Twitter For Automotive: @FavourAuto Favour Auto

It is not easy to find small business accounts on Twitter thru the native Search function. Those at the top have thousands of followers or someone famous in the thumbnail photo. Favour Auto has incredible potential to blow the competition away if they utilize what is working and dispose of what is not.

 

The only piece missing in the Twitter for Small Business series (Part 1, Part 2, Part 3, Part 4, Part 5) is a case study of small businesses with current Twitter accounts.

Who are they:

“Mobile Auto Repair Service. Simply put, we will come to you. Who wants to sit in a mechanic shop for hours? {Proverbs 1:3}”

Set up:

  1. The bio is excellent. It states the business name and explains only as much as it should, with an additional question. Questions are the best form of creating interaction in Twitterland – asking a question in the bio is a prudent decision. They include their location and a link to the Facebook fan page site. Websites are not a necessity for every small business – a Facebook fan page will suffice nicely.
  2. The profile picture is the business logo. This is the right choice, but it is difficult to read in the thumbnail size. However, it still looks professional and is simply enough followers will remember it easily. Keep your profile picture simply and memorable, at every size.
  3. The background picture is awesome. It fits the business, matched the Facebook account and will look great on big screens.

Timeline action – One day:

  1. The 3 tweets show a lot about the person managing the account. They understand the need for humor, share insightful car-related information and are paying attention to the news. All virtuous traits, but what about local news? A “good morning” tweet? A “I am headed to ___ today” tweet or anything specifically about the business. What is Favour Auto Repair up to?
  2. Favour has built a large number of followers – why not interact with them? Send out personal tweets, ask followers how their vehicles are running, or what they think of the gas prices.
  3. Three tweets are not enough for an auto repairman or shop. Similar to a restaurant or salon there are unlimited subjects to cover. This type of business would benefit from having a tweeting schedule. Plan out the days to cover one theme per day – news cars, brand specifics, recall issues, or hold an open forum encouraging followers to ask mechanical questions. It will take several weeks to kick-off, but will make the business a valuable resource for anyone with a vehicle.

Timeline action – One week:

  1. With a total of 2 interaction tweets, the weakness of this account is quite obvious. A majority of the tweets are informational and although they share useful information, followers want to know about the person behind the name. An advantageous mechanic will offer valuable information, but make it a two-way conversation so followers ask questions. Social media is not ALL about interaction, but it maximizes leads.
  2. With 18 total tweets over the span of a week, the Favour account will not grow quickly. They offer important information, but not enough. This account should be tweeting 15-20 tweets a day at minimum and sharing pictures of jobs, clients, trips and videos. Since it is a mobile business – it could truly become a show on the road through Twitter. Get in the face of followers and share business with them.
  3. The week’s total numbers are: 0 RT’s, 1 Question, 15 regular tweets, and 2 interactions.

Overall:

Auto mechanics are not the typical industry represented in the Twitter community, but it does not leave mechanics outside the gates of Twittering success. Favour already has my attention with its unique business type, so I want to be blown away, told a story. I would want to see Favour become resource I could ask when I have a leak, want an estimate for a recommendation.

This business has value and shows the capability to attract followers without doing much of anything – imagine if it did. Start reaching out to all those followers, get to know them, ask questions and barrage their timelines with Favour wisdom.

Favour has substantial potential to truly grow the business if they can master Twitterland – I look forward to seeing what happens!

In conclusion

Case studies are cool because they offer us all a chance to learn from what others are doing. Favour Auto is doing very well and only need to adjust a few things to hit perfection.

Well, what do you think? Did you learn anything? Do you agree with my suggestions? I would love to hear what you have to say!

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