[Video] The 6 Steps for Driving Innovation Within Your Company

In a great series about innovation on telegraph.co.uk, co-author of Innovation as Usual and lecturer at IESE Business School, Thomas Wedell-Wedellsborg takes us through the 6 steps to drive innovation within your company or office.

Step 1 Focus

‘Focus beats freedom’, says ‘Innovation as Usual’ author Thomas Wedell-Wedellsborg. Give employees a concrete problem to solve.

Step 2 Connect

Insight and ideas come from outside your department, says ‘Innovation as Usual’ author Thomas Wedell-Wedellsborg.

Step 3 Tweak

First ideas are usually flawed says ‘Innovation as Usual’ author Thomas Wedell-Wedellsborg, and need to be modified.

Step 4 Filter

Companies must master the discipline of filtering ideas says ‘Innovation as Usual’ author Thomas Wedell-Wedellsborg.

Step 5 Stealthstorm

Navigate office politics to get new ideas off the ground says ‘Innovation as Usual’ author Thomas Wedell-Wedellsborg.

Step 6 Persist

‘The challenge is to make people persist in the [innovation] behaviours’ says ‘Innovation as Usual’ author Thomas Wedell-Wedellsborg.

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