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Small Business Tips Insights and Resources
There are many challenges that small and medium size businesses face when keeping up to date with trusted business information. This category will cover small business resources including company information, small business news, business leadership articles, and information about the online business marketplace. It will also include tips, research and guides for small and medium size businesses in regards to marketing your website online.
We also would like to extend a welcome to any experts or writers in the field of business marketing who would like to submit a guest post.
Machine Learning: 5 Part Series About How Machine Learning Works
There has been alot of talk about Machine learning – most notably for digital marketers and SEOs in regards to recent Google algorithm updates. But have you ever asked yourself “what is machine learning”, or wondered how it actually works? BloomReach engineer Srinath Sridhar walks through probability, Bayesian models and …
[Video] The 6 Steps for Driving Innovation Within Your Company
In a great series about innovation on telegraph.co.uk, co-author of Innovation as Usual and lecturer at IESE Business School, Thomas Wedell-Wedellsborg takes us through the 6 steps to drive innovation within your company or office. Step 1 Focus ‘Focus beats freedom’, says ‘Innovation as Usual’ author Thomas Wedell-Wedellsborg. Give employees …
Baratunde Thurston: Getting Things Done Is Inspiration + Sheer Willpower
One of the most entertaining 99u presentations I have seen in a while. Hats off to Baratunde Thurston for making me laugh on a snowy dreary Friday Morning in Chicago. How does a life-long solo act join a creative team? Comedian and author Baratunde Thurston walks us through his own …
Quote: Being the Richest Man in the Cemetery Doesn’t Matter to Me
This is another great quote by Steve Jobs, which speaks to his passion about what he was trying to accomplish – and much like Mark Zuckerberg, the money was not a factor. “Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying …
Quote: Innovation Distinguishes Between a Leader and a Follower
Great quote about leading innovation from Steve Jobs. “Innovation Distinguishes Between a Leader and a Follower”. Embed This Business Quote About Leading Innovation by LinchpinSEO Business Blog
Quote: Key to Life and Happiness by John Lennon
This is one of our favorite quotes from John Lennon. “When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They …
Quote: In Business, Crazy is a Compliment
A great quote from Linda Rottenberg. “In Business, Crazy is a Compliment” Embed This Business Quote About Innovation by LinchpinSEO Business Blog
Quote: Remmebering That You Are Going to Die is the Best Way to Avoid
A great quote by Steve Jobs. “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart” Embed This
Quote: If You’re Not Creating Waves, You’re Not Pushing Enough
A great quote about disrupting the ecosystem of business branding to break through the normalcy. “If You’re Not Creating Waves, You’re Not Pushing Enough”. Embed This Branding Quote by LinchpinSEO Business Blog
Motivational Quotes from Eric Thomas’s Secrets To Success Video
In our previous post we spotlighted a video by Eric Thomas about motivation and success. Below you will find some quotes from the video. Embed This Success by LinchpinSEO Embed This Life Success by LinchpinSEO Embed This Business Success by LinchpinSEO
Success: How Bad Do You Want It, A Motivational Video by Eric Thomas
Came across this video about motivation that really spoke to me and my mentality – good or bad. There have been days I arrive at Starbucks or a similar coffee shop to get my morning tea at 6am (which is my usual daily routine) and before I knew it, it …
[Interview] Mattias Gronborg @MattGron: Swedish Branding Consultant
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals such as Mattias Gronborg who are reshaping the lives of their clients in a positive and impactful way. This week’s interviewee …
6 Invaluable Online Resources for Small Businesses
It’s not easy to be a small business owner these days. Advertising is changing, social media is erupting and everyday there’s something new to snag your attention. Plus, you have a business to manage and care for! But there are online resources available to help you stay on top of …
7 Blogging Tips That Small Businesses Need To Know
Depending on your experience, blogging may or may not seem like a daunting addition to a small business marketing strategy. This article offers blogging tips for small businesses to get you started and focused on what matters. Recent statistics say companies that blog have 55% more website visits and generate …
The Human Element: Motivation & Passion Behind My Madness
The Motivation and Passion Behind My Madness I was meeting with a potential client yesterday and we got talking about careers and why people choose the path they do in life (yes very philosophical). John said,” I want to give you this business, but you have to answer one thing …
The Value of Blogging: Why Every Small Business Needs A Blog
For most small business owners, the world of social media is intimidating. There are several networks and not enough time to learn and manage them all. Besides, there’s an actual business to run – right? But one surefire way to reach your audience is to start a business blog in …
11 Lessons My Father Taught Me About Managing & Leading Teams
This is not going to be the traditional type of post where I write about SEO, Content, Infographics, or Web Design, but instead a look back at what I have learned from my father about managing and leading people. Preface My father grew up in Ridgewood, NJ. His father was …
2012 MarketingSherpa Study: SEO Is One of the Most Effective Lead Gen Tactics
MarketingSherpa surveyed 1,530 marketers during their 2012 B2B Benchmark Study to find what works in online and offline marketing. SEO came out on top once again as one of the most effective ways for B2B sites to drive leads. They broke it down into specific high-value tactics within SEO as …
Beginners Guide To Lean Manufacturing and Summary of Benefits
What is Lean Manufacturing? In order to maximize profit, manufacturers look for ways to reduce manufacturing costs without sacrificing productivity. Many companies implement lean manufacturing as a powerful cost-cutting measure. Essentially, lean manufacturing means removing inefficiencies in the production process: unnecessary work, unevenness in production, maintenance issues and so on. …
The Agile Method Explained: Beginners Guide & Summary of Benefits
The Agile Method Defined The Agile Method is a particular approach to project management that is utilized in software development. This method assists teams in responding to the unpredictability of constructing software. It uses incremental, iterative work sequences that are commonly known as sprints. A sprint is a period of …
Guest Blogging Tips To Build Value With Content
There are so many sites that could be utilizing guest posting and just aren’t, and many (not all) of the sites that are actually being proactive with guest posts are coming across as mini content farms because they are not thinking about how each post they accept or publish on …
Measuring SEO: The 3 Primary KPIs You Should Care About
With the evolution of SEO and the Googlebot Persona, SEO has become more inclusive of other disciplines and relies on team members across a company or agency to work together to drive quality traffic that deposits the user-type onto the page that best satisfies their intent. With the many updates …
The Complete Guide To Online Marketing for Small Business
Transitioning From Traditional Advertising To Online Advertising There are many benefits that online advertising and marketing have over traditional media such as newspapers, TV, radio and direct mail. These benefits include the ability to track the value of campaigns in real time, the ability to see real data about your …
Googlebot Persona: The Evolution of Googlebot from Robot to Person
Over the years, as we all know, SEO has evolved. With that evolution of SEO, I think it’s also time to think of Googlebot in a new light. The fundamental concern with Googlebot being a robot is it assumes at a core level that if you put the same thing …
SEO For Small Business: The E in SEO Stands For Effort
Running a few small businesses and a couple start-ups myself is exciting and quite the roller coaster for many reasons. I have been doing SEO for close to 9 years and have seen the evolution over time, and the complexity increase with the evolution. One thing that has not changed …
Competitive Analysis: I Don’t Have to Outrun the Lion, I Just Have to Outrun You
In my opinion one of the biggest mistakes SEO’s make is chasing the Google Algorithm. They focus mostly in part on trying to figure out the next big thing that Google will value, and lose sight of not only the user, but the competitive landscape as well; both of which …
Guide To Writing a Business Plan
People planning to start their own businesses are taking a huge step. There are many risks and rewards, and comprehensive planning and preparation are the keys to success in the endeavor. If the business requires funding from lenders or investors, entrepreneurs must convince complete strangers that their ideas are workable, …
A Charles Darwin Quote Explains Why Most Big Companies Fail At SEO
This post is more of an observation than a data driven SEO article as we usually post on Linchpin SEO, but I think it holds some weight when it comes to SEO in general for big companies. The post will be centered around the following quote by Charles Darwin (English …
10 Best Resources for Entrepreneurs
1. Small business association The small business association remains the best asset for anyone jumping into the field of entrepreneurship. They offer planners, services, tools and local resources. In addition to their content on their website, the entrepreneur can also access a free e-newsletter as well. They offer free online …
Best Resources for Todays Startup Business
If you were to ask anyone today what they thought a startup company was, you would find that most often the phrase is associated with high tech and high growth oriented companies. To me, “startup” has become a very common thing type of business even considering todays economy. In just …
Leadership Types, Styles, and Systems
What are Different Types of Leadership Styles? Since development of the hierarchy and infrastructure associated with modern corporations, the concept of the supervisor, or boss or direct superior, has been perceived in a number of dubious and satirical ways in both social circles and the media. The frequent image of …
Cloud Computing History and Benefits
What is Cloud Computing? Cloud computing is the use of delivering hosted services over the internet. Information is provided to the computers involved on demand. With cloud computing you’re accessing services and different resources to perform jobs with changing and dynamic needs. An application can access the cloud for a …
12 Most Valuable Pieces of SEO Advice
With the vast amount of SEO knowledge, tips and tactics found on the web, it can be difficult for businesses and individuals trying to learn how to do white hat SEO to cut through all the clutter and find sound advice. Below you will find a list of the 12 …
SEO ROI Beats PPC & Social Media For Generating Leads
Webmarketing123 did a recent study to gain insight into how B2C and B2B companies were using digital marketing to grow their businesses, and how effective each of the digital channels were at generating leads and sales. The numbers come from the 2011 State of Digital Marketing Report, which was compiled …
Authority Labs: Best Web-Based Rank Checking Tool For Google, Bing, and Yahoo
Founded in 2007 by Gangplank Authority Labs has fast become one of the top web-based rank checkers used by SEOs. The platform offers a fully automated service that allows you to track your site’s ranking performance in Google, Yahoo and Bing, across hundreds of different keywords. Authority Labs offers a …
Top 10 Digital Advertising Agencies in the US and UK
A digital agency is an agency whose primary focus is meeting the clients goals and objectives by utilizing the online space and the assets it offers. These distribution channels can include such things as SEO, SEM, Social Media, Web Design, and Media Buys. Below you will find the top digital …
Best SEO, Technology, Social Media Websites, and Blogs
SEOmoz SEOmoz develops SEO software, provides a robust link intelligence API, and hosts the web’s most vibrant SEO community. They are based in Seattle, but are often found traveling the globe to participate in marketing events and meetups. website SEO Roundtable The purpose behind the Search Engine Roundtable is to …
Free WordPress Installation Service for Small Businesses
What is WordPress? WordPress is a free CMS (content management system) that has been incredibly successful and risen from a handful of users to the most-used blog tool in the world. It is steadily taking over Blogger’s users to the point that Googles own Matt Cutts uses WordPress instead of …
10 Quick Ways To Become A Business Failure
I was listening to a book on my iPhone called “The Big Moo” by Seth Godin and came across a section that I thought was short and sweet and was a great part to summarize and share. This section outlines 11 bullet points about how to quickly become a failure …
Book Review of “How the Mighty Fall” by Jim Collins
So I started reading, actually listening to, “How the Mighty Fall” by Jim Collins for the 3rd time. I could remember back to companies I had worked for who were at the top of their game during the time I was there, and then suddenly, or over a short time …
Top 5 Business and Marketing Books You Need To Read
I have been listening to and reading alot of books about business, marketing, building a business, and starting a business over the last couple months and out of them all I have a list of 5 business books you must read if you want to be successful in today’s economy. …
