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A Linchpin's Life in Pictures
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Marketing Infographics
Customer Journeys
Twitter Tweet Cheat Sheet
Facebook Post Cheat Sheet
Facebook Best Days to Post By Industry
Top SEO's As Lego People
Guide to Personas
Social Media Insights and Resources
Social media is about building a community around your brand and interacting with that community by providing them engagement assets such as content, infographics, or videos. This community can help with link building, feedback about new products or services, and socializing your new assets.
Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”
Meet: The Brilliance Behind @BundlePost, @Fondalo and @PerfectJulia
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. It is an honor to introduce Robert Caruso …
Meet @NateGinsburg: Entrepreneur, Traveler and Photographer
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. This week’s interview is an inspiration. Have you …
Meet @CharlesBivona: A Poet Saved By Social Media
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. There are few people I’ve come across in …
Getting People to LOL or OMG Means Little If They Never Pony Up Some Money
This is one of my favorite @leeclowsbeard tweets of all time; “Getting people to LOL or OMG means little if they never pony up some $$$.”. It speaks to the many concerns I have with the direction that much of Digital (traditionally a very accountable and measurable medium) is going …
Meet @JonLoomer: Husband, Father and All-Star Social Media Man
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. I was fortunate enough to meet Jon Loomer …
[Video] My Interview With @adamhousley From Tech Take Live on Fox News
I had the pleasure to speak with Adam Housley on Tech Take Live for Fox News about the best days to post to Facebook. This was in reference to the infographic I did – which was based on the Analysis by Buddy Media of 1800 Facebook Pages of some of …
Top 250 Lee Clow’s Beard (@leeclowsbeard) Tweets
Lee Clow is currently the Chairman and Global Director of TBWA\Worldwide, and was formerly its Chief Creative Officer. Advertising Age referred to him as “advertising’s art director guru”. A young writer named Jason Fox began channeling Lee in the form of Tweets with emanated from the ad legends beard – …
Meet Aaron @Biebert: Social Entrepreneur, Digital Geek and Family Man
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. I haven’t personally known Aaron for very long, …
[Interview] Meet Jeff @BarrettAll: CEO, Professional Funny Guy & PR Wiz
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. There are few people capable of being truly …
[Interview] Meet @AskAaronLee: Social Media Rockstar and Food Lover
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. With great pleasure I introduce a fellow foodie …
[Interview] Blake Jamieson (@blakejamieson): Social Media Consultant & Ebook Writer
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the the digital atmosphere in a positive and impactful way. I am super excited to introduce, Blake Jamieson, …
[Interview] Shauna Stuart (@ShaunaReporter): A Freelance Journalist Who Loves Social Media
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the lives of their clients in a positive and impactful way. This week’s interview is a bit different …
Engagement Peaks: The One Twitter Insight You’re Probably Missing
We’re all searching for strategies to grow our twitter following and get influential individuals into our community (in fact, we previously outlined some here). But you may be overlooking one stat that can drastically affect how many of your hard-earned community members see your tweets – and thus, how many …
[Interview] Kevin Kelly (@KP_Kelly): The Social Media Marketer Obsessed with Marathons
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the lives of their clients in a positive and impactful way.This week we are interviewing Kevin Kelly, the …
[Interview] Albert Qian (@AlbertQian): Social Man Behind “The Southern California Story”
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the lives of their clients in a positive and impactful way. This week’s interview is the most active …
[Interview] Morgan Barnhart (@MorganBarnhart), Social Media Consultant & CEO
At LinchPinSEO we value supporting fellow professionals in our industry and spreading the love. With that in mind, we have decided to start doing interviews with digital media professionals who are reshaping the lives of their clients in a positive and impactful way. This week’s interview is Morgan Barnhart who …
[Interviews] Social Media Tool Advice From Social Media Directors & CEOs
When it comes to social media management tools, the truth is, there is no best. Tools gain and lose popularity on a daily basis and although some have lasting power – they are a select few. The most relevant variables to consider when choosing a tool are the type of …
10 Ways To Promote Your Small Business Social Media Profiles
The company blog, email newsletter and social media profiles are created. But now what – how does your small business promote them? Chances are, unless the business is well established, people do not know to search for it online or that it exists. To begin encouraging people to join a …
Humor: A Social Media Marketing Tool For Small Businesses
I’m struck by how laughter connects you with people. It’s almost impossible to maintain any kind of distance or any sense of social hierarchy when you’re just howling with laughter. Laughter is a force for democracy. – John Cleese Humor is one of life’s greatest gifts. It adds spice to …
Instagram for Small Business: The Perfect Compliment to Any Social Strategy
Instagram, the top photo-sharing app of the mobile and social world should be utilized by every small business marketing strategy. It is the perfect channel to create beautiful content for Facebook and Twitter accounts. Depending on one’s media experience, Instagram may be a whole new network. It debuted October 2010 …
The Most Valuable Marketing Strategies Small Businesses Forget
Big brands are proficient at implementing social media into their marketing strategies because they have the funds, resources and warm bodies to keep it running. But where does that leave small businesses? Even though more small businesses are jumping on the social media train, there is a key link missing …
Facebook Page Timeline: Why It’s Important for Small Businesses
Did you know the Gap clothing store originated in 1969 because founder Don Fisher could not find a pair of jeans that fit? WIth one post, the Gap’s Facebook Timeline shared the business’ beginnings and endeared me to it (who does not have problems with jeans). In the past few …
Will Being on Google+ Help My SEO and Rankings?
The question of whether or not being on Google Plus as a business will help your Google rankings or drive more organic traffic to your website is posed almost daily. What is Google+ For those of you who don’t know what Google+ (Google Plus, G+) is, let’s start with that. …
Tips & Tricks To Set Up Facebook & Twitter Designs
What does it take to create pictures and backgrounds for Facebook and Twitter? This how-to guide will explain how to size photos, go over guidelines, and share professional tips on optimization. As mentioned in a previous post, design is a crucial component for every online asset. Excellent design builds trust …
Social Media Marketing Tips for Small Businesses
If you are a small business owner, deciding where to spend marketing money or time can be nerve-racking. There are so many different avenues to take and because avenues change quickly – it is hard to keep up. But there is a light at the end of the tunnel, and …
Twitter Insights To Grow Followers and Increase Engagement
Much like doing SEO correctly and thoroughly social media is not a quick hit. Building community (followers or fans), moderating that community, and ensuring that your community stays engaged is a full time job. I am, by nature, an observer. I enjoy listening, drawing conclusions, and gaining insights from things …
Pinterest Do’s and Don’ts for Small Businesses
Every social media network has ethical rules to abide by. They ensure a good reputation and assist in getting the most out of your investment. Pinterest is a unique network in that it is completely visual and allows users to share visual property from all over the Internet. But freedom …
The Small Business Beginner’s Guide To Pinterest
Founded by a previous Google employee, Pinterest caught the attention of everyone this year. From students, to stay-at-home moms, to marketers, to social media fenes – people cannot stop pinning. For small business owners, Pinterest represents a strong vehicle to drive traffic to the website, generate leads, and give its …
Twitter for Small Business Part 5: Measuring Social Media Success
The process of measuring success, or ROI (return on investment) on Twitter or any other social media network depends on the specifics of your initial business goals. ROI is a popular acronym in the social media landscape and although some argue Twitter is not the place to generate leads or …
Twitter for Small Business Part 4: Dos and Don’ts
We have written about setting up Twitter for your small business, Twitter strategies, how to gain followers, and now we bring you the Dos and Don’ts of Twitter. Although navigating the world of Twitter is not a straightforward endeavor, there are general guidelines to follow during its creation. This list …
Twitter for Small Business Part 3: How To Build Followers & Extend Reach
In our first two Twitter Guides we talked about Twitter Setup and Twitter Strategy. As we have seen, any business can start a Twitter account, but making it successful takes time and patience. The secret is finding, building and feeding relationships with your followers. But how do you locate the …
Twitter for Small Business Part 2: Strategy
In the last post, Twitter for Small Business Part 1: Setup and Terminology, we discussed assets to set up a small business account and reviewed network specific vocabulary to navigate Twitter in a knowledgeable way. Now it is time to discuss Part 2: Strategy. Depending on your experience with social …
Twitter for Small Business Part 1: Setup and Terminology
If you are a small business owner, you have probably been watching social media explode. At first it was considered a trend, then a new way to communicate with friends and family, and now it is the most effective way to advertise and communicate with the people you value most: …
Social Media Etiquette: 9 Guidelines for Businesses and Users
Social media etiquette plays a vital role in how an individual or business is viewed in the social media arena. Therefore, it is wise to be aware of how you conduct yourself online. Similar to the rules governing everyday interactions, there are guidelines for participating in the online community in …
9 Tips To Build A Successful Facebook Fan Page
Making the decision to promote yourself or your business through Facebook fan pages is exciting. Facebook boasts a network of over 845 million people worldwide, and there are many reasons to become a part of the community on a professional level. Setting up a Facebook page can seem intimidating, especially …
Why Your Small Business Needs A Facebook Website
The world of social media offers thousands of ways to initiate discussion about your business, plenty of avenues to stake a claim to and hundreds of social media networks to broadcast from. But all of these paths lead back to Facebook. Facebook is the prime example of social media success, …
Linchpin SEO Google Plus Page: Circle Our Company Page
Google recently opened up the ability for brands and businesses to create pages. Google Plus for businesses and brands is now a reality. Google Plus Pages is basically the Google version of Facebook Fan Pages, and gives businesses a chance to claim their profile on the social network and interact …
The Difference Between Facebook Like, Website Like, and Become a Fan
Facebook Like Button that is placed on a clients website (that is pulled from the Facebook developers page) This is a script that pulls in the specific page a user is on (or it can be set to just pull in a specified URL). Must be logged into Facebook to …
Utilize Q&A Websites To Spread Your Small Business Articles
History of Question and Answer Websites Question and answer websites have become more popular over the last few years with the rise of such sites as Wiki Answers, Yahoo Answers, and Answer Bag. Google was one of the original pioneers of the Q&A website, but they found it hard to …
Using Wikipedia To Help Market Your Small Business
53% of American Internet users look for information on Wikipedia, up from 36 percent in 2007 The Best Way To Use Wikipedia To Promote Your Small Business Wikipedia, the popular community-edited website, is not considered a reliable source of information when writing papers or fact-checking information. Most believe that because …
