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White Hat SEO Campaigns

What is Search Engine Optimization?

SEO as a practice seems like it would be easy to do, but to be good at it, it takes time, testing, and the wisdom of a local seo expert. SEO wisdom plays an important role when it comes to not only what to do, but also what not to do to achieve a higher rank in Google. Working with Google Algorithms is like working with black boxes. You put something in and you get something out. Then you guess, from the output, what’s inside the black box and what improved your websites Google ranking. If you are unsure when to involve an SEO expert there are some simple guidelines here, or learn more about what SEO is, check out our what is SEO and how has it evolved? article.

seo value

What is Local SEO?

Local SEO is the practice of getting your local business better search engine rankings within the local search results. The search engines analyze different signals, in addition to the larger set of ranking signals when determining which websites should rank in the local results. When are local results shown in the search results? When Google (or other search engines) interprets a searchers intent to be locally based, they bring back local and geographically relevant results for the user. Below are some of the white hat local SEO services we offer.

Local SEO Services

  • Competitive Analysis
    • Local Online Competitive Analysis
    • Local Competitive Audit
    • Local Competitive Link Analysis
    • Link Export of Your Competitions Link Profile
  • Technical Website Analysis Across 20 On-site Variables
  • Link Building
    • Local Link Building
    • Local Directory Analysis
    • Anchor Text Analysis
  • Local Places
    • Google Places Submission and Optimization
    • Google Places Photography
  • On-Page Optimization
    • Title Tag Optimization
    • Description Tag Optimization
    • Image Optimization
    • Content Value Analysis
    • PDF Optimization
  • Monthly SEO Score Card
    • Monthly SEO Ranking Reports
    • Monthly SEO Traffic Reports

What is Enterprise SEO?

The difference between local SEO and enterprise SEO depends on the size of the website and the geographic target of the keyword set. Usually enterprise SEO is for large content and ecommerce websites that have thousands or millions of pages. The goal of these websites is usually consistent with a smaller, local SEO campaign, but operates on a much larger scale with slightly different SEO rules. Below are some of the white hat enterprise SEO services we offer.

Enterprise SEO Services

  • Competitive Analysis
    • Online Competitive Analysis To Uncover Your True Online Competition
    • Competitive Audit
    • Competitive Link Analysis
    • Link Export of Your Competitions Link Profile
  • Technical Website Analysis Across 20 On-site Variables
  • Link Building
    • Link Building Audit and Recommendations
    • Anchor Text Analysis
  • Usability
    • Heatmap Analysis
    • Usability Analysis
  • On-Page Optimization
    • Title Tag Optimization
    • Description Tag Optimization
    • Image Optimization
  • Content Audit
    • Content Value Analysis
    • Panda Questionnaire Analysis
    • Keyword Analysis and Recommendations
    • Keyword Expansion Recommendations
  • Monthly SEO Scorecard
    • KPI Tracking
    • Rank Trending Across Primary Keyword Set
    • Total URLs Indexed Trending
    • Total Keywords Sending Traffic Trending
Want to talk about how we can help?

Call our owner directly at 773-791-3197.
Or shoot him an email, and he’ll call you.

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About Linchpin SEO

Linchpin SEO is a local digital agency with a team of online marketing experts including Bill Ross, Dan Therrien, Doryan Algarra, JJ Blanco, and Paul Davie who have made it a personal goal to help small and medium size business market themselves in their local communities, while working within the small business's budget. If you would like to talk to our team please give us a call at 773-791-3197.

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Who Are We?: Linchpin SEO Marketing Experts
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SEO Tool Sets Used: Linchpin SEO proudly uses the SEOmoz and Authority Labs tool sets in part of their analysis.