Linchpin SEO is a professional SEO company with offices in Chicago, Illinois and Raleigh, NC. Our Chicagoland and Raleigh Durham SEO team offers two unique types of SEO engagements. In short our team can execute local campaigns targeting local keyword sets for small businesses in the Chicago area and around the US, or large enterprise campaigns targeting regional or international keyword sets.

What is Search Engine Optimization?

SEO as a practice seems easy enough to try. But, to excel in SEO takes time, testing, and the wisdom of a local seo expert. SEO wisdom plays an important role when considering what to do and what not to do to achieve a higher rank in Google. Google has rolled out many updates to filter or penalize sites that over-optimize their content (such as the Penguin Update), or do not create content that is valuable enough (Panda Update). Working with Google Algorithms is like working with black boxes; you put one thing in, and you get something else out. Then, from the output, you can guess what’s inside the black box that improved your website’s Google ranking. If you’re unsure when to involve an SEO expert, here are some simple guidelines. To learn more about what SEO is, check out our article:
what is SEO and how has it evolved?.

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Professional Consulting

As a client, you can harness our collective SEO knowledge of our SEO team in Chicago in tandem with your internal team. Utilize us to analyze and audit your current website, build an optimized website, capture market share online, or take part in on-site SEO training for your business or agency.

We have over 10 years of professional SEO experience, with websites ranging from small-business sites with 10 pages to large brand sites with over 70 million pages. We’ve developed strategic plans to help increase a website’s index in Google, build quality links, and increase rankings and website health.

Our SEO consulting services can take one of two roads, covering a wide range of internet marketing strategies and white hat tactics to increase your website traffic:

1. Position us on-site for SEO training and consulting, to guide your programming and web design teams.
2. Come to us with ideas and problems as they come up, for case-by-case help on new projects.

We use some of the leading SEO tools in the industry to gather our data. And when you merge that data with our years of wisdom and experience in SEO, Web Design, Database Design, and Programming, you get a great consulting firm in the Chicagoland area that can lead your team and website to successful metrics.

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SEO Training, Classes, & Seminars to Learn SEO

We believe in educating our clients in the art and science of SEO. We have done SEO training and speaking engagements to help traditional media outlets (Radio, TV, and Newspapers) learn how to do SEO for their own sites. We have also done SEO training and spoke at traditional advertising and digital agencies and firms to help them with their client’s websites.

The Linchpin SEO mission is to educate both small and large businesses, along with digital agencies, on the best practices of SEO through presentations and a data driven approaches to increasing traffic, conversions, and rankings.

We have done SEO training and spoke on topics such as link building, content creation, and how to perform a technical audit.

We can cover more specific topics such as the current state of online search, or how to create valuable content in a post Panda world.

Our SEO team loves traveling around the US to help businesses and traditional advertising agencies empower themselves with SEO knowledge.