Wikipedia, the popular community-edited website, is not considered a reliable source of information when writing papers or fact-checking information. Most believe that because anyone can create and edit the information on the site, the information can easily be biased and/or inaccurate.
I had the pleasure to speak with Adam Housley on Tech Take Live for Fox News about the best days to post to Facebook. This was in reference to the infographic I did – which was based on the Analysis by Buddy Media of 1800 Facebook Pages of some of the worlds largest brands.
Lee Clow is currently the Chairman and Global Director of TBWA\Worldwide, and was formerly its Chief Creative Officer. Advertising Age referred to him as “advertising’s art director guru”. A young writer named Jason Fox began channeling Lee in the form of Tweets with emanated from the ad legends beard – thus @leeclowsbeard was born.
The company blog, email newsletter and social media profiles are created. But now what – how does your small business promote them?
Humor is one of life’s greatest gifts. It adds spice to the everyday push and pull and prevents us from taking it too seriously.
Instagram, the top photo-sharing app of the mobile and social world should be utilized by every small business marketing strategy. It is the perfect channel to create beautiful content for Facebook and Twitter accounts.
Did you know the Gap clothing store originated in 1969 because founder Don Fisher could not find a pair of jeans that fit? WIth one post, the Gap’s Facebook Timeline shared the business’ beginnings and endeared me to it (who does not have problems with jeans).
The question of whether or not being on Google Plus as a business will help your Google rankings or drive more organic traffic to your website is posed almost daily.
What does it take to create pictures and backgrounds for Facebook and Twitter? This how-to guide will explain how to size photos, go over guidelines, and share professional tips on optimization.
If you are a small business owner, deciding where to spend marketing money or time can be nerve-racking. There are so many different avenues to take and because avenues change quickly – it is hard to keep up.
Much like doing SEO correctly and thoroughly social media is not a quick hit. Building community (followers or fans), moderating that community, and ensuring that your community stays engaged is a full time job.
Every social media network has ethical rules to abide by. They ensure a good reputation and assist in getting the most out of your investment.
Founded by a previous Google employee, Pinterest caught the attention of everyone this year. From students, to stay-at-home moms, to marketers, to social media fenes – people cannot stop pinning.
The process of measuring success, or ROI (return on investment) on Twitter or any other social media network depends on the specifics of your initial business goals.
In the last post, Twitter for Small Business Part 1: Setup and Terminology, we discussed assets to set up a small business account and reviewed network specific vocabulary to navigate Twitter in a knowledgeable way. Now it is time to discuss Part 2: Strategy.
If you are a small business owner, you have probably been watching social media explode. At first it was considered a trend, then a new way to communicate with friends and family, and now it is the most effective way to advertise and communicate with the people you value most: your customers.
Social media etiquette plays a vital role in how an individual or business is viewed in the social media arena. Therefore, it is wise to be aware of how you conduct yourself online.
Making the decision to promote yourself or your business through Facebook fan pages is exciting. Facebook boasts a network of over 845 million people worldwide, and there are many reasons to become a part of the community on a professional level.