Web Design
The difference between a web Design and a SEO Web Design is in the details.
For many years advertising agencies and website design firms have been doing designs that are visually stunning using flash, images, and heavy code involving tables. Although these sites looked nice they had one major flaw; their design failed to follow basic search engine optimization practices. This approach to web design created a nice looking site that was not SEO friendly and made it hard for it to rank within Google, Bing and Yahoo. These designs forced the website owner to spend thousands of dollars to drive traffic to the site though other marketing channels such as banner advertising and PPC.
Our new web design story
Our Chicago Web Design Studio’s custom SEO web designs shatter this traditional design mentality by combining the 3 vital facets all websites need to compete online, be successful and grow a business. Our clients success comes from our team of linchpins ensuring every website that we build passes a strict set of tests to make sure your design best represents your business, has powerful search engine ranking potential when it goes live, and captures the habits of your customers to increase conversions.
FACT: We don’t outsource overseas or use cheap online websites to bid out your work. We understand that your website’s presentation and how it functions is a cornerstone to how your business is viewed online and plays a huge role in how trustworthy your business is in the eyes of your consumers.
SEO during the design process should NEVER be overlooked
There have been many times when we have been contacted by a business who has just spent thousands of dollars to rebuild and redesign their website and are now ready to start a SEO campaign. When we analyzed their site we found for it to SEO well in the search engines it would have to be rebuilt and re-architected because the design firm that did the work, while is looked amazing, they did not think about SEO when building the site. So now we have to be the bearer of bad news and tell them that they are going to have to rebuild and restructure their site if they want to SEO it.
Fact: always ensure that whomever you ask to do your website has a good grasp of current SEO theories and builds your site so that it can take advantage of those SEO best practices when its launched and handed off to an SEO expert. If you would like us to review the company you plan to use to design your website or talk with them about SEO please let us know. NOTE: This is a FREE service we offer to keep businesses from being taken advantage of.
The backbone to our designs
- CSS Web Design: Our SEO Web Designs are designed with CSS for both the layout and design for maximum SEO potential, faster load speed (which was just named as a Google ranking factor), and a better user experience.
- SEO: All of our designs are not only visually appealing, but we perform basic search engine optimization while we build the website. This includes keyword analysis, onsite optimization, and structural analysis to ensure your have a good foundation if you want to do an SEO campaign with us or another firm.
- 100% White Hat Ethical SEO Practices: Linchpin SEO has a strict white hat SEO policy so that you won’t have to worry about your site being penalized or banned by the search engines.
- Consumer Usability Study: This gives insight into your consumers behavior once they reach your site. With this information we sculpt your websites design to meet your visitors habits, expectations and needs to increases conversion and sales.
- Hosting Included: Our website design services come with 1 year of hosting and email at no extra charge. (after the first year hosting with email is just $60 a year)
Web Designs For Small Businesses
We have seen many commercials advertising $49.99 websites that you can build on your own, or pay per click ads that advertise $9.99 websites. We have tried these to test them out, and were under impressed with what we as professional designers could do with these services and so we would not recommend them to clients. So we have come out with a small business solution that might not be $49.99 but as a small business owner you can sit back and know that the design that you get will represent your business and have a good foundation to rank within the search engines
FACT: your customers are judging your small business based on your website’s design, freshness of its information, content and products you offer. A custom designed website that is SEO’ed and can easily be updated is becoming a must-have if you’re a small business owner.
What we can do for your small or local business
We utilize the popular WordPress CMS to give you the flexibility to take control over your content and websites look and feel. We design a custom WordPress template for your business that meets your vision and represents your business as you see it. Once the design is done we set up your WordPress database and implement the design onto it. At that point we will show you how to add posts and information, and as always you can call us at anytime with questions at no extra charge.
CMS (content management system)
The content management system is the brain of your website. It gives you the power to easily edit, update, add photos, video, music, and new pages to your website.
5 Benefits a content management systems
- A CMS makes it easier for people to create, edit and publish content on a website. Historically, website publishing has required significant technical skills (HTML, programming). A good CMS allows non-technical authors and editors to easily and quickly publish their content.
- By easing technical hurdles in the publication of content, a CMS can reduce the need for training, while facilitating more people to publish.
- A CMS reduces time-to-publish, allowing you to get content published faster. This is an important issue for the modern organization. The quicker you get key content published, the more value it creates.
- A CMS allows for the design of a common and consistent information architecture (metadata, classification, navigation, search, layout and design). Inconsistent and poorly designed information architectures plague many websites.
- Security is an important issue, particularly for intranets. A CMS can facilitate better content security. It can control who is allowed to publish to the website.
FACT:We include onsite SEO, local Google listing optimization, and a basic link building campaign to help with indexing, building page rank, and rankings locally for your new or redesigned website.
