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Web Design Insights and Resources
A small business should not have to accept a generic website template from a company that is not in the business of creating websites, or have to resort to cheap website building software that spew out low grade designs. This category will cover web design tips, research, and information to help local businesses stay informed about recent web design strategies and news.
We also would like to extend a welcome to any experts in the field of web design who would like to submit a guest post.
Meet The Top 5 Blogging Platforms for Small Business

Social media is changing the advertising landscape making it easier and more difficult to reach your target audience. With that in mind, blogging is still the number one avenue to market your business. Blogging creates a relationship, builds value and trust in your brand and lets you show off your …
10 Free Responsive WordPress Themes for Small Business

If you aren’t aware of the ‘mobile revolution’ taking place, you’d better get on board! Mobile is happening in a huge way and if your business website isn’t up to speed, customers will be slipping out the backdoor and into the hands of the competition. Responsive website themes enable small …
5 Premium WordPress Plugins for Small Businesses

I hate to say this, but not all plugins are created equal. And when it comes to WordPress web design, the abundance of plugins make it even harder to differentiate between those worth using and those worth bypassing. But this list of plug-ins are tested and used by some of …
10 Free Fonts for Typography Lovers

There are few additives relating to design I love as much as typography. But I have to admit, I am still a newbie when it comes to explaining it the way the experts do. It’s not easy to articulate why a font appeals to you, or why it belongs in …
Site Consolidation Strategy To Avoid Ranking Metrics & User Fragmentation
“United We Stand, Divided We Fall” had a different meaning when it was first said, but it applies to website design and site consolidation efforts perfectly. When it comes to site consolidation strategy there is one question that seems to repeatedly come up from clients, “What do we do with …
Microsite Strategy: How An SEO Thinks Through Microsite Strategy

A question that seems to come up alot from clients or internal team members is “How did we reach the conclusion we do in regards to a specific strategy?”. So I thought I would take a somewhat simple topic about microsite strategy and create a flow chart about how an …
Why Good Design Is Important For Small Businesses

As the Internet landscape evolves, good design has become a key factor to all businesses. Large businesses boast iconic images and initially unknown brands are skyrocketing to worldwide recognition. At the bottom of the pack are small businesses, spending their money on employees and projects instead of cultivating a solid …
Understanding UX Web Design: Guide For Beginners

There is movement happening in the design world, one which begs designers to put aside their own aesthetics and create with the user in mind. This movement pushed UX, or user experience, to the forefront of design, especially web design. Previously, websites were created at the whims of a designer …
9 Places To Find Design Inspiration To Get You Out Of A Design Rut

What is design? Webster’s dictionary has several meanings from a scheming plot to a mental project. But if you think about it, design is everywhere. It pieces together a bridge over water, erects cathedrals from rock and gives a toothbrush its resting place. Drawing inspiration for design is as simple …
[Video] How Google Handles Pagination Straight From Google’s Maile Ohye

Paginated pages that are often found on large ecommerce websites or large content websites are difficult for SEOs to optimize and can provide little value based on user intent. Most content websites utilize pagination within articles to increase their “pageview” count (which is what they base their ad sales from). …
Improve the SEO Value of Your WordPress Category Archives
Have you checked out the category archives here on LinchpinSEO? This is the header for the SEO Articles Archive. As you can see they have added a text-based description of the category to the archive. This simple tactic is important for our SEO practices. Many people seem to forget that Category Archives …
10 Tips For A Smooth Site Design Process
1. Determine the goals of the new site will it be an informational site, a lead gen site, or an e-commerce site? The goal of the site will impact what keyword themes you will focus on, how the site architecture is designed, and how in depth the content needs to …
Great Web Design Quote From Seth Godin
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a dealbreaker. – Seth Godin This is so true and the main reason we have chosen to remain a small web design agency. Our primary team consists of myself …
Best Web Design Studios In The US
Onwired 107-B Kilmayne Dr Cary, NC 27511 Web Design Website Onwired is a Cary, NC based design studio that is made up of some leading designers and interactive marketers such as Tony Chester, Jon Norris, Jen Chester, Chris Harrison, Megan Stout, Troy Thompson, and Joe Willson. They do logo and …
Sketchup Intermediate Guide, Tutorial, and Cheat-Sheet
Topics Covered In This Sketchup Article How to use Sketchup Sketchup cheat-sheet for Intermediate users The following list is a great tool if you’ve read the Sketchup Beginner’s Guide. Print this out and leave beside your computer as you continue to build your first model. Included is a follow up …
Sketchup: Beginners Tutorial and Tips About Using Keyboard Commands
Sketchup Topics Covered Crash course in Sketchup How to Use Sketchup Great Sketchup Cheat-Sheet What is Sketchup? Sketchup began in 2000 as a “3d for everyone” tool. In the last ten years it has been bought by Google and transformed into one of the most well known and user friendly …
10 Tips For Designing a Winning Small Business Website
Designing an engaging Web site starts with clearly understanding what your message is and who you want it to reach. If your Web site is intended to be primarily an information tool, providing visitors with detailed background on your products and services, that’s going to drive the site’s organization and …
Free Websites For Elementary and High School Teachers
Having been immersed (through stories from teachers in our families) in the constant struggle that educational facilities face when it comes to budgets and resources we feel we can offer something to help. Linchpin SEO wants to give back and help the educational community by offering free websites including design …









