We are always interested in how law firm SEO is done, being that it is an extremely competitive space in the SERPs. Our law firm SEO experts are consistently analyzing the landscape to understand what legal websites are doing to rank within the search results and how they are increasing leads.

Whether you are one of the largest law firms in the US (Baker & McKenzie, Skadden, Arps, Slate, Meagher & Flom, or Norton Rose Fulbright), or an attorney that is just starting a practice, the challenges law firms have with SEO, social media, and content strategy is consistent.

Challenges Law Firms and Lawyers Have With SEO

  • Standing Out Amongst the Competition
  • Capturing Leads
  • Utilizing Social Media
  • High Competition for Keywords
  • Paid Search Keywords are Expensive
  • Local SEO and Managing Local Listing Pages
  • Utilizing Testimonials in Creative Ways
  • Optimization of Video and Image Assets
  • Difficulty Building Links to Legal Information
  • Reputation Management
  • Creating Well Organized and Well Designed Law Firm Website

Law Firm SEO Services

  • Technical Audits
  • This audit uncovers issues that would inhibit search engines from understanding and crawling your legal website.

  • Content Audits
  • This type of audit identifies content and keyword gaps, as well as underutilized content assets that your law firm could use to position itself as a thought leader in your local community.

  • Inbound Link Audits
  • Because many legal websites are plagued with spammy links, the goal of this audit is to identify links that came from previous initiatives that could hurt your rankings, as well as identify link building opportunities.

  • Title Tag and Content Hierarchy Optimizations
  • Title tags, and page layout are key elements in foundational SEO for law firms, and can help drive additional visits from the search engines.

  • Local SEO
  • Rankings in the local search results in Google is key for law firms to capture local search traffic. We will manage and optimize our local listings to help increase your rankings.

  • Onsite Content Optimizations
  • Content optimizations can help increase traffic, as well as the diversify of attorney related keywords your website ranks for.

  • Building Frameworks and Governance Policies
  • Governance policies and marketing frameworks will help define rules and guide future initiatives for publishing content, doing SEO and Social Media.

  • Social Community Growth and Management
  • Our team can help define strategies that impact social community growth, to increased reach, social feedback, and link building value.

  • Content Strategy
  • We will identify gaps in content, and create a targeted strategy to help fill those gaps with high value content.

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