Video search is an ever expanding area that local and small businesses can use to capture some of the real estate on the first page of Google. They can also use this content type to add supplemental data to their Google Places listing. A video that is placed on your local businesses website should also be accompanied by the transcript for that video. This transcript adds additional content to the page that can then be consumed by the search engine bots and helps that page rank for the content within the video.
5 Benefits of Creating Videos For Your Small Business
- Helps capture additional real estate on the first page of Google
- The video creates an interactive experience with your potential customers
- It adds additional value by adding a transcript of the video
- It can help brand your small business as a leader in the field
- Creates an interaction point that has one of the highest “sharing” features on social media websites
Possible Factors Used to Rank Videos In The Search Results
- PageRank based upon links pointing to the video or the page that it is hosted upon.
- A title associated with the video
- A title for a program associated with the video
- The size of the video
- Number of Tweets
- The date that the video was aired
- The category associated with the video
- A snippet
- Broadcast source associated with a video
- Broadcast time period data associated with a video
- Related links
- Number of likes
- Program guide information
- Key terms and words from audio in a video
- Closed captioning text
- Number of Facebook Shares
- Key terms or words associated with the video
- Key terms or words associated with a matching or similar image previously stored in a database
- Third-party ratings data associated with the video
- Third-party audience viewing data for a particular video
- User data associated with a video
- Textual data associated with the video
- A name associated with a video
- A name associated with a content provider
- Number of times the video has been broadcast
- Number of content providers that broadcast a particular video in a defined time period
- Particular time period a video article has been broadcast
- Number of times other users have selected a particular video article in response to different queries
- Number of times other users have selected a particular video article in response to the same query
- Clickthrough data associated with a video
- Queries associated with a video
- Nielsen ratings data
- Thumbs up viewer data
- Thumbs down viewer data
- Replay viewer data
- Fast forward viewer data
- Review viewer data
- Speech-to-text conversion of dialogue associated with the video article
- Text associated with articles referencing the video
- Text associated with other videos referencing the video
- Text associated with documents referencing the video
- Length of the video article
- Quality of the video article
- Sound quality
- User location
- Selection of the video article by previous users
- Whether the video article is available for playback
Bill Ross's Tweets