Many small businesses don’t have the resources to host and serve their videos directly from their website, so the alternative is to create a YouTube page that is optimized for search engines, and place your videos there. Once on YouTube, business owners can then embed the video on their website.
One of the values that SEO’s (and people who understand how search works) bring to the table, is that ability to find new high-value keyword targets for websites using advanced keyword research and analysis. These keywords are used to define and shape strategies and reach new market segments.
Rand from SEOmoz talks about content uniqueness and search engines. He talks about adding value to content, utilizing snippets from others work, how the Panda Update will eventually hurt your site if there is tons of duplication, and other content topics centered around duplication and uniqueness.
In order to increase SEO value and drive conversions I am a huge believer in creating high-value content that speaks to a website’s primary persona or customer types. But creating content or doing content marketing to help SEO is not always possible.
With the focused attention by SEOs on guest blogging as a great tactic for gaining links, building brand, and marketing your business, there has been a ton of questions about how Google will react. The video below comes directly from Matt Cutts, Google’s Lead Spam Engineer, about how Google views guest blogging as a link building tactic.
Over the past few years of designing infographics, and executing marketing campaigns around awesome inforgaphic or data visualization designs, we have gained a few insights into what works well when executing an infographic strategy.
There is no doubt that infographics are a powerful way to drive substantial traffic as noted in our infographic case study, but Google warns that low value, misleading, off topic, or infographics that have incorrect data could be devalued as well as the links they acquired.
With the ton of content we have created for clients or for our own sites ranging from traditional articles to videos and infographics we have gained some positive insights in terms of content creation and content marketing.
As online marketing evolves and earned media (Social and SEO) becomes a driving force for businesses, it is important that our SEO and content methodology changes as well. As we wrote about in our “Evolution of Google from Robot to Persona” article, not only is the user expectation evolving from simply a quality design or unique content mindset, but so is that of the bots.
Over the last 3 years that we have been designing infographics for a ton of different clients across different industries, we have learned alot about succeeding with infographics; whether success means driving traffic, links, or building brand and social channels.
Every one of us writes. And for everything we write – from articles to emails to tweets – we have an audience of readers.
As we know content has regained the throne (although some would argue is was never de-throned) as the primary driving force for a website in regards to rankings. It is no longer acceptable to create low value posts that offer nothing more than generalizations about topics.
Content marketing means different things to different online marketers. In my opinion how people define content marketing comes down to the level of effort that they feel they need to put into, or what to put into, producing content to get the ROI they are striving to achieve.
Almost every ecommerce site faces the issue of boring product pages that don’t offer much more than product features (and maybe a few reviews if they’re lucky).
Having a piece of content go viral is a dream of almost every content writer, video producer, or average business person who has thought up an idea like “Will it Blend”. Getting a piece of content has many benefits such as gaining powerful links, driving traffic, and increasing brand recognition.
One of the best ways to avoid writer’s block is by creating an editorial calendar. You skip all those sessions of staring at a blank computer screen and get down to business generating content. You don’t have to wonder about what you’re going to write next, with an editorial calendar, the decisions are already made.
What is the ideal keyword density: 0.7%, 7%, or 77%? Or is it some other number at has been defined by Google and other search engines?
With the Panda update going live back in February (2011) attacking shallow, thin, and low quality content, it is now much more important to write articles and content that is in-depth and valuable for a user.
Identifying infographic ideas are sometimes the hardest part of creating a cool, interesting, and engaging infographic that is relevant to your local business. As we mentioned previously there are many benefits of infographics that include increasing brand awareness, building links to your website, and building social communities around your online property.
Since 2006, when the first ‘viral’ infographic was launched, Internet users and SEOs alike have become avid fans of these creative designs. Infographics are a great way to visualize large amounts of information and are a cost effective method for gaining a wide variety of inbound links and traffic to your site.
Was your site impacted by the Panda Update? Do you know how to fix it, or at least how to do a basic content audit to come up with a strategic path to help your content rank better again. Below are a set of questions to ask during your content audit that could help you fix your content if you were affected by the wide spread Panda update.
Keyword research is very important when it comes to creating articles and research topics that people are searching for. It also becomes important when you’re searching for supporting keywords that will add depth and diversity to your research.