SEO Campaigns
With any website design and development project there is more than just the basic web design and structure of the site. We strongly believe that both the Web Design and the Search Engine Optimization (Website SEO) is an intimate job that should not be done with off the shelf SEO software. SEO needs strong search engine optimization strategies and hands on optimization in order to get the best results. Our SEO Linchpins only uses ethical white hat strategies when performing search engine optimization for your website.
What is an enterprise SEO campaign?: This is different from our SEO consulting in which we are there to help your onsite team by being a SEO resource and strategy partner. Enterprise SEO includes everything from the initial analysis and strategy to the implementation by our Linchpins. A high level outline of some of the deliverables that are included for this type of SEO campaign are outlined below.
Usability Analysis and Strategy
Increasing traffic to your site with strong organic rankings is less effective, if when the prospect gets to your site its hard for them to convert because you have poor website usability that includes poorly structured navigation, conversion metrics or graphical outline. Our analysis includes
- The Users Experience
- Your Website’s Design
- Your Website’s Appearance
- The Navigation Structure
- The Website Content
- Functionality Analysis
Technical Analysis and Strategy
A SEO technical analysis is one of the most important aspects when it comes to having a successful SEO campaign because it uncovers many organic ranking problems that can’t be seen on the surface.
- Spider Craw Analysis
- URL Structure Analysis
- Indexing Analysis
- Redirect Analysis
- Sitemap Analysis
- Server Response Codes
Marketing Analysis and Strategy
This includes the basic SEO of the site and how it is marketed within the search engines and presented to your prospects.
- Keyword Research
- Term/Phrase Selection
- On-Page Targeting – Title and Meta Tags, URLs, H1′s
- Internal Anchor Text
- Meta Data Analysis
- Content Analysis
- Link Analysis
- Benchmark Ranking Report
- Competitive Analysis
- Analytics Tracking
Site Architecture
A site acquires links and link juice externally and distributes that importance (page rank) internally though the sites architecture and link flow.
- Structural Analysis
- Page Rank Flow Analysis
- Anchor Text Analysis
- Site Architecture Plan and Implementation
Onsite SEO Training
This is based on the old saying “Give a man a fish he will eat for a day, teach a man to fish he will eat for a lifetime”. Once the site is built, SEO’ed and launched we do SEO training to educate your team on optimal SEO going forward. We want your business team to graduate to our SEO consulting program and eventually become self sufficient
