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Marketing Infographics
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Guide to Personas
Content Strategy Insights and Resources
Content creation is a challenge that most businesses face. With the current Panda update, it makes it vital that content is not only written well, but includes a diverse set of content types such as video, lists, and images. Creating content that is valuable to your primary customer set will increase the link value and social sharing value of the content and ultimately increase the value of the content for the user. This category will cover tips, research, and information about content strategy, content creation, and doing content audits in a post Panda world.
We also would like to extend a welcome to any experts or writers in the field of content creation who would like to submit a guest post.
Blind Guest Posting: The Reason I Don’t Date Online by @JeriannWatkins
Jeriann Watkins is a writer living in Boise, Idaho. She enjoys writing about many subjects, including white-hat SEO and new advances in internet technology. She currently works for Page One Power, which offers relevancy first link building services. These days it seems you can do everything online. You can learn …
[Video] How Unique Does Content Need To Be To Rank Well?
Rand from SEOmoz talks about content uniqueness and search engines. He talks about adding value to content, utilizing snippets from others work, how the Panda Update will eventually hurt your site if there is tons of duplication, and other content topics centered around duplication and uniqueness. He even answers the …
[Video] How To Do SEO When You Can’t Create Content
In order to increase SEO value and drive conversions I am a huge believer in creating high-value content that speaks to a website’s primary persona or customer types. But creating content or doing content marketing to help SEO is not always possible. We have all had clients that for any …
[Video] Google’s Official View on Guest Blogging For Links
With the focused attention by SEOs on guest blogging as a great tactic for gaining links, building brand, and marketing your business, there has been a ton of questions about how Google will react. The video below comes directly from Matt Cutts, Google’s Lead Spam Engineer, about how Google views …
Will Google Devalue Poorly Done Infographics Like Low-Value Content?
There is no doubt that infographics are a powerful way to drive substantial traffic as noted in our infographic case study, but Google warns that low value, misleading, off topic, or infographics that have incorrect data could be devalued as well as the links they acquired. I would not be …
Insights For Creating Successful Website Content
With the ton of content we have created for clients or for our own sites ranging from traditional articles to videos and infographics we have gained some positive insights in terms of content creation and content marketing. Below you will find a quick scannable list of some of the more …
Content Methodology: Creating Unique & Quality Content Isn’t Enough Anymore
As online marketing evolves and earned media (Social and SEO) becomes a driving force for businesses, it is important that our SEO and content methodology changes as well. As we wrote about in our “Evolution of Google from Robot to Persona” article, not only is the user expectation evolving from …
Infographic Creation Tips: The 3 D’s of Infographic Strategy and Virality
Over the last 3 years that we have been designing infographics for a ton of different clients across different industries, we have learned alot about succeeding with infographics; whether success means driving traffic, links, or building brand and social channels. Like with any piece of content there have been huge …
Keys to Stronger Sentences from Linchpin SEO’s Proofreading Team
Every one of us writes. And for everything we write – from articles to emails to tweets – we have an audience of readers. Clarity is crucial Succinct, clear writing ensures that your audience spends as little time as possible in the “work” of reading so they can enjoy the …
Content 101 Training Presentation For Bloggers and Small Businesses
As we know content has regained the throne (although some would argue is was never de-throned) as the primary driving force for a website in regards to rankings. It is no longer acceptable to create low value posts that offer nothing more than generalizations about topics. Content in the post …
What Is Content Marketing and Content Strategy?
What Is Content Marketing? Content marketing means different things to different online marketers. In my opinion how people define content marketing comes down to the level of effort that they feel they need to put into, or what to put into, producing content to get the ROI they are striving …
[Video] How To Make Boring Product Pages Rank Better
Almost every ecommerce site faces the issue of boring product pages that don’t offer much more than product features (and maybe a few reviews if they’re lucky). This type of product page has many issues such as thin content, low value, low link ability, and are usually duplicated when they …
[Video]: How to Increase the Odds of Your Content Going Viral
Having a piece of content go viral is a dream of almost every content writer, video producer, or average business person who has thought up an idea like “Will it Blend”. Getting a piece of content has many benefits such as gaining powerful links, driving traffic, and increasing brand recognition. …
Editorial Calendar: Tips for Creating an Editorial Calendar
One of the best ways to avoid writer’s block is by creating an editorial calendar. You skip all those sessions of staring at a blank computer screen and get down to business generating content. You don’t have to wonder about what you’re going to write next, with an editorial calendar, …
[Video] What is the Ideal Keyword Density, Directly From Matt Cutts at Google
What is the ideal keyword density: 0.7%, 7%, or 77%? Or is it some other number? What is the correct keyword density for seo, is keyword density real, or does keyword density even exist in the Google algorithm for seo? Below Matt Cutts, lead spam engineer at Google answers these …
Content Creation Techniques: Create Value & Build Editorial Calendars
With the Panda update going live back in February (2011) attacking shallow, thin, and low quality content, it is now much more important to write articles and content that is in-depth and valuable for a user. The days are gone when you could take 1 article and split it up …
Find Content Creation Ideas by Using Oprah.com, DoctorOz.com, & Talk Shows
What I am about to explain is a very unconventional, yet advanced way to generate content ideas. It will create high value content ideas. It will help you create quality content that is almost certain to drive traffic. It could get your content spotlighted on major media outlets and blogs. …
Top Content Creation Agencies and Firms in the US and UK
With the recent update to Google (Panda Update) content creation has come under fire due to content farms creating a mass amount of low quality content. If you are going to select a content creation agency or firm to create content for your website or do content marketing, it is …
How Infographics Help Your Site Gain Links, Increase Traffic, and Build Brand
Since 2006, when the first ‘viral’ infographic was launched, Internet users and SEOs alike have become avid fans of these creative designs. Infographics are a great way to visualize large amounts of information and are a cost effective method for gaining a wide variety of inbound links and traffic to …
Guidelines for Creating Quality Content with the SEOmoz Panda Questionnaire
In February of this year Google rolled out one of it’s most aggressive algorithmic updates yet, nicknamed the Panda Update. This update focuses on combatting spam by removing low-quality, thin content from the search results. With this update came a lot of discussion on how to generate quality content and …
Guide to the New SEOmoz Keyword Analysis Tool
With so many SEO tools out there it’s hard to know which ones are the best to use, but SEOmoz’s Keyword Analysis tool (formally the Keyword Difficulty tool) is a powerful tool that should be a part of every SEO’s toolkit. This tool provides in-depth information on everything you could …
Fixing Your Content Affected By The Panda Update
Was your site impacted by the Panda Update? Do you know how to fix it, or at least how to do a basic content audit to come up with a strategic path to help your content rank better again. Below are a set of questions to ask during your content …
Content Creation Tools, Online Software, and Secrets
Content Creation Tools, Online Software, and Secrets Niche Watch What is Niche Watch:”Find exactly which competitors are there for your niche keywords” and gain better search engine placement by targeting the technical aspects. How to use Niche Watch Niche watch can help determine the off-site metrics that a piece of …
Use Google and Yahoo Suggest To Create Business Resources
Keyword research is very important when it comes to creating articles and research topics that people are searching for. It also becomes important when you’re searching for supporting keywords that will add depth and diversity to your research. Below I have outlined one of our most popular tips in regards …
