What type of search engine optimization techniques do you use to achieve search engine rankings?

We create content based off data that we gather from user trends and keyword analysis. We then market that content utilizing social media, blogger outreach, and conversational marketing.

What type of risk is involved with your method of search engine optimization?

We believe in executing low risk campaigns. These campaigns do not include buying links, spinning articles, or doing anything that would cause Google or other search engines to devalue your small business website.

What will happen if our relationship is dissolved?

If we decide to go our separate ways we will hand over all logins to Google Analytics, Google Webmaster tools, and other analytics software that is used exclusively on your small business website. We will always be there for you if you need additional guidance or if your next SEO company does not live up to the expectation or promises they stated.

Can you show me examples of past work?

We would be happy to show you some of the small business and other websites that have agreed to let us use them to showcase our work.

What was the client’s ROI of their search engine optimization efforts?

This varies per client and per client goals. Depending on the focus of the SEO campaign this ROI will be different. Unique KPI’s will be set based on goals and objectives of the SEO campaign we do for your small business website.

Can you give me references? Can I talk to one or more of your current search engine optimization clients?

Yes we would be more than happy to provide you with current SEO clients that we have done work for.

What type of volume increase in traffic is reasonable to expect from search engine optimization?

This is mostly based on keywords that we target and varies based on client.

How long until I start to see results?

This is dependent on what we define as “results” but most SEO campaigns will start showing value within a few weeks.

What would you expect from OUR end to aid your work?

We would like to understand your past SEO campaigns, we would also like you to provide any keyword sets, or data that you have about your sites.

What types of internet marketing services do you offer to supplement your SEO (search engine optimization) offerings?

The services that we offer supplement SEO in some way and include Social Media Strategy, Content Creation, Link Building, and SEO Training.

Will my web site point to your web site?

This is not a requirement and is up to you. If you feel we have done a great job then we would be happy if you wrote a review about us, tweeted us, or liked our Facebook page.

How long have you been providing search engine optimization services?

Our SEO engineer has been doing SEO for over 8 years and designing websites for close to 10.

Are you an individual consultant or are you part of a search engine optimization team?

We have a team of online marketers that include content writers, social media experts and SEO engineers.

What types of web sites will you not promote?

We have done a wide range of websites over the years, so I think this would be a case by case answer.

Do you have web site design experience?

Yes our web designers have worked on many high profile national brand websites along with small business websites and even websites for local bands.

What is your technical background?

Our lead programmer has experience with PHP, Python, Java, JSP, JavaScript, HTML, CSS, MySQL, AJAX, Apache2, ColdFusion, and Server-side experience with Linux. Our SEO engineer has been performing SEO audits and technical analysis on websites for over 6 years.

What types of programming environments are you experienced with?

PHP, Python, Java, JSP, JavaScript, HTML, CSS, MySQL, AJAX, Apache2, ColdFusion, Server-side experience with Linux

What are your opinions in regards to Best Practices for the SEO?

Link Building
We don’t believe in, nor do we participate in link buying, comment or social spam, profile spam, link wheels, link farms, or other unnatural link building tactics. To us link building is about creating great content and a great experience, and then marketing the content and experience, through social interaction and relationship building with relevant sites, blogs, and social networks.

Content Creation
SEO believes in creating content that is both compelling and unique. SEO believes that content has a few primary goals; interaction, branding, and driving quality traffic and metrics to a website. We don’t participate in scraping content, duplication of content from other sites, or spinning articles.

Technical Implementation
We believe in following the Google Webmaster Guidelines, creating a crawlable site architecture, and being ethical and white hat with our approach to building and structuring a website.

Can you assure us that the search engine optimization strategies and methods that you are utilizing fall under the criteria of Best Practices for the SEO Industry?

Yes we follow Google guidelines for best practices when creating a website and doing the SEO campaign for it.

Do you have experience managing PPC – Pay Per Click, CPC – Cost Per Click, and other bid management campaigns?

Our team does not but we have a couple trusted PPC experts that we would be happy to give your name and information to.

What linking strategies would you use to increase link popularity for our website?

To us link building is about creating great content and a great experience, and then marketing the content and experience, through social interaction and relationship building with relevant sites, blogs, and social networks.

Our main competitor’s Google PageRank falls between 1 and 3. How would you address improving our PageRank with Google, and other search engines that calculate the number of quality inbound links to our website? Is it possible to rank higher than our competitors?

We don’t operate on a goal of “increasing page rank”. What we can do is analyze your real competition, find out what they are doing, and then come up with strategies and seo programs that take what they are doing and do it better.

What changes can we expect you to make to our website to improve our positioning in the search engines?

We focus on the TLCs of SEO; Technical, Links, Content, and Social. What we will do is run a complete technical audit, competitive audit, and content audit. This will give us insight into what the site is doing well and what can be improved.

Will these search engine optimization changes be visible?

Yes.

Will there be changes in the coding of our website?

This is a possibility depending on the depth of technical issues we find with your site.