Video Optimization: Process For Optimizing Videos

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seo video optimization

Optimizing Videos On Video Search Engines

  • Video file should be keyword focused
  • Title of video page should be keyword focused
  • Description of video should be well written and focused on the keywords, much like any other piece of content.
  • When linking out to YouTube videos, only use the link provided by YouTube and not a URL shortener as the shortened URL may adjust the viewing experience of the video.
  • Do not set “default” video to activate and start playing as soon as a visitor visits the channel.
  • Credit those who have assisted in the video production.
  • Max video file size 15 minutes and 2GB
  • File Types accepted by YouTube: .MOV, .MPEG4, 3GPP, .AVI, MPEGPS, .WMV, .FLV

Channel Branding For Video Search Engines

  • Use one YouTube page (URL) to represent and warehouse the assets for the brand.
  • Select a custom YouTube URL that reflects the name of the brand. An example would be youtube.com/[brand].
  • Skin the branded YouTube page with images that reflect the brand identity. Designing a background image and matching the color palette to align with the brand can accomplish this.
  • Contact YouTube representative to upgrade to a “Branded Channel” to obtain more functionality, measurement, and creative channel license.

Onsite Video Optimization

This includes embedding a video that was published on a 3rd party video search engine into a page on your website, or optimizing a page that contains a video that is hosted on a clients servers.

  • New URL is created for video page based on URL creation process
  • Title of page (H1) should be the keyword focused title of the video
  • A complete transcript of the video should be located under the embedded video to add relevant content to the page.
  • Video sitemap should be created

Guidelines for creating a video sitemap for the search engines can be found at Video Sitemap Creation.

Article about “tips for optimizing video for the search engines” can be found here.

Whiteboard Friday Video about Optimizing YouTube Videos

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