Social Media Marketing

At LinchpinSEO, we utilize social media and content creation to build a community around brands through individually crafted social media campaigns. Social campaign strategies are originated through an effective and proven process aimed toward social media marketing success. Our social media teams – located in Chicago and New York City, will help craft a custom social media strategy that accomplishes your goals such as increased engagement (Facebook likes, tweets, shares, comments), building community, or managing and moderating your current community.

Social Media Services

• In-depth analysis of your online brand presence
• Identify the social networks best suited to your brand
• Create social media profiles and define your community on primary social networks such as Facebook, Twitter, and Pinterest
• Customize a social media strategy
• LAUNCH your personalized social media campaign

Why is building community important?

Social media marketing is defining, building, and marketing to a specific community through interactive communication. Your community is a pool of consumers waiting to know more about your brand, your product and what it can do for them. People talk about your brand everyday and it is time to join the conversation.

Community Monitoring and Moderation

Our experts locate your consumers and congregate them into a community by initiating the conversation and generating interest through community monitoring. This includes:

• Tracking your brand with particular keywords
• Measuring the sentiment of online conversations
• Responding to positive and negative commentary
• Creating an online community to host these conversations in an open forum
• These steps play a vital role in managing your online reputation, creating solidarity in your brand image and diffusing negative feedback in a positive way for your customer and business.

Social Media Training

Does your in-house team need guidance building an online presence or a boost in understanding how to utilize new social media networks? Our social media experts in Chicago and New York City are on hand to assist your agency with social media training and offer comprehensive one-on-one or group sessions tailored to your company needs.