We are always interested in how the SEO for Pharmaceutical websites is done – is it done well, or has the company bought into black hat tactics to try and game the system.
What we’ve realized, is whether you are one of the top 10 Pharma Companies (Johnson & Johnson, Pfizer, Roche, GlaxoSmithKline, Novartis, AstraZeneca, Merck & Co., Eli Lilly, Bristol-Myers Squibb) or a smaller drug research company trying to earn market share for a new treatment, the challenges that pharmaceutical companies have with SEO, social media, and content strategy are consistent across all brands. These challenges include:
- Multiple Microsites Instead of a Unified Focus
- Architectural and Content Organization
- Content Regulations for Drug Names Within Content
- Challenges With International and Regional Websites
- Difficulty Building Links to Drug Related Pages
- Internal Process Inefficiencies
- Industry Regulations for Social Media
- Reputation Management and Social Monitoring
- Websites Lack In-depth Content
- Long Review Processes Inhibiting an Agile Approach
How We Can Help Pharmaceutical Companies With Their SEO
- Technical Audits
- Content Audits
- Inbound Link Audits
- Onsite Content Optimizations
- Title Tag and Content Hierarchy Optimizations
- Internal SEO Training
This audit uncovers issues that would inhibit search engines from understanding and crawling your pharma website.
This type of audit identifies content and keyword gaps, as well as underutilized content assets that your pharmaceutical website could use to increase reach and value.
The goal of this audit is to identify links that came from previous initiatives that could hurt your rankings, as well as identify gaps in your link graph where additional links should be built.
Content optimizations can help drive primary keyword growth, as well as diversify the total keywords by targeting additional mid and long tail keyword phrases within key on-page areas.
Title tags, and page content hierarchy are key elements in foundational SEO for pharma companies, and can help drive additional visits from the search engines.
The goal of our SEO training is to help educate your internal marketing teams and drive an optimized cross channel strategy based on education and knowledge sharing.
Our team will help uncover inefficiencies within, or across business units, and provide opportunities for optimization.
Growing social channels can have many benefits, including increased reach, social feedback, and link building value. Our team can help define strategies that impact social community growth.
Governance policies and marketing frameworks will help define and guide future initiatives, with the goal of aligning processes across digital channels.
One of the primary concerns with SEO and pharmaceutical websites is the mass amount of microsites that are created. We will identify concerns with this strategy and provide recommendations that align with your goals, and which best address concerns.
Social media management and monitoring can be challenging for companies in industries that are highly regulated. Our team will help manage and monitor your social channels for poor sentiment and concerns.
We will identify gaps in content, and create a targeted strategy to help fill those gaps. We also help manage both timely and evergreen content assets to make sure the website stays current and topical.