Calendar: Tips for Creating an Editorial Calendar
One of the best ways to avoid writer’s block is by creating an editorial calendar. You skip all those sessions of staring at a blank computer screen and get down to business generating content. You don’t have to wonder about what you’re going to write next, with an editorial calendar, ...
Top 12most.com (12 Most) Posts, Articles, Lists of 2011
Make sure you vote for our article Vote for "12 Most Overrated SEO Tactics (That Don't Work!)." as the 2011 article of the year.
[Video] What is the Ideal Keyword Density, Directly From Matt Cutts at Google
What is the ideal keyword density: 0.7%, 7%, or 77%? Or is it some other number? What is the correct keyword density for seo, is keyword density real, or does keyword density even exist in the Google algorithm for seo? Below Matt Cutts, lead spam engineer at Google answers these ...
12 Most Overrated SEO Tactics (That Don’t Work!)
Knowing where to focus your time and energy when it comes to executing SEO tactics that will have value and drive rankings, traffic, and conversions is key to building a long term strategy to grow your online business. Below you will find ...
[Video] On-Page Optimization Tips For Advanced SEO
On-page optimizing is still a huge part of helping a site rank for primary head terms as well as mid and long tail keyword. A recent study by Conductor showed that optimizing on-page elements for the keywords marketers want to rank for is critical. On-page optimization for keywords ...
Content Creation Techniques: Create In-Depth Articles & Build Editorial Calendars
With the Panda update going live back in February (2011) attacking shallow, thin, and low quality content, it is now much more important to write articles and content that is in-depth and valuable for a user. The days are gone when you could take 1 article and split it up ...
SEO For Business: The E in SEO Stands For Effort, Understanding The Effort To Be #1
Running a few small businesses and a couple start-ups myself is exciting and quite the roller coaster for many reasons. I have been doing SEO for close to 9 years and have seen the evolution over time, and the complexity increase with the evolution. One thing that has not changed ...
Top 9 SEO Reasons Against Building Microsites
I was recently asked by a client if they should create a microsite for a product set they were adding. This question really made me think about the value of microsites for SEO and branding purposes. What is ...
[Video] What Is Cloaking, The Definitive Answer By Google’s Matt Cutts
Video Summary A lot of people have questions about cloaking; what exactly is it, how does Google define it, and why is it high risk behavior. There is a lot of HTML documentation and Google has done a lot of blog posts, but Matt wanted to ...
10 Best Resources for Entrepreneurs
1. Small business association The small business association remains the best asset for anyone jumping into the field of entrepreneurship. They offer planners, services, tools and local resources. In addition to their content on their website, the entrepreneur can also access a free e-newsletter as well. They offer free online training ...
Best Resources for Todays Startup Business
If you were to ask anyone today what they thought a startup company was, you would find that most often the phrase is associated with high tech and high growth oriented companies. To me, “startup” has become a very common thing type of business even considering todays economy. In just ...
Leadership Types, Styles, and Systems
What are Different Types of Leadership Styles? Since development of the hierarchy and infrastructure associated with modern corporations, the concept of the supervisor, or boss or direct superior, has been perceived in a number of dubious and satirical ways in both social circles and the media. The frequent image of a ...
How to Interpret Online Polls and Surveys
Polls are made up of a number of questions that endeavor to determine what the general public's consensus is on a product, a person, a group, or even a proposed idea. In fact, a poll can be taken on just about anything. One poll might serve the purpose of finding ...
Cloud Computing History and Benefits
What is Cloud Computing? Cloud computing is the use of delivering hosted services over the internet. Information is provided to the computers involved on demand. With cloud computing you're accessing services and different resources to perform jobs with changing and dynamic ...
12 Most Valuable Pieces of SEO Advice
With the vast amount of SEO knowledge, tips and tactics found on the web, it can be difficult for businesses and individuals trying to learn how to do white hat SEO to cut through all the clutter and find sound ...
Easy Infographic Ideas: 5 Places To Find Data to Make Cool Infographics For Your Business
Identifying infographic ideas are sometimes the hardest part of creating a cool, interesting, and engaging infographic that is relevant to your local business. As we mentioned previously there are many benefits of infographics that include increasing brand awareness, building links to your website, and building social communities ...
Week Of November 20th 2011: Thanksgiving Edition of Top Search News
Count your age by friends, not years. Count your life by smiles, not tears. ― John Lennon Yahoo Sunsets Site Explorer In this SEOmoz post Michael King, SEO Manager for Publicis Modem in Philidephia and NYC, talks about the sad news of Yahoo turning off Site Expolorer. It was ...
Tips For Syndicating Content So You Don’t Hurt Your Rankings
Many websites and businesses operate on a distribution business model in which their sales come from other websites listing their products. These businesses sell their white label products into other businesses, and then the business utilize their own websites to sell the products through to the consumer. This ...
[INFOGRAPHIC] SEO Pyramid: The TLCs of SEO Methodology
In December of 2008 SEOmoz debuted their SEO Pyramid in one of their popular Whiteboard Friday Videos. Since that debut, there has been many advancements within the search engine's algorithm and evolutions within SEO. Below is a revised SEO Pyramid infographic which includes seo methodology and what
Week Of November 13th 2011: Supersized Second Installment of Top Search News
Using Social Media to Build Site Authority For a while now SEO's have been looking to social networking sites as an outlet for amplifying the effects of an SEO campaign. Social Media sites have shown to help link building efforts, increase indexation rates and logged-in rankings, but could they also help ...
Week of November 13th 2011: Top News Stories in Search Marketing
Duplicate Content in a Panda World Dr Pete brings us a lengthy post about how duplicate content impacts websites in the new world where Panda values rule SEO content Creation. If you have ever had questions about duplicate content, this all inclusive article will probably answer just about any question ...
Week of November 6th 2011: Top News Stories in Search Marketing
Scalable Link Building Using Social Media Video This week SEOmoz enlisted the help of Mike King to lead another amazing Whiteboard Friday. As marketers and SEOs we all have asked ourselves at one time or another how we can use Social Media to build links without coming across as spammy, or ...
New Page Creation Checklist Guide For SEO
Below you will find a basic SEO checklist for new page creation. It acts as a is a reference and guide to ensure that each new page contains all the basic SEO elements. Download The Page Creation PDF Here Create a unique URL
#pubcon Best Quotes and Things Overheard at Pubcon 2011 Las Vegas
Search engines despise 3rd-party aggregators unless it's themselves -@gregboser I still can't believe someone at #pubcon asked me the best way to do doorway pages. Amit's take: "Don't do that." :) - @mattcutts You don't want to go where search engines are, you want to go where search engines will be - ...
#googleplus LinchpinSEO on Google Plus Pages, Circle Our Company Page
Google recently opened up the ability for brands and businesses to create pages. Google Plus for businesses and brands is now a reality. Google Plus Pages is basically the Google version of Facebook Fan Pages, and gives businesses a chance to claim their profile on the social network and interact ...
Week of October 30th 2011: Top News Stories in Search Marketing
Why Does Great Content Fail? Dr Pete of User Effect in Chicago, IL examines some of they primary reasons that great content fails. He touches on points like: What Does “Great” Mean? Great Content Has Credibility Great Content Takes Real Effort Great Content Is Actionable Great Content Begs to Be Shared People want to bank everything ...
Updated: #GoogleUpdate Google’s 2011 Algorithm Update “Freshness” Information
Today Google announced they are rolling out a search algorithm change that helps make the search results "fresher". It seems as though the QDF variables have been turned up to make sure the most recent information about many top of mind topics are being shown. The current Google Algorithm update ...
2011 Report: SEO ROI Beats PPC & Social Media For Generating Leads
Webmarketing123 did a recent study to gain insight into how B2C and B2B companies were using digital marketing to grow their businesses, and how effective each of the digital channels were at generating leads and sales. The numbers come from the 2011 State of Digital Marketing Report, which was compiled ...
Top 10 SEO Quotes #SEOQuotes
Below you will find the top 10 fun, disturbing, and general quotes about SEO. Design in the absence of content is not design. It's decoration. - Follow @zeldman Why is there never time to do it right but always time to do it twice? - Follow @ktbogda It is not the ...
Top Online Marketing Articles By Visits For October, 2011
In case you missed some of these articles, Linchpin SEO has put together the top 10 online marketing articles, tips and research for October by traffic and page views. These research articles were published both in October and dates prior, but got the most visits and views from our SEO ...
Week of October 23rd 2011: Top News Stories in Search Marketing
Do Exact Match Domain Names Help With Ranking For Their Keyword? Bill Slawski of SEO by the Sea talks about a patent that he has found from Google that talks about detecting commercial intent for exact match domain names. In response to the question, "as a business should you choose a domain ...
Tablet Usage Data, Stats, & Facts from Forrester’s Survey Q3 2011
A tablet PC is a tablet-sized computer that also has the key features of a full-size personal computer. A tablet PC is essentially a small laptop computer and rubs an operating system such as Android and Chrome OS, iOS, and Windows. As of Q3 2011, about 11% of online US ...
SEO Tips for Law Firms and Laywers
Local SEO and web design in themselves can be challenging, but not as challenging as web design and seo for law firms. In most large cities such as Chicago, New York, Houston, Raleigh, or San Francisco, web design and seo for lawyers can be a very competitive area. Each ...
Find Content Creation Ideas by Using Oprah.com, DoctorOz.com, & Talk Shows
What I am about to explain is a very unconventional, yet advanced way to generate content ideas. It will create high value content ideas. It will help you create quality content that is almost certain to drive traffic. It could get your content spotlighted on major media outlets and blogs. It ...
Link Building Companies & Services: Best White Hat Link Builders & Agencies
Link building is one of the keys to increase rankings, trust, and value for your website in the search engines. It's important that website owners understand the value and limitations of a link, the different types of links, and the link acquisition tactics that can help and hurt their website. A ...
Week Of October 14th 2011: Top News Stories In Search Marketing
7 Technical SEO Wins for Web Developers 7 Technical SEO Wins for Web Developers Many SEO's will agree that good On-site SEO begins with a website's developers. If web developers are not aligned with your SEO goals you will most likely run into technical issues down the road. It is important ...
Top Content Creation Agencies and Firms in the US and UK
With the recent update to Google (Panda Update) content creation has come under fire due to content farms creating a mass amount of low quality content. If you are going to select a content creation agency or firm ...
Week of October 9th 2011: Top News Stories in Search Marketing
Which Type of Link Anchor Text is the Most Effective? James Agate, Founder & Director of Search Skyrocket SEO, ran a basic experiment to determine if exact match, partial match, or if anchor text mattered at all in regards to ranking for a specific keyword. He came to the high level ...
Week of October 2nd 2011: Top News Stories in Search Marketing
Below you will find top news stories in search marketing from around the web for the week of October 2nd 2011. Please add your own in the comments if you have any. Former Google Search Reps Start Search Quality Alliance Former Google Search Reps Start Search Quality Alliance Search quality has always ...
SEO For Car Dealers: Tips to Increase Web Leads & Traffic
Below you will find the SEO thoughts from our analysis of the McGrath Audi dealer site and tips for other local auto and car dealers for increasing web leads, traffic, and sales of new and used cars from the free traffic that the search engines can provide by doing SEO ...
Beginners Guide To CSS (Cascading Style Sheets Tutorial) With Examples
What is CSS Web Design? CSS has existed in one form or another since the beginnings of SGML in the 1970s. The first book about CSS1 was published in 1996 and as CSS evolved it has quickly become the standard ...
SEO for Local Theaters & Events: Increasing Traffic and Ticket Sales For Steppenwolf
As an avid SEO practitioner, search optimization is more to me than just a nine to five job; it’s also a hobby. In an effort to combine SEO with my other hobbies, dance and theater, I decided to take a look at a local Chicago theater’s website to see if ...
SEO For Bands: Tips to Use Google to Increase Fans and Book More Shows
Website that are designed and SEO'ed for bands should contain a few primary features that visitors who click through to a bands website are searching for; tour dates, information about the band members, personal interaction points, and a way to contact the band to build that connection and remove that ...
SEO For NonProfits: SEO Analysis of the Salvation Army, Feed the Children, & ASPCA
As a small business agency we are always looking out for the local market or those with less than enough resources to reach their potential traffic or sales level from the search engines. This week we are going to do a high level SEO analysis of 5 Nonprofits to hopefully ...
Top Online Marketing Articles By Visits For September, 2011
In case you missed some of these articles, Linchpin SEO has put together the top 10 online marketing articles, tips and research for September by traffic and page views. These research articles were published both in September and dates prior, but got the most visits and views from our SEO ...
Week of September 25th 2011: Top News Stories in Search Marketing
Below you will find top news stories in search marketing from around the web for the week of September 25th 2011. Please add your own in the comments if you have any. Employing Microformats & Structured Data For Enhanced Search Engine Visibility Employing Microformats & Structured Data For Enhanced Search Engine ...
How Infographics Help Your Site Gain Links, Increase Traffic, and Build Brand
Since 2006, when the first ‘viral’ infographic was launched, Internet users and SEOs alike have become avid fans of these creative designs. Infographics are a great way to visualize large amounts of information and are a cost effective method for gaining a wide variety of inbound links and traffic to ...
Week of September 18th 2011: Top News Stories in Search Marketing
Below you will find top news stories in search marketing from around the web for the week of September 18th 2011. Please add your own in the comments if you have any. An SEO Checklist for New Sites – Whiteboard Friday An SEO Checklist for New Sites – Whiteboard Friday Are ...
SEO Web Design For Spas: Tips and Technical Case Study, Exhale Spa
Exhale Spa merges the paths of mind and body well being and fulfilling the need for an experience that improves and transforms lives in one environment. Exhale currently operates spa and studios upscale locations in California, Florida, ...
Huge List of Link Building Resources: I Got 99 Problems But a Link Ain’t One
Every week there is at least 1 article on SEOmoz, Ontolo, Search Engine Round Table, Search Engine Land, Distilled, or other blogs, that outline some great tips and techniques for getting quality links with different sets of content. They dive into in-depth analysis about how to ...
SEO For Massage Schools: Tips, Technical Case Study, Cortiva Institute in Chicago
Cortiva Institute is a community of massage therapy schools that deliver high quality of health and wellness education with a focus on humanity. They take a holistic and integrated approach to ensure that their graduates are prepared to ...
Week of September 11th 2011: Top News Stories in Search Marketing
Google Provides new options for Paginated content Google Provides new options for Paginated content Google unveiled a new change to the SERPs at SMX East yesterday, announcing a new rel attribute “rel=next” and “rel=prev”. Currently Google is very good at identifying pages, which are part of a series and also ...
Best Job Hunting Resources and Staffing Agencies To Find The Perfect Job
With so much information on the worldwide web for job seekers, a person can easily become overwhelmed. Knowing what information is truly accurate and reliable is of the utmost importance when a person is seeking a new job. Below is a list of the top staffing resources on the web ...
Week Of September 4th 2011: Top News Stories In Search Marketing
Top Search Marketing News Stories From The Week Of September 4, 2011 Below you will find some of the top SEO, Business, and Marketing news from this past week. It includes Google, Bing, Zagat, Google Panda Update, and even Tactics for Defending the SERPs. If there are other stories that we ...
Tips For Optimizing Video for Organic Search (Google, Yahoo, Bing)
Optimizing Video for Organic Search In the past video has presented an interesting challenge for SEOs as it's widely accepted that Google cannot see or understand this content. However, the popularity of video with consumers, and the correlation with an increased conversion rate, indicates that it should not be omitted ...
Top Online Marketing Articles By Visits For August, 2011
In case you missed some of these articles, Linchpin SEO has put together the top 10 online marketing articles, tips and research for August by traffic and page views. These research articles were published both in August and dates prior, but got the most visits and views from our SEO ...
SEO For Recruitment: SEO Tips For Optimizing Job Listings to Lower Recruitment Costs
Recruitment refers to the process of attracting, screening, and selecting qualified people for a job. For some components of the recruitment process, mid- and large-size organizations often retain professional recruiters or outsource some of the process to recruitment agencies. Some ...
Authority Labs: Best Web-Based Rank Checking Tool For Google, Bing, and Yahoo
Founded in 2007 by Gangplank Authority Labs has fast become one of the top web-based rank checkers used by SEOs. The platform offers a fully automated service that allows you to track your site’s ranking performance in Google, Yahoo ...
SEO Tips For Sites That Operate On A Distribution, Affiliate, or Reseller Model
Distributors. Resellers. Affiliates. All are names for business entities who purchase goods and products directly from a supplier to resell, or redistribute to consumers. Distributors offer the manpower and cash flow needed to promote and sell products directly to consumers, and take the burden of mass distribution off the ...
Guide For Using Google’s Photovine App To Market Your Business and Products
I was testing and reviewing the new Photo App for the iPhone that Google just put out called Photovine. It takes a unique approach to taking and organizing photos which they call "vines". The more I played around with it, the more ideas I came up with for using ...
Free Link Building Tools for Finding And Interacting With Link Prospects
As the web gets wiser to the practices of SEOs the nature of link building has evolved from simple outreach to an art form, which relies upon more strategic, PR-like tactics. Link builders can no longer mass automate link requests, but must work at building relationships with online influencers if ...
Bronto Software Company Information
Corporate Address and Contact Information for Bronto Software Bronto Software, Inc. Washington Building 324 Blackwell Street, Suite 410 Durham, North Carolina 27701 Official Website Telephone & Email In the U.S. and Canada: 1-888-BRONTO1 Worldwide: 1-919-595-2500 Fax: 1-919-595-2499 Public Relations Susan Wall 1-919-595-2500 pr@bronto.com Services & Support 1-919-595-2500 Ext. 2 Sales Contact 1-919-595-2500 Ext. 1 General Information info@bronto.com Connect Socially With Bronto Bronto Facebook Page Bronto YouTube ...
The Rivers Agency: Advertising Agency In Chapel Hill, NC
What is The Rivers Agency Rivers Agency is a full-service design agency located in Chapel Hill, North Carolina. Services offered include public relations, marketing, print and web advertising, print and web graphic design, web programming and content management systems. What is The Rivers Agency Rivers Agency is a full-service design agency located ...
Google Sitelinks FAQ: Where Do They Come From and How Can You Change Them?
We get asked this at least once a week by clients or prospects "where do the links under the first Google result come from?", or "how do I get Sitelinks to show up for my site?". So we decided to give our readers a resource guide for Sitelinks to answer ...
HTML and XML Sitemap Creation Process and Benefits
Sitemaps can be helpful in the indexation and crawling of a website. Below are the two types of sitemaps that we currently use and the process for keeping them up to date. XML Sitemap An XML Sitemap is created based on specific protocols and helps the search engines discover pages that ...
SEO Audit Process: How To Perform An SEO Audit and Basic Questions To Ask
Executing a SEO audit is a very involved process that touches on many of the aspects that can help or hurt your rankings, indexation and crawl rate in the search engines. Below you will find a few of the high level questions we ask when performing a website SEO audit ...
SEO: Canonical Tags, Robots.txt, Meta Robots
Robots.txt Most search engine spiders only visit the places on a website where they have permission to crawl. When spiders access a site, they check a special file in the root directory of the web server called “robots.txt”. This file is a tool for blocking spiders from crawling and indexing duplicate ...
Video Optimization: Process For Optimizing Videos
Optimizing Videos On Video Search Engines Video file should be keyword focused Title of video page should be keyword focused Description of video should be well written and focused on the keywords, much like any other piece of content. When linking out to YouTube videos, only use the link provided by YouTube and not ...
Page Deletion Process: What To Think About When Deleting A Page
If a page needs to be deleted, a reason for deletion should be created to help determine if there needs to be a mapping to a new page or if the page should be archived. Why? A page that is deleted has acquired some metrics from the search engines and ...
Facebook Company Information
Corporate Headquarters of Facebook, Inc. Palo Alto, California, U.S. (main headquarters; serves the Americas) Dublin, Ireland (headquarters for Europe, Africa, Middle East) Seoul, South Korea (headquarters for Asia) Wellington, New Zealand (headquarters for Oceania) Hyderabad, India (Headquarters for South Asia) History of Facebook, Inc. Mark Zuckerberg wrote Facemash, the predecessor to Facebook, on October 28, 2003, ...
External Links and Inbound Marketing Campaigns Value and Benefits
History of The Hyperlink 1965: The term "hyperlink" was coined by Ted Nelson and his assistant Calvin Curtin at the start of Project Xanadu. Nelson had been inspired by "As We May Think", a popular essay by Vannevar Bush. In this essay, Bush described a microfilm-based machine in which one could ...
Base 8 Logarithmic Scale of Google’s Real PageRank and Toolbar PageRank
The Google PageRank algorithm is logarithmic and not linear and most SEO's believe the base is between 8 and 9. The following takes into account a base of 8 in the Google PageRank Algorithm. There are two types of pagerank. Toolbar pagerank with is the little green bar that can be found ...
A Few Basic Rules To Follow When Writing A Marketing Email
There are a few rules you might want to follow to get a good response without getting slapped with a SPAM warning when writing good email marketing copy. The three components that need to be personalized are the subject line, the message, and the closing. Granted the way to write ...
Cheap Professional Website Templates, Are They Good For SEO and Web Design
Generic Professional Website Templates Why Does My Site Look The Same As Theirs? We have all seen those websites that have pre-made professional website templates and offer them to you for crazy lowball prices, or even the ones that are more expensive and claim to be SEO optimized. We think that’s great ...
Not So Common Questions about the SEOmoz Tools and Pro Campaigns
As seasoned practitioners know, SEO is all about the details. I’ve been using the SEOmoz Pro campaigns and tools for awhile and along the way have noticed minor quirks and details that raised some questions beyond those answered in the FAQ section. Thanks to much help from the SEOmoz support team ...
List of Words Ending in CO That Could Be Used As Domain Names
So I was reading a post on the new Google URL shortener and thought it would be interesting to find words ending in "co" to see if there were any words which would be completed by adding a .co domain to. Below is a list of words ending in ...
Guidelines for Creating Quality Content with the SEOmoz Panda Questionnaire
In February of this year Google rolled out one of it’s most aggressive algorithmic updates yet, nicknamed the Panda Update. This update focuses on combatting spam by removing low-quality, thin content from the search results. With this update came a lot of discussion on how to generate quality content and ...
How to Add Custom Metadata to a File
Different file types and programs will have different means of adding metadata about those files. However as more and more information, in all conceivable areas from personal to commercial to academic to legal, gets stored electronically, the need for being able to categorize, analyze, search through all that electronic information ...
How To Write a Job Performance Evaluation
The first step in most job performance evaluations is for the worker to assess themselves; always a challenging and daunting proposition. The first key is to be professional, honest and keep focus entirely on how one's performance has met the needs and interests of the organization for which one works. ...
How To Structure Performance-based Pay
The traditional pay model involves compensating staff members according to their grade level, education, experience and level of responsibility. By contrast, with performance- or competency-based pay, an employer determines a staff member's pay based on that person's success in performing his or her duties. Aside from the most common type ...
Guide to the New SEOmoz Keyword Analysis Tool
With so many SEO tools out there it’s hard to know which ones are the best to use, but SEOmoz’s Keyword Analysis tool (formally the Keyword Difficulty tool) is a powerful tool that should be a part of every SEO’s toolkit. This tool provides in-depth information on everything you could ...
Top 10 Digital Advertising Agencies in the US and UK
A digital agency is an agency whose primary focus is meeting the clients goals and objectives by utilizing the online space and the assets it offers. These distribution channels can include such things as SEO, SEM, Social Media, Web Design, and Media Buys. Below you will ...
Guide To Finding Your Real Online Keyword Competition
So when working with clients there are many things we look at to determine how well they are doing online. One metric we analyze is a clients online competition. We look at this from two angles; competitive link metrics and competitive ranking metrics. The problem we often come ...
You know your a good link if…
Ok so I was watching Jeff Foxworthy (don’t ask, its a long story) and he started doing his drop dead funny bit bit about rednecks (sarcasm) so I thought I would do a ” you know your a good link if” post, so here it goes. You know your a good ...
How Many Pages Should I Add To My Site At One Time?
Q: “Ok let me explain my question. I own a few large sites 50,000 urls plus on each. We get large chunks of content from providers and traditionally we have added it all at one time. Recently we have seen a degrade in the amount of conent we add compared ...
How Do I Do SEO Myself?
I think that there are alot of things that one has to learn before doing seo themselves. Yes there are many great books that you can find that will give you insight into the science behind SEO, which will get you some results, but I think that until you actually ...
Where Does The Description Tag Come From In Google?
There are 3 primary ways Google gets your description tag for the search results. The first being the meta description tag that is in the header of the code. This will show up most of the time if the keyword being searched for is in that tag (which is why we ...
Why Submit Your Sitemap To Google
What is a submitted or off-site Sitemap: A Sitemap is a list of the pages on your website. Submitting a Sitemap helps make sure the search engines know about all the pages on your site, including URLs that may not be discoverable by normal crawling process. There has been alot of ...
10 Tips For A Smooth Site Design Process
1. Determine the goals of the new site will it be an informational site, a lead gen site, or an e-commerce site? The goal of the site will impact what keyword themes you will focus on, how the site architecture is designed, and how in depth the content needs to be. 2. ...
Great Web Design Quote From Seth Godin
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker. - Seth Godin This is so true and the main reason we have chosen to remain a small web design agency. Our primary team consists of myself (SEO), ...
How Piracy Laws Affect Internet Usage
The protection of copyright pertains to the prevention of all aspects of copyright infringement or violation and the corresponding penalties incurred if illegal copying occurs. Piracy laws fall within the same category as copyright laws. With the growth and popularity of the Internet, internet piracy laws have gained greater recognition. ...
How Data Compression Works
Data compression is the process of encoding information to reduce the number of bits that are used to represent the information. Data compression can be used for any type of data: text, audio, graphic images, video, etc. Reducing the size of a collection of data is useful because the file ...
Top 10 Highest Costing Paid Search Keywords
Think SEO is to expensive for your business, and don't want to pay a few thousand dollars for solid rankings, your alternative is to pay upwards of $55 dollars per click to compete for these keywords in Google. The top 10 keyword categories that demanded the highest costs per ...
Online Retailing 2011 Stats: Marketing, Social, Mobile
Below you will find a brief summary of the June 3, 2011 The State Of Retailing Online 2011: Marketing, Social, And Mobile from Forrester. Online growth accelerates for multichannel retailers Forrester Research reported that annual web sales in 2010 totaled $176 billion, an 11% increase over the previous year. Our annual survey with ...
Using Google+ and FindPeopleOnPlus for Link Building and Blogger Outreach
What is Google+? Google plus is Google's recent attempt at breaking into the social space and building a network to complete with Facebook. The benefits they have include a built in Gmail and Google profile base, and currently (as of July 2011) have hit the 10 million user mark.
Hit Counters: Why You Should Never Use Website Hit Counters
What Are Hit Counters? We have all seen those little counters on the bottom of older websites and blogs that count the number of "hits" (which is a word that nobody should use anymore) a website gets. Back in the 90's during the time of GeoCities and other free site ...
Best Web Design Studios In The US
Onwired 107-B Kilmayne Dr Cary, NC 27511 Web Design Website Onwired is a Cary, NC based design studio that is made up of some leading designers and interactive marketers such as Tony Chester, Jon Norris, Jen Chester, Chris Harrison, Megan Stout, Troy Thompson, and Joe Willson. They do logo and web design, interactive ...
What is SEO: The Evolution of The SEO Job
The following post was inspired by Rand at SEOmoz A little background on me. I started in the SEO space about 8 years ago, after spending 6 years of building sites without SEO in mind. Over the years the responsibility of the SEO (Me) has changed, not in ...
Social Media Facts, Stats, and Market Penetration 2010 to 2011
Where Social Networks Dominate With social media usage skyrocketing it's no longer just a place to hang out and use on a personal level. If you would like some help grabbing some of these stats below for your business, participating in the communities, or building a community of your own, give ...
SEO Friendly Directories: Directory Submission and SEO, Does It Help?
What is directory submission? Back in the day when SEO was easier, and Google was not as sophisticated when it came to detecting low quality links from directories, SEO's and webmasters would submit sites to many different directories. They would do mass directory submissions trying and gain traffic from people using ...
Screaming Frog SEO Spider: Mac’s Version of Xenu’s Link Sleuth
What is Xenu Link Sleuth? Xenu's Link Sleuth checks Web sites for broken links along with returning some valuable SEO data such as header code, title tag, page size. Xenu checks html links, image links, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets for broken links ...
Link Building Tools: Use The SEOmoz Toolset To Find Link Opportunities
Competitive Link Research Tool Simply put it helps a SEO or link builder find powerful sites your competitors are getting links from but you"re missing out on. How to use the Competitive Link Research Tool Enter your site (the target for optimization) Enter at ...
How Does Google Rank Pages: Possible Ranking Factors
Domain Domain age Length of domain registration Domain registration information hidden/anonymous Site top level domain Site top level domain Sub domain or root domain? Domain past records Domain past owners Keywords in the domain Domain IP Domain IP neighbors Domain external mentions Geo-targeting settings in Google Webmaster Tools Server-side Server geographical location Server reliability / uptime Architecture URL structure HTML structure Semantic structure Use of external CSS / JS ...
How to Optimize PDF Documents for SEO
Verify the PDF is text-based For this select Advanced > Accessibility > Add Tags to Document and then select Advanced > Accessibility > Touch Up Reading Order. Acrobat will then show you the various parts of the PDF, including ...
SEO Past and Present: Remember When SEO Was Easy
Remember when SEO was easy. When if you focused enough energy and time on the 5 things below you could rank for just about anything. Create a useful page for the user Use the keywords in the correct way Get high quality external links with focused anchor text Make the site ...
Local Link Building: How to Build Links To Your Small Business Website
Link building for small businesses can be challenging but is a must have for local businesses doing SEO. If you plan to rank in your local area or a specific keyword, one of the keys is to gain links from the same community, city, or town you wan ...
The Difference Between Facebook Like, Website Like, and Become a Fan
Facebook Like Button that is placed on a clients website (that is pulled from the Facebook developers page) This is a script that pulls in the specific page a user is on (or it can be set to just pull in a specified URL). Must be logged into Facebook to use, and ...
Rank Better: Possible Google Ranking Factors In 2011
Below is a growing list of possible ranking factors that affect how a website or page ranks in the Google search results. This list has been compiled by Rand Fishkin at seomoz. These, along with a black box of Google ranking factors are given different weight as to how ...
Content Audit: Fixing Your Content Affected By The Panda Update
Was your site impacted by the Panda Update? Do you know how to fix it, or at least how to do a basic content audit to come up with a strategic path to help your content rank better again. Below are a set of questions to ask during your ...
When to Involve SEO: Top 10 Signs SEO Needs To Be Involved
A big question we hear alot from clients is "when should I bring in SEO?". This is a popular question since some companies are not well versed in what SEO actually can do or does on a day to day basis. Read our what is seo article for ...
Increase Links To Your Website: Rules For Building Great Content
Links are the key to ranking well and driving user metrics for SEO, but to get links the content that is produced needs to follow some basic guidelines to maximize user engagement and links. What are these guidelines? How to increase links to your content? A recent content ...
Video Ranking Signals: How Google Could Rank Video Content
Video search is an ever expanding area that local and small businesses can use to capture some of the real estate on the first page of Google. They can also use this content type to add supplemental data to their Google Places listing. A video that is placed on your ...
Best SEO, Technology, Social Media Websites, and Blogs
SEOmoz SEOmoz develops SEO software, provides a robust link intelligence API, and hosts the web's most vibrant SEO community. They are based in Seattle, but are often found traveling the globe to participate in marketing events and meetups. website SEO Roundtable The purpose behind the Search Engine Roundtable is to report on ...
Creating Web Content: Content Creation Tools, Online Software, and Secrets
Content Creation Tools, Online Software, and Secrets Niche Watch What is Niche Watch:"Find exactly which competitors are there for your niche keywords" and gain better search engine placement by targeting the technical aspects. How to use Niche Watch Niche watch can help determine the off-site metrics that a piece of content will need to ...
Google Turns Up Local, Unique Content, SEOmoz Hiring
Google Dials Up Localization Big Time by Aaron Wall at SEOBook SEOBook Article Google Implies Local Demand Based on User Location and it appears that Google has just dialed up search result localization dramatically. How much longer will it be before Google is mostly local and the national and general ...
The Key To SEO (Ranking Better): Acquisition and Optimized Distribution of Metrics
If one could bring all the details of SEO down into two simple concepts it would be the concepts of acquisition and distribution. Acquisition and distribution networks have been used in the offline business world long before the internet was around. These two concepts are inclusive of most ...
SEO and URL Analysis and Planning Tools
KnowEm KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 500 popular and emerging social media websites. Grab your name and secure your brand before someone else does. Check out Linchpinseo KnowEm profile Website W3.org Check the markup (HTML, XHTML, …) of ...
URL Rules: Rules to Follow To Create SEO and User Friendly URLs
So your creating a new site, or thinking about rewriting your URLs to help your users and the search engines understand your website and its pages more accurately. URLs are important when it comes to indexation, marketing, click through, and when other sites link to your website. They should ...
List of TLD (Top Level Domain) Country Website Codes
.ac Ascension Island .ad Andorra .ae United Arab Emirates .af Afghanistan .ag Antigua and Barbuda .ai Anguilla .al Albania .am Armenia .an Netherlands Antilles .ao Angola .aq Antarctica .ar Argentina .as American Samoa .at Austria .au Australia .aw Aruba .ax Aland .az Azerbaijan .ba Bosnia and Herzegovina .bb Barbados .bd Bangladesh .be Belgium .bf Burkina Faso .bg Bulgaria .bh Bahrain .bi Burundi .bj Benin .bm Bermuda .bn Brunei Darussalam .bo Bolivia .br Brazil .bs Bahamas .bt Bhutan .bv Bouvet Island .bw Botswana .by Belarus .bz Belize .ca ...
List of TLD (Top Level Domain) Types
.aero air-transport industry Must verify eligibility for registration; only those in various categories of air-travel-related entities may register. .asia Asia-Pacific region This is a TLD for companies, organizations, and individuals based in the region of Asia, Australia, and the Pacific. .biz business This is an open TLD; any person or entity is permitted to register; however, registrations may ...
Free WordPress Installation Service for Small Businesses
What is WordPress? WordPress is a free CMS (content management system) that has been incredibly successful and risen from a handful of users to the most-used blog tool in the world. It is steadily taking over Blogger's users to the point that Googles own Matt Cutts uses WordPress instead of the ...
Great content, natural links and buzz = the new SEO
This post is one of the best posts I have read in a while, one I actually agree with 100%, and 1 which outlines exactly what I have been preaching for about 2 years now. ...See the point here? It’s the epic frenemy battle of SEOs vs. Search Engines that ...
Suite101 (www.suite101.com) Review
Canada-based Suite101.com does not publish the most content of all of the online writing sites, but the website still publishes nearly 500 original articles every day. Unlike many websites that offer writers compensation via options, Suite101.com compensates its writers via revenue-share only. This means that writers at Suite101 ...
AOL Seed (www.seed.com) Review
Seed.com is a relative newcomer to the online content distribution industry, and is part of the AOL network. The launch of its own content production makes sense for AOL, which has many of its own sites that require a constant rotation of fresh, new articles and reports. Like ...
Demand Studios (www.demandstudios.com) Review
Demand Studios is the online publishing house owned by online content conglomerate Demand Media. Demand Studios is responsible for the content produced on a variety of well known websites, including eHow.com, Livestrong.com, GardenGuides.com, Answerbag.com, among others. The articles seen on these sites are created by a wealth of freelance ...
Associated Content (www.associatedcontent.com) Review
Associated Content started out as a small website that encouraged anyone to sign up to start publishing their own articles on the web. After five years, and growing to more than two million pieces of content online, Associated Content was purchased by Yahoo! in 2010. Through the acquisition, ...
Facts and Benefits of Facebook’s New Profile Page
Overview of the New Profile Facebook, which is one of the most popular social networking sites, recently introduced a new profile to make the site easier for you to tell stories and learn about friends. Introduction to The New Profile The introduction to the new Facebook profile gives you a quick overview of ...
What SEO IS, and What SEO is NOT
Many businesses think SEO is all about the small things; the title tags, the description tag, the rankings or the XML sitemap. These are all part of SEO, but by focusing on these minor things, businesses are missing the big picture about what SEO is really all about. ...
List of HTTP Status Codes for SEO and What They Mean
The following is a list of commonly used and returned HTTP response status codes that a website can return. This includes codes from IETF internet standards as well as RFCs status codes that have not been standardized. These codes are valuable for SEO when determining if the pages are returning ...
The History of Character Animation
The art of character animation is one that takes lots of dedication, practice, and training. Character animation has evolved over the last 100 years, from Gertie the Dinosaur, hand drawn by Winsor McCay in 1914, to today's highly technical 3D computer graphic films based on CGI. These films ...
Sketchup Intermediate Guide, Tutorial, and Cheat-Sheet
Topics Covered In This Sketchup Article How to use Sketchup Sketchup cheat-sheet for Intermediate users The following list is a great tool if you've read the Sketchup Beginner's Guide. Print this out and leave beside your computer as you continue to build your first model. Included is a follow up ...
Sketchup: Beginners Tutorial and Tips About Using Keyboard Commands
Sketchup Topics Covered Crash course in Sketchup How to Use Sketchup Great Sketchup Cheat-Sheet What is Sketchup? Sketchup began in 2000 as a "3d for everyone" tool. In the last ten years it has been bought by Google and transformed into one of the most well known and user friendly modeling tools in the design ...
How to Set Kerning Pairs Up In FontLab
What Are Kerning Pairs? The terminology relating to kerning and kerning pairs is connected to desktop publishing. Depending on typeface, the characters and spacing are relevant aesthetically. Kerning is the term given to the adjustment of space between letters of a font. Desktop publishing designers refer to the spacing as making ...
