Engagement Peaks: The One Twitter Insight You’re Probably Missing

We’re all searching for strategies to grow our twitter following and get influential individuals into our community (in fact, we previously outlined some here). But you may be overlooking one stat that can drastically affect how many of your hard-earned community members see your tweets – and thus, how many shares and followers you gain. Continue Reading

Competitive Analysis: I Don’t Have to Outrun the Lion, I Just Have to Outrun You

In my opinion one of the biggest mistakes SEO’s make is chasing the Google Algorithm. They focus mostly in part on trying to figure out the next big thing that Google will value, and lose sight of not only the user, but the competitive landscape as well; both of which is what SEO’s should focus their attention towards. Continue Reading