Many businesses think SEO is all about the small things; the title tags, the description tag, the rankings or the XML sitemap. These are all part of SEO, but by focusing on these minor things, businesses are missing the big picture about what SEO is really all about.
SEO is not:
SEO is not about getting ranked for a keyword.
SEO is not getting a better page rank.
SEO is not about building “x” number of links each month.
SEO is not about submissions to social bookmarking sites or directories.
SEO is not about stuffing keywords onto a web page, or where on the page your keywords fall.
SEO is not about submitting an XML sitemap.
SEO is not about submitting your site to the search engines.
SEO is not about adjusting your meta data (tags).
SEO is not about brainstorming keywords.
SEO is not an afterthought.
SEO is tactical planning of a website’s architecture and overall structure to allow internal metrics to flow properly.
SEO is planning content that is valuable and satisfies the users and search engines intent.
SEO is creating a positive user experience through design and site flow.
SEO is a business strategy; a strategy that is about publishing, brand building, marketing, and traffic acquisition.
SEO is about creating an experience that fosters social sharing and link acquisition.