Whether you are a large CVB website for a state, or a local convention and visitor Bureau for a city such as Miami, San Francisco, or Chicago, who is trying to manage your digital presence to increase visitors and travelers to your city, convention and visitor bureaus have very similar challenges when it comes to digital strategies such as SEO, social media (Twitter, Facebook, Pinterest, Instagram, Tumblr, etc), and content strategy.
Challenges Convention and Visitor Bureaus Have With SEO
- Multiple Microsites Instead of a Unified Focus
- Budget and Funding Challenges
- Managing Digital Processes
- Managing Advertising Inventory
- Content and Experience Segmentation
- Understanding Searcher Intent to Create the Best Content
- Local SEO
- Advertising Management
- Targeting Cities Outside of the State Based On Probability of Traveling to your State
- Industry Regulations for Social Media
SEO Services for Convention and Visitor Bureaus
- Technical Audits
- Content Audits
- Title Tag and Content Hierarchy Optimizations
- Local SEO
- Onsite Content Optimizations
- Building Frameworks and Governance Policies
This audit uncovers issues that would inhibit search engines from understanding and crawling your website.
This type of audit identifies content and keyword gaps, as well as underutilized content assets that your Convention and Visitor Bureau could use to position itself as a thought leader in your local community.
Title tags, and page layout are key elements in foundational SEO, and can help drive additional visits from the search engines.
Rankings in the local search results in Google is key for CVBs to capture local search traffic. We will manage and optimize our local listings to help increase your rankings.
Content optimizations can help increase traffic, as well as the diversify of local or travel keywords your CVB ranks for.
Governance policies and marketing frameworks will help define rules and guide future initiatives for publishing content, doing white-hat SEO, and Social Media.
This training will help empower them to make decisions that align with high-impact, long term SEO strategies.
Our team will help uncover inefficiencies, and provide opportunities for optimization.
We will manage both timely and evergreen content assets to make sure the website stays current and topical within your local communities and neighborhoods.
We can help your teams define a process that will help them become more agile when creating and publishing timely content.
We will help you optimize your images into high-impact assets.
We will optimize your video assets to drive additional traffic and rank within the video search engines.