White Hat Link Building for Small Business

One of the hardest and most time consuming SEO techniques by far is quality link building. This is also one of the SEO cornerstones which can’t be ignored if you plan on ranking for mid to head terms or want to get all your pages that target long tail terms into the Google primary index. Our one way link building services include many different white hat strategies for gaining quality contextual links from highly trusted websites.

Fact: We use link building tools to identify websites that would benefit from your experience or content.

Our Link Building Philosophy

Our link building techniques follow natural link building methods and include; research to uncover what the linkorati are most likely to link to, keyword research to build quality content utilizing our content creation team, and marketing that content through social networks to attract links. We also participate in blogger outreach programs to attract links; which is one of our more popular and effective methods. Our link building strategies are white hat and build long lasting home page and deep links to your website from sites that are relevant to your products and websites theme.

Fact: We do NOT buy links, use text link ads or use link brokers, use link building software, or outsource your websites link building campaign. This is very risky, violates white hat SEO practices, and could get your website banned. We don’t participate in link trades, or reciprocal linking.

Research

With any good and well thought out marketing campaign there must be upfront research to uncover which direction holds the most benefit and ROI for a business. We do upfront research to find websites that are linking to content like your current content set or the content set we have outlined to create for you. We also research some of the most trafficked social websites to uncover trending topics to base your content strategy and link building campaign around.

Link Building Strategies We Utilize

1. Badge Creation Link Building Strategy

Want to spread your content to your users by giving them something that’s useful or relevant to them? We can create interactive badges that will position you as an authority in the industry and have obvious link-building benefits.

2. Widget Link Building Strategy

We will look at your Web site and see whether or not you would benefit from an interactive widget campaign. This includes identifying what type of widget may work for your site based on relevance and what your competitors have had success with or what they fell short doing that we can do better.

3. Infographic Link Building Strategy

This is a fun and out-of-the-box way to drive traffic and links by presenting data and fun facts about your business in a graphical and interactive way. Infographics can help drive traffic, extend brand, build links, or build social communities for your business on Twitter or Facebook.

4. Trusted Directory Submissions

There are a few trusted directories that have a positive correlation for increasing a websites trust and rankings. So based on your websites content set we will submit to the appropriate directories. If you want to learn more about valuable directory submission for SEO head over to our article titled SEO Friendly Directories: Directory Submission and SEO, Does It Help?

Fact:: We do not participate in schemes that submit your website to 1000 directories for $9.99. Though our testing, which we constantly are doing, those services actually have a pretty strong correlation to hurting your websites trust and rankings. There are only 5-10 directories that have a high enough trust that we even think about submitting a site to.

5. Marketing Your Content

This is one of the most important parts of your campaign. Marketing the content through social networks and though a blogger and website outreach programs is essential to gain quality links. The difference between this and buying links is that we are not paying for links on other sites. We are simply doing our research to find sites linking to content that is like your and reaching out to them and giving them a “gentle nudge” towards referencing your content for their visitors because it adds value to their site.