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SEO Web Design Case Studies and Resources

This category showcases some SEO case studies that were done for spas, theaters, car dealerships, and other local businesses. These case studies define concerns with the technical, content, links, and social (TLCs of SEO) aspects of the websites analyzed, and provide solutions for updating or fixing for the websites included in the studies.

We also would like to extend a welcome to any experts who have done SEO case studies or who would like to submit a guest post defining a case study they have performed.

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Google’s Content Reading Level: SEO Analysis of Top Colleges and Content Farms

Written By: Bill Ross

As an SEO I'm sure I look at the world in a slightly different way than most people. I see most things in terms of optimization; whether that is optimizing time, value, or Google rankings. I also am a very visual person, which in some regards is counter productive to ...

SEO Tips for Law Firms and Laywers

Written By: Katie Williams

Local SEO and web design in themselves can be challenging, but not as challenging as web design and seo for law firms. In most large cities such as Chicago, New York, Houston, Raleigh, or San Francisco, web design and seo for lawyers can be a very competitive area. Each ...

SEO For Car Dealers: Tips to Increase Web Leads & Traffic

Written By: Bill Ross

Below you will find the SEO thoughts from our analysis of the McGrath Audi dealer site and tips for other local auto and car dealers for increasing web leads, traffic, and sales of new and used cars from the free traffic that the search engines can provide by doing SEO ...

SEO for Local Theaters & Events: Increasing Traffic and Ticket Sales For Steppenwolf

Written By: Kathryn Armson

As an avid SEO practitioner, search optimization is more to me than just a nine to five job; it’s also a hobby. In an effort to combine SEO with my other hobbies, dance and theater, I decided to take a look at a local Chicago theater’s website to see if ...

SEO For Bands: Tips to Use Google to Increase Fans and Book More Shows

Written By: Bill Ross

Website that are designed and SEO'ed for bands should contain a few primary features that visitors who click through to a bands website are searching for; tour dates, information about the band members, personal interaction points, and a way to contact the band to build that connection and remove that ...

SEO For NonProfits: SEO Analysis of the Salvation Army, Feed the Children, & ASPCA

Written By: Bill Ross

As a small business agency we are always looking out for the local market or those with less than enough resources to reach their potential traffic or sales level from the search engines. This week we are going to do a high level SEO analysis of 5 Nonprofits to hopefully ...

SEO Web Design For Spas: Tips and Technical Case Study, Exhale Spa

Written By: Kathryn Armson

Exhale Spa merges the paths of mind and body well being and fulfilling the need for an experience that improves and transforms lives in one environment. Exhale currently operates spa and studios upscale locations in California, Florida, ...

SEO For Massage Schools: Tips, Technical Case Study, Cortiva Institute in Chicago

Written By: Kathryn Armson

Cortiva Institute is a community of massage therapy schools that deliver high quality of health and wellness education with a focus on humanity. They take a holistic and integrated approach to ensure that their graduates are prepared to ...

SEO For Recruitment: SEO Tips For Optimizing Job Listings to Lower Recruitment Costs

Written By: Bill Ross

Recruitment refers to the process of attracting, screening, and selecting qualified people for a job. For some components of the recruitment process, mid- and large-size organizations often retain professional recruiters or outsource some of the process to recruitment agencies. Some ...

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