About Linchpin SEO

Highbeam Research

Highbeam.com is a large article archive consisting of a wide variety of publications dating back to the 1980′s. This expansive archive contains over 70 million articles from journals, magazines, newspapers, dictionaries, and encyclopedias.

The SEO for this large content website had its challenges such as indexation level and content management. The KPIs for a site of this size differ slightly from traditional websites (which focus on mid and head term optimization), to focusing on the long tail and increasing indexation of the vast amount of content.

We restructured the complete archive to allow metrics to flow deeper into the site. This resulted in an increase in indexation rate and a 400% increase in traffic.

BuildingsGuide.com

As one of the leading online market places for steel buildings and metal structures, we would like to welcome you to our virtual showroom.

Steel Buildings Guide makes the process of finding suppliers for your project quick, easy and hassle free. You can find factory direct estimates and steel building pricing from local and national manufacturers serving the US and Canada quickly and easily with just the click of the mouse.

We did a complete Panda website audit of their content set and link graph.

Rivers Agency

The Rivers Agency is a boutique advertising agency located in Chapel Hill, NC. They work with many mid-market and regional clients around NC within both the traditional advertising and digital space.

We helped them define their agencies SEO strategy for many of their regional clients. We provided onsite and offsite analysis and recommendations to help their existing client base become more SEO focused and drive more traffic and sales from Google, Yahoo, and Bing.

Thrive Med Spa

Thrive Med Spa Chicago Thrive Medical Spa, based in Chicago, IL, has two convenient downtown locations in Lakeview (River North) and the Gold Coast. They are privately owned and operated by Dr. Barry Summers, a Board Certified General & Cosmetic Surgeon.

We worked with them to do an initial analysis and SEO audit. This led to a site migration from their old hosting to our new hosting platform. We will also be working on bringing their website up-to-date with a new design, creating valuable content and marketing their site online.

Cengage Learning

Cengage Learning is a leading provider of innovative teaching, learning and research solutions for the academic, professional and library markets worldwide. Cengage Learning’s brands include Brooks/Cole, CourseTechnology, Delmar, Gale, Heinle, South-Western and Wadsworth, among others.

With annual revenues of approximately $2 billion, the company has 5,500 employees with operations in more than 20 countries around the world.

We took-on many of their websites and defined both onsite and offsite SEO strategies to help increase visibility in the search results. We worked closely with their teams to increase their knowledge and understanding of SEO. We built processes for content and site creation, along with content syndication models to help drive sales.

Encyclopedia.com

Encyclopedia.com provides you reference entries from credible, published sources like Oxford University Press and Columbia Encyclopedia.

At Encyclopedia.com, you get free access to nearly 200,000 reference entries from sources you can cite. Plus, more than 50,000 topic summaries feature related pictures, videos, topic summaries, and newspaper and magazine articles from around the world.

We focused on organizing and condensing their wide variety of content into “topic pages” that focused on mid and head terms to compete with sites such as Wikipedia. We also added modifiers to the title tags of the website which resulted in a 30% lift in traffic. The challenge was sorting through the vast number of duplicate entries across all the different encyclopedias they had in their library.

Motherway & Napleton

Motherway and Napleton, is a top rated personal injury law firm in Chicago. They focus on civil litigation, personal injury, tort, and medical malpractice.

We helped them create a website that they could use to compete locally in the search results. We build them a blog on the popular WordPress CMS to give them the ability to add recent law firm announcements and case updates. We also helped them optimize their Google Places listing to compete in Google Local search.

Questia Books

Questia is the first online library that provides 24/7 access to the world’s largest online collection of books and journal articles in the humanities and social sciences, plus magazine and newspaper articles. You can search each and every word of all of the books and journal articles in the collection.

We helped them organize and optimize their vast library of online books to help increase user metrics and rankings. The biggest challenge was their primary competitor was Google Books, so we modeled many of the strategies around competitive info to help level the playing field and increase subscriptions.

Garmey Law

Garmey Law Portland Maine is a law firm that provides expert legal services in the areas of Personal Injury, Medical Malpractice, Products Liability, and a wide range of complex Civil Litigation.

The firm’s founding partner, Terry Garmey, is one of Maine’s most respected and effective trial lawyers. He has earned a national reputation and has obtained several multi-million dollar verdicts and settlements. In 2011, Terry was named Personal Injury Litigator of the Year for Portland, Maine by Best Lawyers. Terry is also a member of the esteemed invitation-only American College of Trial Lawyers, a society of America’s best litigators, and is the only attorney from Maine to be invited to join the Inner Circle of Advocates, a group of the nation’s most elite plaintiff’s trial attorneys.

Cengage Brain

CengageBrain.com is one of the world’s largest providers of tailored learning solutions, Cengage Learning is deeply committed to providing a wide variety of choices to students, educators, administrators, and parents when purchasing educational course material. A principle goal of ours is that students around the world have access to learning resources that can make the difference in their academic career and, ultimately, their lives.

CengageBrain.com is the premier destination for purchasing Cengage Learning textbooks, eBooks, eChapters, study tools, and textbook rentals at significant discount.

We helped them define their SEO strategy that started with a full technical audit to uncover duplicate content issues, structural issues, and other SEO concerns and concluded with optimizing their product pages for search.

Thank you for all your hard work on the website design and SEO. We have tripled our traffic and sales! – Nicole, Spa Director

Bill is a very good SEO. I am constantly impressed with the depth of his knowledge. His commitment to his own education makes him a great asset to his clients. – Phil Ayres, Director of SEO and Affiliate Marketing Hotels.com

Whatever you are doing with this site is working. I am getting lots of people finding us and getting requests for corporate parties. Thanks a million. You rock – Paul, Marketing Manager

More Testimonials and Reviews

There is a lot of snake oil sales people in SEO. Bill doesn’t sell snake oil; he just has the best SEO sense I’ve ever met (and I’ve met and worked with some of the best SEO talent around including Bruce Clay). If you want your web site to rank highly in Google hire Bill Ross as your SEO expert. – Martin Smith, Director of Marketing, Atlantic BT