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SEO Process and Resources

Most of the technical side of SEO can be built on processes such as proper URL structure or how to return a proper header response code. This category includes posts that define some of those processes along with process checklists to help define the SEO basics of your website.

We also would like to extend a welcome to any experts in the field of SEO process who would like to submit a guest post.

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New Page Creation Checklist Guide For SEO

Written By: Katie Williams

Below you will find a basic SEO checklist for new page creation. It acts as a is a reference and guide to ensure that each new page contains all the basic SEO elements. Download The Page Creation PDF Here Create a unique URL

HTML and XML Sitemap Creation Process and Benefits

Written By: Bill Ross

Sitemaps can be helpful in the indexation and crawling of a website. Below are the two types of sitemaps that we currently use and the process for keeping them up to date. XML Sitemap An XML Sitemap is created based on specific protocols and helps the search engines discover pages that ...

SEO Audit Process: How To Perform An SEO Audit and Basic Questions To Ask

Written By: Bill Ross

Executing a SEO audit is a very involved process that touches on many of the aspects that can help or hurt your rankings, indexation and crawl rate in the search engines. Below you will find a few of the high level questions we ask when performing a website SEO audit ...

SEO: Canonical Tags, Robots.txt, Meta Robots

Written By: Katie Williams

Robots.txt Most search engine spiders only visit the places on a website where they have permission to crawl. When spiders access a site, they check a special file in the root directory of the web server called “robots.txt”. This file is a tool for blocking spiders from crawling and indexing duplicate ...

Video Optimization: Process For Optimizing Videos

Written By: Katie Williams

Optimizing Videos On Video Search Engines Video file should be keyword focused Title of video page should be keyword focused Description of video should be well written and focused on the keywords, much like any other piece of content. When linking out to YouTube videos, only use the link provided by YouTube and not ...

Page Deletion Process: What To Think About When Deleting A Page

Written By: Katie Williams

If a page needs to be deleted, a reason for deletion should be created to help determine if there needs to be a mapping to a new page or if the page should be archived. Why? A page that is deleted has acquired some metrics from the search engines and ...

URL Rules: Rules to Follow To Create SEO and User Friendly URLs

Written By: Bill Ross

So your creating a new site, or thinking about rewriting your URLs to help your users and the search engines understand your website and its pages more accurately. URLs are important when it comes to indexation, marketing, click through, and when other sites link to your website. They should ...

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