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Business Articles and Resources

There are many challenges that small and medium size businesses face when keeping up to date with trusted business information. This category will cover general business information including company information, small business news, business leadership articles, and information about the online business marketplace. It will also include tips, research and guides for small and medium size businesses in regards to marketing your website online.

We also would like to extend a welcome to any experts in the field of business marketing who would like to submit a guest post.

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Competitive Analysis: I don’t have to outrun the lion, I just have to outrun you.

Written By: Bill Ross

In my opinion one of the biggest mistakes SEO's make is chasing the Google Algorithm. They focus mostly in part on trying to figure out the next big thing that Google will value, and lose sight of not only the user, but the competitive landscape as well; both of which ...

Guide To Writing a Business Plan

Written By: Bill Ross

People planning to start their own businesses are taking a huge step. There are many risks and rewards, and comprehensive planning and preparation are the keys to success in the endeavor. If the business requires funding from lenders or investors, entrepreneurs must convince complete strangers that their ideas are workable, ...

A Charles Darwin Quote Explains Why Most Big Companies Fail At SEO

Written By: Bill Ross

This post is more of an observation than a data driven SEO article as we usually post on Linchpin SEO, but I think it holds some weight when it comes to SEO in general for big companies. The post ...

SEO For Business: The E in SEO Stands For Effort, Understanding The Effort To Be #1

Written By: Bill Ross

Running a few small businesses and a couple start-ups myself is exciting and quite the roller coaster for many reasons. I have been doing SEO for close to 9 years and have seen the evolution over time, and the complexity increase with the evolution. One thing that has not changed ...

10 Best Resources for Entrepreneurs

Written By: Katie Williams

1. Small business association The small business association remains the best asset for anyone jumping into the field of entrepreneurship. They offer planners, services, tools and local resources. In addition to their content on their website, the entrepreneur can also access a free e-newsletter as well. They offer free online training ...

Best Resources for Todays Startup Business

Written By: Bill Ross

If you were to ask anyone today what they thought a startup company was, you would find that most often the phrase is associated with high tech and high growth oriented companies. To me, “startup” has become a very common thing type of business even considering todays economy. In just ...

Leadership Types, Styles, and Systems

Written By: Katie Williams

What are Different Types of Leadership Styles? Since development of the hierarchy and infrastructure associated with modern corporations, the concept of the supervisor, or boss or direct superior, has been perceived in a number of dubious and satirical ways in both social circles and the media. The frequent image of a ...

How to Interpret Online Polls and Surveys

Written By: Katie Williams

Polls are made up of a number of questions that endeavor to determine what the general public's consensus is on a product, a person, a group, or even a proposed idea. In fact, a poll can be taken on just about anything. One poll might serve the purpose of finding ...

Cloud Computing History and Benefits

Written By: Katie Williams

What is Cloud Computing? Cloud computing is the use of delivering hosted services over the internet. Information is provided to the computers involved on demand. With cloud computing you're accessing services and different resources to perform jobs with changing and dynamic ...

12 Most Valuable Pieces of SEO Advice

Written By: Bill Ross

With the vast amount of SEO knowledge, tips and tactics found on the web, it can be difficult for businesses and individuals trying to learn how to do white hat SEO to cut through all the clutter and find sound ...

#googleplus LinchpinSEO on Google Plus Pages, Circle Our Company Page

Written By: Bill Ross

Google recently opened up the ability for brands and businesses to create pages. Google Plus for businesses and brands is now a reality. Google Plus Pages is basically the Google version of Facebook Fan Pages, and gives businesses a chance to claim their profile on the social network and interact ...

2011 Report: SEO ROI Beats PPC & Social Media For Generating Leads

Written By: Bill Ross

Webmarketing123 did a recent study to gain insight into how B2C and B2B companies were using digital marketing to grow their businesses, and how effective each of the digital channels were at generating leads and sales. The numbers come from the 2011 State of Digital Marketing Report, which was compiled ...

Top 10 SEO Quotes #SEOQuotes

Written By: Bill Ross

Below you will find the top 10 fun, disturbing, and general quotes about SEO. Design in the absence of content is not design. It's decoration. - Follow @zeldman Why is there never time to do it right but always time to do it twice? - Follow @ktbogda It is not the ...

Top Online Marketing Articles By Visits For October, 2011

Written By: Katie Williams

In case you missed some of these articles, Linchpin SEO has put together the top 10 online marketing articles, tips and research for October by traffic and page views. These research articles were published both in October and dates prior, but got the most visits and views from our SEO ...

Tablet Usage Data, Stats, & Facts from Forrester’s Survey Q3 2011

Written By: Katie Williams

A tablet PC is a tablet-sized computer that also has the key features of a full-size personal computer. A tablet PC is essentially a small laptop computer and rubs an operating system such as Android and Chrome OS, iOS, and Windows. As of Q3 2011, about 11% of online US ...

Top Online Marketing Articles By Visits For September, 2011

Written By: Katie Williams

In case you missed some of these articles, Linchpin SEO has put together the top 10 online marketing articles, tips and research for September by traffic and page views. These research articles were published both in September and dates prior, but got the most visits and views from our SEO ...

Best Job Hunting Resources and Staffing Agencies To Find The Perfect Job

Written By: Katie Williams

With so much information on the worldwide web for job seekers, a person can easily become overwhelmed. Knowing what information is truly accurate and reliable is of the utmost importance when a person is seeking a new job. Below is a list of the top staffing resources on the web ...

Authority Labs: Best Web-Based Rank Checking Tool For Google, Bing, and Yahoo

Written By: Kathryn Armson

Founded in 2007 by Gangplank Authority Labs has fast become one of the top web-based rank checkers used by SEOs. The platform offers a fully automated service that allows you to track your site’s ranking performance in Google, Yahoo ...

Guide For Using Google’s Photovine App To Market Your Business and Products

Written By: Bill Ross

I was testing and reviewing the new Photo App for the iPhone that Google just put out called Photovine. It takes a unique approach to taking and organizing photos which they call "vines". The more I played around with it, the more ideas I came up with for using ...

Bronto Software Company Information

Written By: Katie Williams

Corporate Address and Contact Information for Bronto Software Bronto Software, Inc. Washington Building 324 Blackwell Street, Suite 410 Durham, North Carolina 27701 Official Website Telephone & Email In the U.S. and Canada: 1-888-BRONTO1 Worldwide: 1-919-595-2500 Fax: 1-919-595-2499 Public Relations Susan Wall 1-919-595-2500 pr@bronto.com Services & Support 1-919-595-2500 Ext. 2 Sales Contact 1-919-595-2500 Ext. 1 General Information info@bronto.com Connect Socially With Bronto Bronto Facebook Page Bronto YouTube ...

The Rivers Agency: Advertising Agency In Chapel Hill, NC

Written By: Katie Williams

What is The Rivers Agency Rivers Agency is a full-service design agency located in Chapel Hill, North Carolina. Services offered include public relations, marketing, print and web advertising, print and web graphic design, web programming and content management systems. What is The Rivers Agency Rivers Agency is a full-service design agency located ...

Facebook Company Information

Written By: Katie Williams

Corporate Headquarters of Facebook, Inc. Palo Alto, California, U.S. (main headquarters; serves the Americas) Dublin, Ireland (headquarters for Europe, Africa, Middle East) Seoul, South Korea (headquarters for Asia) Wellington, New Zealand (headquarters for Oceania) Hyderabad, India (Headquarters for South Asia) History of Facebook, Inc. Mark Zuckerberg wrote Facemash, the predecessor to Facebook, on October 28, 2003, ...

A Few Basic Rules To Follow When Writing A Marketing Email

Written By: Katie Williams

There are a few rules you might want to follow to get a good response without getting slapped with a SPAM warning when writing good email marketing copy. The three components that need to be personalized are the subject line, the message, and the closing. Granted the way to write ...

Cheap Professional Website Templates, Are They Good For SEO and Web Design

Written By: Katie Williams

Generic Professional Website Templates Why Does My Site Look The Same As Theirs? We have all seen those websites that have pre-made professional website templates and offer them to you for crazy lowball prices, or even the ones that are more expensive and claim to be SEO optimized. We think that’s great ...

List of Words Ending in CO That Could Be Used As Domain Names

Written By: Katie Williams

So I was reading a post on the new Google URL shortener and thought it would be interesting to find words ending in "co" to see if there were any words which would be completed by adding a .co domain to. Below is a list of words ending in ...

How to Add Custom Metadata to a File

Written By: Katie Williams

Different file types and programs will have different means of adding metadata about those files. However as more and more information, in all conceivable areas from personal to commercial to academic to legal, gets stored electronically, the need for being able to categorize, analyze, search through all that electronic information ...

How To Write a Job Performance Evaluation

Written By: Katie Williams

The first step in most job performance evaluations is for the worker to assess themselves; always a challenging and daunting proposition. The first key is to be professional, honest and keep focus entirely on how one's performance has met the needs and interests of the organization for which one works. ...

How To Structure Performance-based Pay

Written By: Katie Williams

The traditional pay model involves compensating staff members according to their grade level, education, experience and level of responsibility. By contrast, with performance- or competency-based pay, an employer determines a staff member's pay based on that person's success in performing his or her duties. Aside from the most common type ...

Top 10 Digital Advertising Agencies in the US and UK

Written By: Katie Williams

A digital agency is an agency whose primary focus is meeting the clients goals and objectives by utilizing the online space and the assets it offers. These distribution channels can include such things as SEO, SEM, Social Media, Web Design, and Media Buys. Below you will ...

How Piracy Laws Affect Internet Usage

Written By: Katie Williams

The protection of copyright pertains to the prevention of all aspects of copyright infringement or violation and the corresponding penalties incurred if illegal copying occurs. Piracy laws fall within the same category as copyright laws. With the growth and popularity of the Internet, internet piracy laws have gained greater recognition. ...

How Data Compression Works

Written By: Katie Williams

Data compression is the process of encoding information to reduce the number of bits that are used to represent the information. Data compression can be used for any type of data: text, audio, graphic images, video, etc. Reducing the size of a collection of data is useful because the file ...

Online Retailing 2011 Stats: Marketing, Social, Mobile

Written By: Katie Williams

Below you will find a brief summary of the June 3, 2011 The State Of Retailing Online 2011: Marketing, Social, And Mobile from Forrester. Online growth accelerates for multichannel retailers Forrester Research reported that annual web sales in 2010 totaled $176 billion, an 11% increase over the previous year. Our annual survey with ...

Free WordPress Installation Service for Small Businesses

Written By: Bill Ross

What is WordPress? WordPress is a free CMS (content management system) that has been incredibly successful and risen from a handful of users to the most-used blog tool in the world. It is steadily taking over Blogger's users to the point that Googles own Matt Cutts uses WordPress instead of the ...

Curriculum Vitae And Resources About Writing a Cover Letter

Written By: Katie Williams

What is a Curriculum Vitae? While it may be tempting to call any resume a Curriculum Vitae because the Latin sounds more impressive, a CV is different from a resume. For one thing, a resume is a concise list of contact info, a brief overview of education and experience to ...

What is a poll, and how to create an effective one

Written By: Katie Williams

Polls are made up of a number of questions that endeavor to determine what the general public's consensus is on a product, a person, a group, or even a proposed idea. In fact, a poll can be taken on just about anything. One poll might serve the purpose of finding ...

10 Quick Ways To Become A Business Failure

Written By: Katie Williams

So I was listening to the book on my iPod called "The Big Moo" by Seth Godin and came across a section that I thought was short and sweet that was a quick part to summarize and share. This section outlines 11 bullet points about how to become ...

Book Review of “How the Mighty Fall” by Jim Collins

Written By: Bill Ross

So I started reading, actually listening to, “How the Mighty Fall” by Jim Collins for the 3rd time. I could remember back to companies I had worked for who were at the top of their game during the time I was there, and then suddenly, or over ...

Top 5 Business and Marketing Books You Need To Read

Written By: Katie Williams

I have been listening to and reading alot of books about business, marketing, building a business, and starting a business over the last couple months and out of them all I have a list of 5 business books you must read if you want to be successful in today&'s economy. ...

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