We believe SEO needs to be deeply integrated throughout an organization to gain and provide insights; that a website needs a strong foundation that allows for great usability and search engine crawlability; that high-value / user focused content is the backbone of SEO; and utilizing social channels to distribute your high-value content is a must for gaining rankings metrics.
Foundational SEO Framework
Because we believe that SEO should be integrated across all marketing teams within a business or agency, our mission is to help facilitate this integration through education about SEO.
This stage will define and align campaign goals across channels and teams, and provide a baseline report by which we will judge success.
With Google constantly changing their algorithm to eliminate low quality content, sites with poor structures, or sites that try to manipulate the search results with link schemes or other manipulative tactics, it is vitally important to start with a complete website audit.
- SEO Technical Analysis Across 25 Onsite Variables
- Competitive Analysis
- Content and User Intent Analysis
- Link Analysis
Marketing SEO Framework
Following the initial foundational SEO phase, we will shift our focus into the marketing side of the SEO framework – this part of the framework is defined by insights gained from the foundational aspects.
The marketing side of the SEO framework includes:
- High Value Content Creation and Strategy
- Digital PR and Link Building
- Social Integration and Utilization
Need Help With SEO?
Call our Lead Linchpin Directly at 773-791-3197.
Or shoot him an email, and he’ll call you.