Search engines despise 3rd-party aggregators unless it’s themselves -@gregboser
I still can’t believe someone at #pubcon asked me the best way to do doorway pages. Amit’s take: “Don’t do that.”
– @mattcutts
You don’t want to go where search engines are, you want to go where search engines will be – @mattcutts
If you want to rank on stuff Google wants to serve directly (like local), you need almost wikipedia-like authority now -@gregboser
High bounce rate back to results page = signal of low quality. – @duaneforrester
Serving local value directly adds value – that’s why SEs are doing it. How can you show you directly add value too? -@duaneforrester
Search engines look for: content, social signals, user experience, link building, SEO -more or less in that order – @duaneforrester
@dannysullivan charges $500,000 to speak at conferences. – @rustybrick
SEO – focus on key metrics, do not get distracted. Measure thing you control. – @tomcritchlow
The only way to return trust to content sources is to return to human-curated content – @skrenta
The web’s grown 1000x in the last 10 years, and most of it is junk – @skrenta
Please remember… Your social campaigns cannot be about you; otherwise, they will fail. – @stonetemple
50% of tasks on Mechanical Turk is spam generation – @skrenta
Vegas early morning sunlight it’s like gods flashlight tapping on your car window – @graywolf
Great tip by @sspencer – if you see indented listing, add num=9 to URL – if 2nd listing removed, true position = 10 – @cemper
I don’t care about traffic, I don’t care about rankings, I care about revenue – @robsnell
New in Bing webmaster tools: expanded crawl details (including the links linking to that URL!) -@duaneforrester
An impression of your landing page is formed in 50 milliseconds. – @tim_ash
Pandas made out of acai? This might be the official #pubcon snack. – @mattcutts
Got a page topped with ads, Google’s evaluating algo changes to penalize these – @mattcutts
CPR = content performance ratio. Do you know your site’s CPR? – @JoannaLord
If your link velocity/anchor text profile doesn’t match other/older sites in your industry you prob got it unnaturally – @gregboser
98% of Facebook fans view content through their Newsfeed. Focus on great content not fancy tabs on your page. – @alison
Every time @MichelleDLowery swears at her laptop while liveblogging, a kitten gets its wings. – @LisaBarone
A link is not a link unless Google has actually indexed it. – @rjonesx
How do you hide tax records from the IRS? Put noindex on the envelope. – @WeIncrease
AdCenter data now being integrated into Bing WMT – Great data to increase, target terms and up clicks – @duanneforrester
Plan for mobile in any community/social strategy – you need to be doing this now. – @rogerdooley
No matter how hard we try… the most difficult part of SEO is getting things implemented – @DerrickWheeler
Have to admire the transparency of bing in their webmaster tools, even if I despise their search engine. – @JTPotts
Optimized video is 53 times more likely to show up on page 1 of Google than a standard HTML page. – @ArkieK



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