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Digital PR Insights and Resources
Digital PR for small and mid-market businesses is vital to help the build authority and trust in the local city, state, or region they are targeting. This category will cover Digital PR tips, research, and strategies to teach businesses how to to gain links, increase exposure, and build authority and trust with users and search engines.
We also would like to extend a welcome to any experts in the field of Digital PR who would like to submit a guest post.
[Video] What is Co-Citation, and Is It More Important than Anchortext?
Co-citation is a evolving ranking metric that has become more important in the world of SEO. It relies less on the link and anchor text used within the link, and more about what the text located around the brand name says about that brand. For example, if you take the …
Yet Another Reason High-Value Content Is Key For Building Links
With links still being the primary metric that Google uses to help it rank its search results, it is still important (and will be for many years to come) to build high-value links. We have all heard about the traditional reasons for building links by creating high-value content assets (articles, …
Link Trades: Tips for Making Reciprocal Links Work For Your SEO
I recently received a link trade (reciprocal link) request email from another site causing me to ask myself, how can I make the tons of link trade requests that I get, work in my favor. Most of these sites are low quality or riddled with spam, but some of the …
Huge List of Link Building Resources: I Got 99 Problems But a Link Ain’t One
Every week there is at least 1 article on SEOmoz, Ontolo, Search Engine Round Table, Search Engine Land, Distilled, or other blogs, that outline some great tips and techniques for getting quality links with different sets of content. They dive into in-depth analysis about how to find link partners and …
Free Link Building Tools for Finding And Interacting With Link Prospects
As the web gets wiser to the practices of SEOs the nature of link building has evolved from simple outreach to an art form, which relies upon more strategic, PR-like tactics. Link builders can no longer mass automate link requests, but must work at building relationships with online influencers if …
External Links and Inbound Marketing Campaigns Value and Benefits
History of The Hyperlink 1965: The term “hyperlink” was coined by Ted Nelson and his assistant Calvin Curtin at the start of Project Xanadu. Nelson had been inspired by “As We May Think”, a popular essay by Vannevar Bush. In this essay, Bush described a microfilm-based machine in which one …
Base 8 Logarithmic Scale of Google’s Real and Toolbar PageRank
The Google PageRank algorithm is logarithmic and not linear and most SEO’s believe the base is between 8 and 9. The following takes into account a base of 8 in the Google PageRank Algorithm. There are two types of pagerank. Toolbar pagerank with is the little green bar that can …
Using FindPeopleOnPlus for Link Building and Blogger Outreach
What is Google+? Google plus is Google’s recent attempt at breaking into the social space and building a network to complete with Facebook. The benefits they have include a built in Gmail and Google profile base, and currently (as of July 2011) have hit the 10 million user mark. What …
SEO Friendly Directories: Directory Submission and SEO, Does It Help?
What is directory submission? Back in the day when SEO was easier, and Google was not as sophisticated when it came to detecting low quality links from directories, SEO’s and webmasters would submit sites to many different directories. They would do mass directory submissions trying and gain traffic from people …
Link Building Tools: Use The SEOmoz Toolset To Find Link Opportunities
Competitive Link Research Tool Simply put it helps a SEO or link builder find powerful sites your competitors are getting links from but you”re missing out on. How to use the Competitive Link Research Tool Enter your site (the target for optimization) Enter at least two competitors to find links …
How to Build Links To Your Small Business Website
Link building for small businesses can be challenging but is a must have for local businesses doing SEO. If you plan to rank in your local area or a specific keyword, one of the keys is to gain links from the same community, city, or town you wan tot rank …
Increase Links To Your Website: Rules For Building Great Content
Links are the key to ranking well and driving user metrics for SEO, but to get links the content that is produced needs to follow some basic guidelines to maximize user engagement and links. What are these guidelines? How to increase links to your content? A recent content study came …
Comment Marketing: Market Your Small Business By Joining The Conversation
Participating in the conversation by commenting is a powerful marketing practice that can help build your brand as a writer and driving traffic to your articles. The problem that arises is since Google focuses heavily on back links in their algorithm, comments get filled with low quality conversation spam and …