Link Building Tools: Use The SEOmoz Toolset To Find Link Opportunities

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Competitive Link Research Tool

Simply put it helps a SEO or link builder find powerful sites your competitors are getting links from but you”re missing out on.

How to use the Competitive Link Research Tool

1. Enter your site (the target for optimization)
2. Enter at least two competitors to find links you’re likely able to acquire. You are actually able to ender up to 5 if you want to.
3. Peruse the list of linking sites, click the number of linking pages for a listing of pages with links to your competitors

What link data do you get with the Competitive Research Tool?

The output is broken into 6 columns. You are also able to dig deeper into the report by running a Linkscape report. If you click on the “# linking pages” column from any of the sub domains it expands to show the exact pages from that subdomain that are linking to your competitors site.

1. Subdomain: Where the link to your competitors resides
2. Subdomain mR: The MozRank of the Subdomain
3. Subdomain mT: The MozTrust of the Subdomain
4. # Competitors: How Many of the competitors you entered have a link from that SubDomain
5. # Linking Pages: Number of linking pages.
6. Link Acquired: If your site has a link from that Subdomain already.

How do I use the data from the tool to build links?

This data can be used as a starting point for a blogger or influencer outreach. It outlines sites that have a higher than normal propensity to link to content within your vertical. It can also help you generate content topic ideas based on what types of content seems to get links so you are able to fill in any gaps in your own sites content sets.

Juicy Link Finder

This tool is helpful for finding link opportunities for niche sites or page specific links. A link builder or SEO can simply enter the keyword you are targeting and the tool give you up to 200 potential link opportunities.

The Juicy Link Finder is intended to find links that have authority. It returns a list of the top 50, 100, 150, or 200 pages ranked at Google for your target keyword and allows you to sort them according to age, position, and PageRank. You can also download the list of juicy links in CSV format or visit reports you have run in the past through the “My Reports” tab located within the tool.

How to use the Juicy Link Finder Tool

1. Enter desired keyword focus in the “target keyword field”
2. Select number of links you would like returned.
3. Click “Find Juicy Links”
4. Wait for list of links to be returned (this could take between 1-5 minutes depending on targeted keyword)

Note: Why is the Juicy Link Finder not returning any sites and just seems to be searching for more than 5 minutes? There seems to be a glitch (or an intentional programming item) in the program that causes it to not return results if 2 or more people are logged into the SEOmoz account that is being used to run the program.

What data do you get with the Juicy Link Finder Tool?

The data is broken down into 5 Columns and can be exported to CSV file for easy sorting if you so desire.

1. Position
2. URL: The URL that is valuable to get a link on.
3. Age of Page: Age of the URL
4. Page Rank of Domain: The Page Rank of the Domain
5. A link to “Find Links on This Domain” (image below): This can be used to identify pages on the website that might have an opportunity for you to “submit a site, add a site, add a link, add a url, or submit a listing

How do I use the data from the tool to build links?

This tool is helpful for finding link opportunities for niche sites or page specific links. This data can be used to identify location based or local SEO link opportunities for geographic areas by adding the city to the keyword you are targeting.

Link Acquisition Assistant

Find high value link opportunity queries automatically by entering details about your site.

The Link Acquisition Assistant takes information about your company, brand and competition and returns 121 link acquisition queries.

How to use the Link Acquisition Assistant Tool

1. Enter Your Website
2. Enter Your Brand Name
3. Enter a Topic
4. Enter Your Industry
5. Enter Your City
6. Enter 2 Competitors Sites
7. Enter 5 Additional Keywords
8. Press Continue

What data do you get with the Link Acquisition Assistant Tool

The tool outputs a list of queries as links that execute a search in Google and bring back sites that match that query. There are 8 groups of queries listed below that are suggested to find link opportunities.

1. General Directories
2. Competitions Links
3. News and Press Releases
4. Relevant Social Media
5. Local Directories
6. Industry Directories
7. Brand Mentions Without Links
8. Blog Links

How do I use the data from the tool to build links?

This data can be used to identify local or regional opportunities to gain links.

For more information and idea about acquiring links for please read our article Small business link acquisition ideas. And as always if you want to test out these tools head over to SEOmoz